Cox Radio

[gamefreak]

I've noticed if you listen to a CBS Radio stations such as 105.9 Sunny FM that their liners attack another station on the grounds of personality and a dull playlist. Biggest example is the jabs at MMO and Magic.

Cox stations attack other stations on the grounds of "How many commercials does one play per hour". Cox loves to attack other stations on the grounds of " Hot 101-5 is back to the music faster than FLZ." You never hear Q105, Wild or Sunny attack another station on commercial load per hour

Why, I'd rather deal with more commercials on a station with a good playlist and personality. Rather than a station with fewer commercials and complete crap for a playlist and no personality.

 

[gamefreak]

Also it seems CBS station are also not big believers in commercial free blocks during the workday. Where else Cox and Clear Channel do that on a lot of their stations in the area. Hot, FLZ, Mix and Magic just to name a few.

 

[vadar]

Is it me, but I don't get excited listening to Cox radio stations. They just seem to lack energy and excitement. CC and CBS seem more exciting and have better imaging.

Cox seems very safe and kinda of boring IMHO. Thoughts?

 

[gamefreak]

Well look at the difference between Mix and Magic. Mix plays a nice mix of music, consistently updates their library, has DJ's most of the time. Oh and the imaging is pretty decent for a Hot AC station. Magic 94.9 is lethargic as all get out , the playlist is maybe updated twice a year. Not to mention only 2 DJ;s outside of morning drive. WDUV and The Eagle are even worse.

I believe Cox is just way too complacent for their own good. They think listeners will listen to their stations anyways so they don't even try to improve their product. Stations that target older demos are the absolute worse with that. Why is it that the Eagle and WDUV stay the same

 

[RBRadioWaves]

Why is it that the Eagle and WDUV stay the same

COX, unlike CC, does not have an invincibility mentality, which is when being the #1 station makes you mess up the airstaff and music lineup. WDUV and WXGL own the market; therefore, COX feels no need to make changes.

And I will give COX credit: they seem to be the only major radio owner to operate FM Soft AC stations in major markets (even if the markets in question are in the retirement capitol of the US).

 

[MsMusicRadio]

What I don't get about Cox is why they have a full slate of "personalities' already on HOT (I think 4 airshifts daily ) and have kept a full day of people on the X, but the stations catering to the demographics who grew up with personality radio don't get much if any. Any ideas?

 

[gamefreak]

What I don't get about Cox is why they have a full slate of "personalities' already on HOT (I think 4 airshifts daily ) and have kept a full day of people on the X, but the stations catering to the demographics who grew up with personality radio don't get much if any. Any ideas?

Simple, old people are less likely to know about Satellite Radio, the Internet, Pandora and so on. To some extent to cater to the old group its radio or else. So why spend money a a full day of personalities. Why get too involved a a large playlist, especially since the songs on the shorter playlist cover the demo quite well.

Younger people know that Hot 101-5 and X are not the only ways to get music. So Cox needs to give the younger crowd more than just a jukebox.

Plus WDUV is the background music station for many businesses from Bradenton and Tampa up north to Crystal River and Inverness.

CBS with Q105 is not so complacent and provides an oldies station filled with personality.

"The older group will listen to an oldies or easy listening station anyways so why change." That my friend seems to be how Cox thinks.