Cox Gets Googled

[DToTheJ]

http://www.insideradio.com/Article.asp?id=2625798

Stepping up its partnership with the digital giant, Cox has just become the first radio station owner to become a Google Premier SMB Partner... That means a Google-certified Cox Radio account exec can offer Search Engine Optimization tools and advertising on YouTube and Google’s display network in the same breath as the broadcaster’s own digital offerings.

I bet our own "Caller10" is going to favorite every one of those Jordan Graye YouTube ads. ;D

 

[RoddyFreeman]

http://www.insideradio.com/Article.asp?id=2625798

Stepping up its partnership with the digital giant, Cox has just become the first radio station owner to become a Google Premier SMB Partner... That means a Google-certified Cox Radio account exec can offer Search Engine Optimization tools and advertising on YouTube and Google’s display network in the same breath as the broadcaster’s own digital offerings.

I bet our own "Caller10" is going to favorite every one of those Jordan Graye YouTube ads. ;D

That's all true, but Cox doesn't sell YouTube videos of its stations. It sells YouTube content appropriate to what the client is advertising just like other online content providers do. Cox's radio people are selling a holistic solution, from creating the advertiser's website to managing reputation to advertising, etc.

 

[jabba17]

http://www.insideradio.com/Article.asp?id=2625798

Stepping up its partnership with the digital giant, Cox has just become the first radio station owner to become a Google Premier SMB Partner... That means a Google-certified Cox Radio account exec can offer Search Engine Optimization tools and advertising on YouTube and Google’s display network in the same breath as the broadcaster’s own digital offerings.

I bet our own "Caller10" is going to favorite every one of those Jordan Graye YouTube ads. ;D

That's all true, but Cox doesn't sell YouTube videos of its stations. It sells YouTube content appropriate to what the client is advertising just like other online content providers do. Cox's radio people are selling a holistic solution, from creating the advertiser's website to managing reputation to advertising, etc.

And these 360 degree advertising solutions from Gannett, Clear Channel, Cox, Cumulus, et al. is why Groupon is getting hammered.

 

[upstate29651]

And these 360 degree advertising solutions from Gannett, Clear Channel, Cox, Cumulus, et al. is why Groupon is getting hammered.

But if no one is listening to radio anymore....

G

 

[caller10]

Hey great idea! Let listeners hang out with Jordan Graye in the B98.5 Workday Kickoff Google Hangout!!! Listeners can interact with Jordan and also talk among themselves about anything under the sun, as well as what a great morning it is kicking off the workday with 98 minutes of music on B98.5! Share your optimism about the day with Jordan Gray and your fellow B98.5 listeners!

 

[jabba17]

Hey great idea! Let listeners hang out with Jordan Graye in the B98.5 Workday Kickoff Google Hangout!!! Listeners can interact with Jordan and also talk among themselves about anything under the sun, as well as what a great morning it is kicking off the workday with 98 minutes of music on B98.5! Share your optimism about the day with Jordan Gray and your fellow B98.5 listeners!

I'd rather geek out with Craig Ashwood and find out what's really going on at Digital White Columns.