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Cox: The radio killer?

F

FloridaBear1776

Guest
First Thunder...
and now WGUL....

They fell to Cox stations, in what was basically a war of attrition.

At least in Thunder's case, Cox never won in the ratings, but its stripped-down formats apparently brought about death by a thousand cuts.

There's a lot of discussion on this board and in the industry about what radio needs to do to compete in the IPod, XM/Sirius, WiFi universe. Get more local, get more personality are the most common threads. Cox does the opposite of these things, and kills off radio stations that do what the consensus says is necessary to keep radio alive in the years to come. Thunder and GUL are gone, and the much more creative and personality-emphasized Mix has struggled against the robotic sound of Magic...

Will the Cox strategy dominate the future? Will Cox manage to kill off
all the real radio stations before XM and IPods do the trick?
 
> First Thunder...
> and now WGUL....
>
> They fell to Cox stations, in what was basically a war of
> attrition.
>
> At least in Thunder's case, Cox never won in the ratings,
> but its stripped-down formats apparently brought about death
> by a thousand cuts.
>
> There's a lot of discussion on this board and in the
> industry about what radio needs to do to compete in the
> IPod, XM/Sirius, WiFi universe. Get more local, get more
> personality are the most common threads. Cox does the
> opposite of these things, and kills off radio stations that
> do what the consensus says is necessary to keep radio alive
> in the years to come. Thunder and GUL are gone, and the much
> more creative and personality-emphasized Mix has struggled
> against the robotic sound of Magic...
>
> Will the Cox strategy dominate the future? Will Cox manage
> to kill off
> all the real radio stations before XM and IPods do the
> trick?
>
I was listening to WWRZ in the car coming in loud and clear. Why does a so-called small market AC have an announcer Sunday night giving titles and DOING THE WEATHER? They have jingles now and sound so much better than Magic or the Dove.
Any thoughts?
 
> > First Thunder...
> > and now WGUL....
> >
> > They fell to Cox stations, in what was basically a war of
> > attrition.
> >
> > At least in Thunder's case, Cox never won in the ratings,
> > but its stripped-down formats apparently brought about
> death
> > by a thousand cuts.
> >
> > There's a lot of discussion on this board and in the
> > industry about what radio needs to do to compete in the
> > IPod, XM/Sirius, WiFi universe. Get more local, get more
> > personality are the most common threads. Cox does the
> > opposite of these things, and kills off radio stations
> that
> > do what the consensus says is necessary to keep radio
> alive
> > in the years to come. Thunder and GUL are gone, and the
> much
> > more creative and personality-emphasized Mix has struggled
>
> > against the robotic sound of Magic...
> >
> > Will the Cox strategy dominate the future? Will Cox manage
>
> > to kill off
> > all the real radio stations before XM and IPods do the
> > trick?
> >
> I was listening to WWRZ in the car coming in loud and
> clear. Why does a so-called small market AC have an
> announcer Sunday night giving titles and DOING THE WEATHER?
> They have jingles now and sound so much better than Magic or
> the Dove.
> Any thoughts?
>
Yes! Where is (and what is) WWRZ? Also, when did it become passe to give time, temp, weather, and song titles? Gee, sure would be nice to hear what time it is as we get ready for work in the morning. Sure would be nice to hear a song title/artist of one that just slips your mind. Sure would be nice while I'm doing my 3 mile jog everyday to time myself with a time check or two. On another topic. Everything in radio always comes full circle. Is anyone else totally burned on morning shows that are two guys names? How many of these exist?? Good grief! A simple show name (i.e. Q-Zoo) is easy to remember and EASIER to write in an Arbitron diary. While on the topic of "morning shows" when will real creativity return (if ever). The "in your face" let's see how many dirty words we can say this hour or how many utterly inane stunts can we pull mentality is really becoming tired.
 
> > > There's a lot of discussion on this board and in the
> > > industry about what radio needs to do to compete in the
> > > IPod, XM/Sirius, WiFi universe. Get more local, get more
>
> > > personality are the most common threads. Cox does the
> > > opposite of these things, and kills off radio stations
> > that
> > > do what the consensus says is necessary to keep radio
> > alive
> > > in the years to come. Thunder and GUL are gone, and the
> > much
> > > more creative and personality-emphasized Mix has
> struggled
> >
> > > against the robotic sound of Magic...
> > >

It is indeed a great concern I think, and I'm confused and dumbfounded by the ongoing success of Cox stations in Tampa. It does seem to throw out many of the ideas discussed on here of how to improve radio.

> Yes! Where is (and what is) WWRZ?

