Cox finally gets "the point" and kills Mix 103-7!!!

[Radio-X]

This was on www.pointradio.com this morning around 5 am. It's not up there now, redirects to WPTE/94.9 in Norfolk

I got a screenshot located at: http://s169.photobucket.com/albums/u228/radiodxrichmond/?action=view&current=Pointscreen.jpg

Also, according to the Mix NETwork Newsletter sent to my e-mail Friday night (I didn't open it until this morning), I see this:

Dear Mix NETwork Subscriber:

It is with a mixture of sadness and excitement that we come to you today to announce the end of Mix 103-7. The sadness comes because we believed that Richmond deserved a station that was all about the music, yet safe enough for the children. We will miss providing the people of Richmond a true alternative to the commercial mumbo-jumbo and DJ banter found on other stations.

The excitement comes because we have been given the opportunity to provide Richmond with a new radio station. Something so irresistable, you'll have it on in the garage, at the gym, or in the car. Starting Tuesday at 6am, join us for Richmond's NEW 103-7 the Point! We'll be playing the best of the 80's, 90's and today with less talk! Here's a sample of the artists you'll hear on the NEW 103-7 the Point:

Ace of Base
Queen
The B-52's
New Order
The Clash
Third Eye Blind
Depeche Mode
Eve 6
Pearl Jam
Finger Eleven
R.E.M.
Gin Blossoms
Heart
Tears For Fears
Oasis
Joy Division

These and many more artists will be on the NEW 103-7 the Point starting Tuesday at 6:00 AM. Along with three decades of great music, you can still listen to Jack and Jen in the Morning on the NEW 103-7 the Point. Also, be sure to bookmark our new site at www.pointradio.com

Thanks for your support of MIX 103-7, and we hope you enjoy the NEW 103-7 the Point!

Reminds me of a mix between Star 107-3 and B-103. Will Richmond get "the Point" and listen?

Tell me what y'all think,

Radio-X

 

[PartyInMyPants]

They send an e-mail newsletter on Friday to announce a Tuesday format change?

Guess it's not supposed to be a secret. Guess it doesn't need to be...playlist kind of looks like same old "Mix" ...just with a new name and logo....so, what IS the point of changing to the Point?

Second thought, it's good thinking! They can hold onto to Mix's 2 share for their core! Brilliant!

I'd love to see the research that told them..."hey, it's just the name and logo that's holding you back!" Who did they survey, the Cox staff? OMG.

I wonder how long it will be "the NEW 103-7 the Point"? Cause today they're still the NEW Mix! haha!
Do you think it will also be "voted number one for the most music while you work"? Who "voted"? Hey! That must be the same people they surveyed to come up with "the Point" as "the Answer".

Meanwhile, there's only ONE mainstream adult urban in a market where one of every 3 people are black, WKJS...and they're kicking ass in ratings and revenue. Virtually Unopposed! But Cox says we need their re-named, mildly tweeked A/C genre format to fit somewhere between the monster Lite 98.1, the new sensation 98.9 Liberty and the young end Q94.

Can't wait for "the NEW River 103.7" in 2009!

 

[Richmond Radio]

Can you say April Fools?! Very nicely done! Love it!

 

[Radio-X]

Aww...you got me! ;D

Anyway, hopefully nobody wants to lynch me for it. I just had a spare hour and figured I'd yank on somebody's chain. I guess it worked a little too well..sorry!!!

Radio-X