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Cox Radio: I Am Atlanta

I am all for promoting the benefits of radio advertising but this seems like a very risky approach.

A lot of residents of the Metro area go to some length to say they don't live "in" Atlanta and certainly not inside the perimeter. Many of them see the City of Atlanta proper (the skyline of which is what Cox is using for an image on their website) as crime-infested and corrupt and generally not a place anyone with a choice (meaning money, meaning the sort of customers advertisers want) would want to visit or live. Atlanta is a place you drive through with the doors locked and leave as quickly as possible.

These may not be actuality but these are the perceptions and comments I get from friends who live in Alpharetta, Buford, Fayetteville, Douglasville, Cornelia, and other outlaying areas, and even much closer towns like Hapeville. None of them want anything to do with Atlanta. They do not see it as their city. They are proud of not living in Atlanta.

So I wonder if it makes sense for Cox to tie themselves so closely to a place their audience may not relate to. Of course, there's no alternative either. If you don't like Atlanta or Atlanta radio, what are you going to do? Listen to Macon radio?
 
nightmanager said:
Many of them see the City of Atlanta proper (the skyline of which is what Cox is using for an image on their website) as crime-infested and corrupt and generally not a place anyone with a choice (meaning money, meaning the sort of customers advertisers want) would want to visit or live. Atlanta is a place you drive through with the doors locked and leave as quickly as possible.
Click to expand...

Translation: Too many black people live there.

Obviously these hillbilly people are NOT what advertisers want. They want to people who spend hundred of thousands on high-ride condos and intown developments. People who don't consider Olive Garden to be fine dining. People who actually attend concerts that don't double as rodeos. People who visit art galleries and exhibits and live music venues and museums and all of the other thousands of spots far more hip than a trip to the nearest Wal-Mart Supercenter. People who buy their clothes in the thousands of boutique shops or at Phipps plaza, rather than Goodys. (Wait, Goody went under - how could that be since all of the money is OTP?)

THESE people are Atlanta. I am Atlanta. Everyone else is just stereotypical Georgia good ole boys and girls.
 
I get a sneaking suspicion that we'll see this thread banished to TIO soon.
Farewell, we barely knew ye...
 
That would be REALLY sad. The entire POINT of Cox's advertising is what is being debated here, specifically the perceptions and misconceptions it has already created. I would hope that is exactly the type of thought-provoking, on-topic discussion that this board exists for.
 
I don't believe race is the main issue here, although it does play a role to some extent when it comes to related issues... I am African American myself, and I do have to admit that I didn't like Atlanta when I was there... but maybe I may return for a visit again at some point. Maybe this time I'll enjoy it... either way, the past is gone and I should get over past issues and corrupt memories of.... well, that entire time of my life. I can't really blame Atlanta because in reality Atlanta is just an area of land with tall buildings and stuff on it.

As far as the radio stations, I really have nothing against them, although I do not understand how they choose to operate many times. That's pretty much the only thing that keep me fascinated with Atlanta radio - what are they going to (or not going to) do or play next?
 
nightmanager said:
I am all for promoting the benefits of radio advertising but this seems like a very risky approach.

A lot of residents of the Metro area go to some length to say they don't live "in" Atlanta and certainly not inside the perimeter. Many of them see the City of Atlanta proper (the skyline of which is what Cox is using for an image on their website) as crime-infested and corrupt and generally not a place anyone with a choice (meaning money, meaning the sort of customers advertisers want) would want to visit or live. Atlanta is a place you drive through with the doors locked and leave as quickly as possible.

These may not be actuality but these are the perceptions and comments I get from friends who live in Alpharetta, Buford, Fayetteville, Douglasville, Cornelia, and other outlaying areas, and even much closer towns like Hapeville. None of them want anything to do with Atlanta. They do not see it as their city. They are proud of not living in Atlanta.
Click to expand...

I believe an AJC feature from not that long ago told of Clark Howard who addressing some folks at an event about his chances at running for Atlanta mayor. He asked how many actually lived in the city, and few hands were raised--"See, there's the problem," he said. He had just demonstrated a tremendous point.

Voting with your feet is an easy response, especially when you've got money and gas for commutes is [relatively] cheap. The growth of the suburbs your friends live in is proof of that, and they were well within their rights to leave. But standing your ground and trying to make a real difference is hard, which most well-meaning people in the ATL are trying to do. So while you and your friends are quick to criticize Atlanta citizens and its leaders, remember--they stayed, ya'll left.

If some of the apples peaches in Atlanta are bad, then others grew wings, a beak, and learned to cluck. I applaud Cox's efforts at instilling a little civic pride, even if its mostly just nice P.R.
 
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