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Cox loves the "Coast"

J

JohnRadioFan

Guest
Cox Radio silenced the oldies earlier this week on their Farifield County, Connecticut (Southern CN) WKHL (Kool 96.7) in favor of an AC/Hot AC format. As usual, an avalanche of protest from various boards can be found. None of it matters. Owners have little regard for listener preferences unless it fits into their design.
So what does this have to do with Jacksonville? Well,as I read a lot of comments there were some constant themes that sum it all up. Women between 25 and 54 are by far the most desired demographic in advertising and now 3 stations in the Fairfield County local market are basically doing the same thing. It's not that different here. When Cox flipped Cool to Eagle, we had 3 stations playing a lot of the same music.

I thought this was a great quote and it sums up my feelings too:
"From a listener's perspective, it does nothing to diversify the choices on the dial. From an owner's perspective, you run the risk of cannabalizing co-owned stations."

Anyway, back to Jacksonville. My hunch is that when Cox flipped Cool, they had a couple of options and I'm sure one was to go the AC/Hot AC route. I can see now this was put on the back burner as I'm sure their long term plan is to flip the Point to the Coast. I've said that over a year ago. My take is Cox Radio can better attract more woman by flipping the Point to the Coast. The Eagle would be a good choice to pick up even more 80s as their 60s selections are rotated less often.

This has not happened-at least not yet-because Point is not performing badly from an Ad perspective. There were a lot of other stations that needed "attention" sooner but I'm still convinced this will eventually happen.

What can really be interesting is if CC beats them to the punch and flips Rooster to a AC/Hot AC. Someone is going to do it. WEJZ shows vulnerability. This can be interesting. What do y'all think? <P ID="edit"><FONT class="small">Edited by JohnRadioFan on 03/31/06 12:03 PM.</FONT></P>
 
I am not a woman, but I enjoyed Mix 105 and WSOS (the previous version) when they existed. I can't stand Ape or Kiss, and WEJZ isn't hip enough for me. I'd really enjoy a Hot AC, but I am just one person.

Still, that's a known format hole. We are not reinventing the wheel here.

Interesting theory about The Point. We have been predicting its demise for years, but it just keeps working!



> Cox Radio silenced the oldies earlier this week on their
> Farifield County, Connecticut (Southern CN) WKHL (Kool 96.7)
> in favor of an AC/Hot AC format. As usual, an avalanche of
> protest from various boards can be found. None of it
> matters. Owners have little regard for listener preferences
> unless it fits into their design.
> So what does this have to do with Jacksonville? Well,as I
> read a lot of comments there were some constant themes that
> sum it all up. Women between 25 and 54 are by far the most
> desired demographic in advertising and now 3 stations in the
> Fairfield County local market are basically doing the same
> thing. It's not that different here. When Cox flipped Cool
> to Eagle, we had 3 stations playing a lot of the same music.
>
>
> I thought this was a great quote and it sums up my feelings
> too:
> "From a listener's perspective, it does nothing to diversify
> the choices on the dial. From an owner's perspective, you
> run the risk of cannabalizing co-owned stations."
>
> Anyway, back to Jacksonville. My hunch is that when Cox
> flipped Cool, they had a couple of options and I'm sure one
> was to go the AC/Hot AC route. I can see now this was put on
> the back burner as I'm sure their long term plan is to flip
> the Point to the Coast. I've said that over a year ago. My
> take is Cox Radio can better attract more woman by flipping
> the Point to the Coast. The Eagle would be a good choice to
> pick up even more 80s as their 60s selections are rotated
> less often.
>
> This has not happened-at least not yet-because Point is not
> performing badly from an Ad perspective. There were a lot
> of other stations that needed "attention" sooner but I'm
> still convinced this will eventually happen.
>
> What can really be interesting is if CC beats them to the
> punch and flips Rooster to a AC/Hot AC. Someone is going to
> do it. WEJZ shows vulnerability. This can be interesting.
> What do y'all think?
>
 
Rooster should jump ship to this format.....It could work for CC......esp if they target it to everyone right........I would listen....If they really want to do it....do it now......but wait until after the Clay County Fair is over since they have a sponorship in it and would not make since to flip a format during a middle of something you got sponsorship for.

