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Cox Ratings Propaganda

R

RoddyFreeman

The Cox stations all had excellent books.

That said, their "analysis" of the fall book contains the usual propaganda (not that Cox is the only group that does this).

Specifically, 2 statements that I find questionable are:

1. "Remember WWWQ is moving its frequency so whatever ratings they post in this book should be discounted!"

2. "WWWQ should drop in the next book which will reflect their frequency move (they are moving down the dial from 100.5 to 99.7 to occupy the WNNX/99X frequency while 99X leaves the FM band)."

I kind of think just the opposite.
 
RoddyFreeman said:
The Cox stations all had excellent books.

That said, their "analysis" of the fall book contains the usual propaganda (not that Cox is the only group that does this).

Specifically, 2 statements that I find questionable are:

1. "Remember WWWQ is moving its frequency so whatever ratings they post in this book should be discounted!"

2. "WWWQ should drop in the next book which will reflect their frequency move (they are moving down the dial from 100.5 to 99.7 to occupy the WNNX/99X frequency while 99X leaves the FM band)."

I kind of think just the opposite.
Click to expand...


You think the opposite on point number 1? You think the fall ratings are MORE valid when they are on a different signal than they were on when the survey was taken?? Dude, what are you smoking? Of COURSE point #1 is correct.

And point #2 is probably true as well. It'll take people time to find the station again and reset their presets. It'll just be easier to punch up Star 94. that's not propeganda, that's just the realities of radio.
 
You think the fall ratings are MORE valid when they are on a different signal than they were on when the survey was taken?? Dude, what are you smoking? Of COURSE point #1 is correct.
Click to expand...

No, that's not what I said. I said they shouldn't be discounted, meaning taken down. I think they'll grow in the next book because of the bigger signal, but time will tell. It's all speculation at this point.

The station that should be discounted is B98.5, but of course the Cox analysis didn't say that. B98.5 was playing Christmas music.
 
yeah, Bert Show listeners might overshoot 99.7 and land on 98.5. After catching Kelley & Alpha they'll never switch back. :D
 
The Cox stations all had excellent books.

That said, their "analysis" of the fall book contains the usual propaganda (not that Cox is the only group that does this).

Specifically, 2 statements that I find questionable are:

1. "Remember WWWQ is moving its frequency so whatever ratings they post in this book should be discounted!"

2. "WWWQ should drop in the next book which will reflect their frequency move (they are moving down the dial from 100.5 to 99.7 to occupy the WNNX/99X frequency while 99X leaves the FM band)."


I think they'll grow in the next book because of the bigger signal, but time will tell. It's all speculation at this point.

The station that should be discounted is B98.5, but of course the Cox analysis didn't say that. B98.5 was playing Christmas music.

Your first statement is true, all Cox stations had a great book! And yes any group can make their station look good by tweaking the demos on Maximiser, and they do, not just Cox!

So no one should discount WWWQ but B98.5 should be discounted because they gained huge numbers during December while playing Christmas music?? Yeh, ok buddy...keep tokin' that makes a lot of sense. Don't be a grinch, the numbers don't lie and that's hard to do 12+ so like the reason or not, it is what it is. The Cloud company is making changes to Q and X for a good reason, the numbers show it to be true.
 
Maybe Q100 can get the same folks who do the marketing for HeadOn.

HeadOn. Apply directly to the forehead.
HeadOn. Apply directly to the forehead.

Q100. Now on 99.7.
Q100. Now on 99.7.
Q100. Now on 99.7.

Maybe Cox can launch a new campaign "B98.5: It's not just for Christmas anymore!"
 
caller10 said:
Maybe Q100 can get the same folks who do the marketing for HeadOn.

HeadOn. Apply directly to the forehead.
HeadOn. Apply directly to the forehead.

Q100. Now on 99.7.
Q100. Now on 99.7.
Q100. Now on 99.7.
Click to expand...


Good thought. I think that's the same company that did the 104.1 Kiss 104.1 moniker.
 
