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ShadowFan
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Its AM/FM simulcast exploded 4.2 to 8.2 6+ in the Atlanta October PPMs....would they be even happier with an Orlando simulcast of WDBO? We'll see...
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ShadowFan said:
I too am looking forward to see if Cox will go this route in Orlando, News/Talk on FM nationally seems for the most part to be doing well, maybe not in all locale's but some of the result's I see look favorable, and in my opinion I think it's time to give it a shot in Orlando....
But which one of their Orlando FM's, not a lot of option's to choose from if their "Happy" with the number's currently being seen locally on their FM's now, but your right we shall see.....
Well, if they were super committed to this, maybe they wouldn't flip a station like in ATL but rather BUY a station like in JAX.
Then again, is anyone selling and if so-- for the right price and is it the right stick?
WOKV-FM is a Class A but it's right in the Southside so it covers most of the city just fine-- and that's all they really need.
Coverage in Nassau County and parts of Saint Johns and Clay is pretty weak-- but that's not the main focus.
Then again, is anyone selling and if so-- for the right price and is it the right stick?
WOKV-FM is a Class A but it's right in the Southside so it covers most of the city just fine-- and that's all they really need.
Coverage in Nassau County and parts of Saint Johns and Clay is pretty weak-- but that's not the main focus.
Bobby5 said:
Sorry, but the number is the number and the only way to find a better 12+ is to make it up. And in the just released October 2010 monthly (released today at Noon), WDBO is again 13th place 12+.
Of course the rank might have varied in a few positions in full books prior to simulcast -however, I USED THE BOOK PRECEEDING THE DECISION TO SIMULCAST THE AM ON FM, which is the only relevant number.
And besides, so what if WOKV-AM or WSB-AM was #6 or #7 in some Book prior to simulcast? 13 != 6
Clearly, you missed the entire point of the post.
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InSearchOfGear
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BRH said:
Considering that the FM simulcast in Atlanta is a rimshot and doubled WSB's audience (the cume doubled as well) it's plausible they could do exactly that. 95.3 in mono would get out a bit better than now and completely cover the orlando metro. PYO on 96.5 could only do better.
Nobody thinks they would look into buying something? Like Cox/Jax did in buying (then) WBGB 106.5.
InSearchOfGear said:
I'm really tempted to ask if you read the previous posts on this subject, but I already know the answer.
Kabrich stated that WHTQ is in the top 5 in several desirable male cells, and doing much better in PPM than in the diary. He also stated that WDBO is 13th right now... not doing well... and that Jax and Atl were already successful formats when FM was added.
The issue as I see it is whether WDBO can be improved on its own to be in the top 5 or 6 stations while still AM only. If it can't, and added to the poor results of the FM talker, we may have market conditions that don't support the needed high share levels for WDBO to add FM because the change won't pay for itself in new revenue that replaces the billing of whatever station gets whacked to accomodate WDBO-FM.
DavidEduardo said:
The magic words.
WTKS already exists in Orlando, regardless of how one thinks the content compares to WDBO. The same cannot be said for any other market mentioned. WTKS is a roadblock to WDBO doing better and even with an FM Simulcast, WDBO would still not break the Top 5 with WTKS in the market.
I'm well aware they can't buy unlimited stations... I work in the industry so I am well aware of financial constraints of companies. But, I ask because depending on the price and the research that Cox may get, would/could they do it? I'm not in the market, so I don't know.
I also don't think I'm the only one who has thought this. Maybe just the only one who has asked. I appreciate the comment back.
I also don't think I'm the only one who has thought this. Maybe just the only one who has asked. I appreciate the comment back.
ThatGuyOnTheRadio said:
It has nothing to do with finances, there are FCC rules on ownership limits. They already own Star, K92, MMO, HTQ and PYO. 5 FMs is the limit for a market. (They own 6 in the Tampa Bay area but that's because they were able to make the case that 102.5 and 97X don't totally overlap). But they simply are not allowed to buy another FM in Orlando.
kaBrich, as we see it, how can one compare WDBO to WTKS these are two different format's and two different type's of broadcast facility's..........?
Well it should be the focus, that's the area where the "Mighty 690" is weak at night. Go ahead and simulcast WOKV on Rock 105, I'm sorry Rock 104.5. It is inevitable!ThatGuyOnTheRadio said:
Submitted by your humble Capn' Parrot!
I suspect we may see a few adjustments on WFYV in the near future, depending on how kind PPM is to Rock 104.5. WFYV is the lowest rated of the Cox Jacksonville cluster, but that may change with PPM.
As for news-talk radio on FM in Orlando, Randy Kabrich has a valid point regarding WTKS. However, WTKS is oriented more towards hot talk with little or no news content. WTKS programs what I commonly refer to as "Guy Talk", whereas WDBO is News-Talk with the emphasis placed on news content in addition to talk programming. The majority of WDBO's talk programming is political and issues oriented whereas WTKS is more "anything goes" talk programming. Clearly the two stations target two entirely different demos, with WTKS being more liberal leaning while WDBO is more conservative although both target primarily men.
With WDBO ranking 13th, with the addition of an FM simulcast, WDBO's numbers should dramatically increase due to the fact it is on FM which will increase and improve the bottom line 25 - 54 and 35 - 64 persons demo. This is the whole idea behind an FM simulcast from the start is to attract a more stable 25 - 54 target demo rather than continue with an aging "AM only" listening audience, resulting in further WDBO listening erosion. This is one of the main reasons WDBO is ranking lower than usual. The question is which Cox FM gets "blown up" to make room for WDBO-FM? At first glance I would say WPYO while leaving WHTQ alone.
As for news-talk radio on FM in Orlando, Randy Kabrich has a valid point regarding WTKS. However, WTKS is oriented more towards hot talk with little or no news content. WTKS programs what I commonly refer to as "Guy Talk", whereas WDBO is News-Talk with the emphasis placed on news content in addition to talk programming. The majority of WDBO's talk programming is political and issues oriented whereas WTKS is more "anything goes" talk programming. Clearly the two stations target two entirely different demos, with WTKS being more liberal leaning while WDBO is more conservative although both target primarily men.
With WDBO ranking 13th, with the addition of an FM simulcast, WDBO's numbers should dramatically increase due to the fact it is on FM which will increase and improve the bottom line 25 - 54 and 35 - 64 persons demo. This is the whole idea behind an FM simulcast from the start is to attract a more stable 25 - 54 target demo rather than continue with an aging "AM only" listening audience, resulting in further WDBO listening erosion. This is one of the main reasons WDBO is ranking lower than usual. The question is which Cox FM gets "blown up" to make room for WDBO-FM? At first glance I would say WPYO while leaving WHTQ alone.
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