mburg


> I am not a woman, but I enjoyed Mix 105 and WSOS (the
> previous version) when they existed. I can't stand Ape or
> Kiss, and WEJZ isn't hip enough for me. I'd really enjoy a
> Hot AC, but I am just one person.
>
> Still, that's a known format hole. We are not reinventing
> the wheel here.
>
> Interesting theory about The Point. We have been predicting
> its demise for years, but it just keeps working!
>
>
>
> > Cox Radio silenced the oldies earlier this week on their
> > Farifield County, Connecticut (Southern CN) WKHL (Kool
> 96.7)
> > in favor of an AC/Hot AC format. As usual, an avalanche
> of
> > protest from various boards can be found. None of it
> > matters. Owners have little regard for listener
> preferences
> > unless it fits into their design.
> > So what does this have to do with Jacksonville? Well,as I
>
> > read a lot of comments there were some constant themes
> that
> > sum it all up. Women between 25 and 54 are by far the most
>
> > desired demographic in advertising and now 3 stations in
> the
> > Fairfield County local market are basically doing the same
>
> > thing. It's not that different here. When Cox flipped
> Cool
> > to Eagle, we had 3 stations playing a lot of the same
> music.
> >
> >
> > I thought this was a great quote and it sums up my
> feelings
> > too:
> > "From a listener's perspective, it does nothing to
> diversify
> > the choices on the dial. From an owner's perspective, you
> > run the risk of cannabalizing co-owned stations."
> >
> > Anyway, back to Jacksonville. My hunch is that when Cox
> > flipped Cool, they had a couple of options and I'm sure
> one
> > was to go the AC/Hot AC route. I can see now this was put
> on
> > the back burner as I'm sure their long term plan is to
> flip
> > the Point to the Coast. I've said that over a year ago.
> My
> > take is Cox Radio can better attract more woman by
> flipping
> > the Point to the Coast. The Eagle would be a good choice
> to
> > pick up even more 80s as their 60s selections are rotated
> > less often.
> >
> > This has not happened-at least not yet-because Point is
> not
> > performing badly from an Ad perspective. There were a lot
>
> > of other stations that needed "attention" sooner but I'm
> > still convinced this will eventually happen.
> >
> > What can really be interesting is if CC beats them to the
> > punch and flips Rooster to a AC/Hot AC. Someone is going
> to
> > do it. WEJZ shows vulnerability. This can be
> interesting.
> > What do y'all think?
> >
>
 
Wouldn't the start of the Spring ratings book (this past Thursday)
before more important the a county fair?

Duh...

I think they are afraid to dump Rooster, because they don't see an alternative that makes any more sense.

CC-Jax is not exactly blessed with an enlightened programming mindset.

Come to think of it, NONE of the CC successful stations were developed by them,
they were inherited.

The signal swap with WPLA and WROO is the first agrresive programming
move they have made in years (I would suggest the botched KISS "countdown" fiasco was the last before that).
 
Botched Kiss countdown fiasco? What happened there? Didn't they have a contest to be the 'n'th caller after the 10,000th song?



> Wouldn't the start of the Spring ratings book (this past
> Thursday)
> before more important the a county fair?
>
> Duh...
>
> I think they are afraid to dump Rooster, because they don't
> see an alternative that makes any more sense.
>
> CC-Jax is not exactly blessed with an enlightened
> programming mindset.
>
> Come to think of it, NONE of the CC successful stations were
> developed by them,
> they were inherited.
>
> The signal swap with WPLA and WROO is the first agrresive
> programming
> move they have made in years (I would suggest the botched
> KISS "countdown" fiasco was the last before that).
>
 
What's the Use?

This really isn't in response to anyone on this post or for that matter the actual subject of suggesting another form of AC will eventually find it's way to Jax.

Perhaps I should have started a new string but maybe keeping this buried is better. At least it's how I feel. My rantings and the comments of others who have a psssion for oldies and sensitivity to people won't change what is curent thinking.

Personally, I am saddened when another oldies station bites the dust. While I'm not in the radio business, I tend to look at things from another perspective-the listener perspective.

And I'm not naive. 25-54 is live and die for radio and obviously television too. The suits are no doubt judged on their performance in this demo. Wall Street looks at corporate performance vs. expectation. It's all about revenue - little else. And so there is a lot at stake given the parameters everyone is expected to perform well under.

And as a result, the preference of millions of people across the country doesn't matter. This large and diverse group are just swept away literally being told to "go somewhere else." Usual comments heard are "We don't want this group" or "We can't sell the station given the demos" And so it goes.

So now there are many stations in every market doing the same thing and taking a bite out of a constantly shrinking piece of the pie. Everyone runs commercials at the same time and the ads themselves will be getting shorter as the attention span of the younger demos (my opinion) is limited.

We are all entitled to our opinions here and mine is 60s/70 represents an alternative. It still has life in it. But as I have said many times before, it has to be programmed correctly to a specific targeted audience, have personality talent who complement the format,imaging that makes a favorable impression on the listener and a sales team who understand and actually enjoy the music.

But as been suggested here, why go through all the trouble of sticking with a format that requires lots of work to sustain. So the trend is to do what everyone else does with the plan to meet some type of exepectation.

And so, when it comes to the topic of oldies stations biting the dust, you won't hear anymore from me. To me, the whole freakin system is nuts. Lots of talented people are no longer on the radio or involved in the decisions. The few in corporate dictate the rules and those in charge locally just carry out the orders - even if the orders lack judgement or may not be in the best interest of the listener.

Lastly, as William DeVaughn once said in that 70s song, "Be thankful for what you got." At least in Jax, we have a form of oldies in KOOL 100.7.

Thanks for listening folks and apologies for the apparent spilling my guts.




<P ID="edit"><FONT class="small">Edited by JohnRadioFan on 04/01/06 03:26 PM.</FONT></P>
 
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