Reminds me in the late 80s a CHR station I was at we subscribed to a service that provided us with artist resings of lyrics in a song, substituting our station name for a lyric. I have not heard that in many years, at least not in Atlanta. I think I remember in the late 70s WLS Chicago had a version of Pointer Sisters "Fire" where the lyric of "You turn on the radio" was instead "You turn on WLS".

Just don't give today's corporate radio any ideas. They'll have All-American Rejects singing instead of "Move Along Move Along Like You Always Do" to "10-in-a row 10-in-a-row and The Bert Show too" in no time!
 
I remember them. In my hometown of Baltimore, the Pointer Sisters sang, "You turn on WCAO."

In the 70's, there was a product called "Pop Tops," in which something about the station was sung over the song intro. For example, in nearby Annapolis, when WYRE played Song Sung Blue by Neil Diamond, "Songs for you...you're hearing 'em on WYRE" was sung over the intro.

And in the late 90's, Star 94 used a similar product. One of the songs that this was done with was "Meet Virginia" by Train.

The Song Sung Blue thing reminded me of something. At the time of Song Sung Blue, the Oakland A's had a star pitcher named Vida Blue. Whenever Paul Rogers, a jock on WCAO in Baltimore, played Song Sung Blue, he'd say, "That's a song about Vida Blue's Chinese brother."
 
Roddy - Thanks for the great memories. 'CAO was classic back then and I was a fan of Paul Rogers at both 'CAO and WCBM. A great talent.

Your post brought back memories of guys like Kerby (Confer) Scott as well on both radio and with his dance show on channel 11. Those were the days. Thanks!

Pop Tops was, like WCAO's jingles ... a pretty extensive contract package from Pams. Joey Reynolds had a company (Up Your Ratings) that did the same concept. I believe there were a couple of others, as well. Eventually ... and sooner than later, the concept died ... but it was fun while it lasted.
 
I'm told Kerby Confer lives in Baltimore (Park Heights area north of the Beltway) and also owns a ranch in Texas. Of course, he became a multi, multi-millionaire by starting Keymarket Radio, buying major stations when values were still relatively low, and then selling a few years later at exorbitant prices.
 
Hey with all the memories from Baltimore and WCAO
Do you of you that are experts on Balt Jocks,remember
a guy there for a time named Jack Sheridan.He was
a midday or afternoon jock.
Like to know whatever happened to him?
 
jinglemaker said:
Hey with all the memories from Baltimore and WCAO
Do you of you that are experts on Balt Jocks,remember
a guy there for a time named Jack Sheridan.He was
a midday or afternoon jock.
Like to know whatever happened to him?
Click to expand...

I actually do. Jack Sheridan joined WCAO from WKBW in Buffalo and was doing afternoon drive in the mid-70's; excellent jock.

During Jack's WCAO stint, he was accused of statutory rape along with WCAO's late-night jock, Dave McKay. To WCAO's credit--Ron Riley was the PD at the time--both Sheridan and McKay stayed on the air from the day of the charges through all the publicity and the trial. However, when they were found guilty, both were immediately terminated.

That was the last I heard of Jack Sheridan, but he was one of the better jocks in Baltimore's top-40 days.
 
Pop Tops

Scanning the Atlanta boards from Buffalo (after seeing reports of snow on the Weather Channel) and landed on this very interesting thread. And having worked for Jeff Kaye and Kirby Confer at Keymarket-River City-Sinclair Radio, I thought I'd log on.

Pop Tops originated around 1969-1970 at the legendary WKBW, the 50kW flame thrower on 1520. They were the brainchild of the equally legendary Jeff Kaye who was PD of WKBW at the time. Jeff worked a deal with local music promoter and showman, Jerry Meyers and former WKBW night jock (who, ironically, Jeff Kaye replaced) Joey Reynolds. It was one of those strange but insanely creative collaborative efforts that radio was famous for back in the day.

Pop Tops were unique and most definitely cut through the clutter, but they were equally loved and hated by listeners. Nonetheless, everybody knew what station the singers were singing about.

And regarding Jack Sheridan, outstanding voice. He was first heard in Buffalo on McLendon's WYSL AM 1400 and hired away by WKBW. Those were the days when a station would hire their competition's best jock and kill two birds with one stone. Those days are long gone. After Jack's trouble with the law, I'd read that he was back in radio and gained some notoriety because he refused to play Exile's "Kiss You All Over." Seriously.

Regards from Buffalo, Atlanta! (BTW, steer INTO the direction the back end of the car is skidding...)

Jim Pastrick
 
Jim, I remember Jeff Kaye later became morning man at WBEN. I'm guessing he's long retired. Have you kept up with him?

Another Buffalo personality who went from WYSL to WKBW was Tim Kelly, whom I'm especially familiar with because of his morning stint at WPGC in Washington. Tim and his wife Evelyn, who was one of the WPGC "Money Girls," started Premiere Radio Networks, which turned into a huge business that they eventually sold to Clear Channel.
 
RoddyFreeman said:
I remember Jeff Kaye later became morning man at WBEN. I'm guessing he's long retired. Have you kept up with him?
Click to expand...

Hello Roddy. Yes, Jeff Kaye is retired from radio and NFL Films. He had throat surgery about nine years ago and was doing well, although it took a toll on that magnificent voice. We stayed in touch intermittently by email, but I've not heard from him in a few years. I hope he's well

RoddyFreeman said:
Another Buffalo personality who went from WYSL to WKBW was Tim Kelly, whom I'm especially familiar with because of his morning stint at WPGC in Washington. Tim and his wife Evelyn, who was one of the WPGC "Money Girls," started Premiere Radio Networks, which turned into a huge business that they eventually sold to Clear Channel.
Click to expand...

I didn't know Tim owned Premier, but it sounds like he walked away from the table with a bundle of cashola. Good for him and his wife! Tim was one of the more memorable night guys on WYSL and WKBW. As I remember, Tim had a pit stop at KTSA, San Antonio, between WYSL and WKBW. I liked Tim's "subtle, sly asides" when he was a jock, often mocking some of the very music he played and some of the political issues of the day. Of course, the most notorious night guy at KB was the legendary Jack Armstrong. Incomparable! And not just for his motor mouth but his quick wit and characters... a truly great jock, regardless of format. Jack makes his home in North Carolina these days and from what I hear, isn't working in radio. Figure that one out, ehh?

Be warm. Stay cool.
 
I don't want to belabor this because I know 98% of the readers aren't interested. But, for anyone who is, reelradio.com posted a 1971 aircheck of WCFL, Chicago on its home page this morning. And on the aircheck is a Pop Top...over the intro of a Carpenters song. ($12 per year to listen though.)
 
RAD1 said:
The Cox stations all had excellent books.

That said, their "analysis" of the fall book contains the usual propaganda (not that Cox is the only group that does this).

Specifically, 2 statements that I find questionable are:

1. "Remember WWWQ is moving its frequency so whatever ratings they post in this book should be discounted!"

2. "WWWQ should drop in the next book which will reflect their frequency move (they are moving down the dial from 100.5 to 99.7 to occupy the WNNX/99X frequency while 99X leaves the FM band)."


I think they'll grow in the next book because of the bigger signal, but time will tell. It's all speculation at this point.

The station that should be discounted is B98.5, but of course the Cox analysis didn't say that. B98.5 was playing Christmas music.

Your first statement is true, all Cox stations had a great book! And yes any group can make their station look good by tweaking the demos on Maximiser, and they do, not just Cox!

So no one should discount WWWQ but B98.5 should be discounted because they gained huge numbers during December while playing Christmas music?? Yeh, ok buddy...keep tokin' that makes a lot of sense. Don't be a grinch, the numbers don't lie and that's hard to do 12+ so like the reason or not, it is what it is. The Cloud company is making changes to Q and X for a good reason, the numbers show it to be true.
Click to expand...
The best line had to be regarding WVEE, the analysis concluded that they have stopped the bleeding! Who believes this crap?
 
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