It's '98.3 The Rose' part of the Hall Communications group in Lakeland, which also includes the very successful WPCV (97 Country)

> Also, when did it become
> passe to give time, temp, weather, and song titles? Gee,
> sure would be nice to hear what time it is as we get ready
> for work in the morning. Sure would be nice to hear a song
> title/artist of one that just slips your mind. Sure would
> be nice while I'm doing my 3 mile jog everyday to time
> myself with a time check or two.

A very good question... the whole time check logic has always confused me. 'Don't give time checks during the day' in the common programming logic, but why's that?! I'd quite like to know how long is left in my workday, and (shock horror) not EVERYONE is in the shower during the morning show. How many people are on the move during the workday, trying to make appointments elsewhere with the radio on? Are you seriously telling me there are people out there thinking 'Oh god, he/she said the time again, I'm turning off?!'. It can't be any worse than saying your name in exactly the same monotone way every time you open the mic can it?

> Everything in radio always comes full circle. Is anyone
> else totally burned on morning shows that are two guys
> names? How many of these exist?? Good grief! A simple
> show name (i.e. Q-Zoo) is easy to remember and EASIER to
> write in an Arbitron diary. While on the topic of "morning
> shows" when will real creativity return (if ever). The "in
> your face" let's see how many dirty words we can say this
> hour or how many utterly inane stunts can we pull mentality
> is really becoming tired.

In a word, yes. I find myself more and more skipping morning shows on the Internet, thanks to differing world time zones!
<P ID="signature">______________
Owen</P>
 
> > > > There's a lot of discussion on this board and in the
> > > > industry about what radio needs to do to compete in
> the
> > > > IPod, XM/Sirius, WiFi universe. Get more local, get
> more
> >
> > > > personality are the most common threads. Cox does the
> > > > opposite of these things, and kills off radio stations
>
> > > that
> > > > do what the consensus says is necessary to keep radio
> > > alive
> > > > in the years to come. Thunder and GUL are gone, and
> the
> > > much
> > > > more creative and personality-emphasized Mix has
> > struggled
> > >
> > > > against the robotic sound of Magic...
> > > >
>
> It is indeed a great concern I think, and I'm confused and
> dumbfounded by the ongoing success of Cox stations in Tampa.
> It does seem to throw out many of the ideas discussed on
> here of how to improve radio.
>
> > Yes! Where is (and what is) WWRZ?
>
> It's '98.3 The Rose' part of the Hall Communications group
> in Lakeland, which also includes the very successful WPCV
> (97 Country)
>
> > Also, when did it become
> > passe to give time, temp, weather, and song titles? Gee,
> > sure would be nice to hear what time it is as we get ready
>
> > for work in the morning. Sure would be nice to hear a
> song
> > title/artist of one that just slips your mind. Sure would
>
> > be nice while I'm doing my 3 mile jog everyday to time
> > myself with a time check or two.
>
> A very good question... the whole time check logic has
> always confused me. 'Don't give time checks during the day'
> in the common programming logic, but why's that?! I'd quite
> like to know how long is left in my workday, and (shock
> horror) not EVERYONE is in the shower during the morning
> show. How many people are on the move during the workday,
> trying to make appointments elsewhere with the radio on? Are
> you seriously telling me there are people out there thinking
> 'Oh god, he/she said the time again, I'm turning off?!'. It
> can't be any worse than saying your name in exactly the same
> monotone way every time you open the mic can it?
>
> > Everything in radio always comes full circle. Is anyone
> > else totally burned on morning shows that are two guys
> > names? How many of these exist?? Good grief! A simple
> > show name (i.e. Q-Zoo) is easy to remember and EASIER to
> > write in an Arbitron diary. While on the topic of
> "morning
> > shows" when will real creativity return (if ever). The
> "in
> > your face" let's see how many dirty words we can say this
> > hour or how many utterly inane stunts can we pull
> mentality
> > is really becoming tired.
>
> In a word, yes. I find myself more and more skipping morning
> shows on the Internet, thanks to differing world time zones!
>
THANK YOU!

In February I was in Lancaster, PA. Heard an outstanding station "The Rose" Morning team (man and woman) were as good as I've ever heard. It was well planned yet sounded impromtu. Musically, there were MANY "oh wow" songs as well. Of course my reaction was how can a station and air talent in Lancaster be so superior to Tampa/St. Pete? Hall seems to have it right.
 
Maybe it's because all those Amish and Mennonites with their horse and buggy's and green window shades all like that kind of music.
>
> In February I was in Lancaster, PA. Heard an outstanding
> station "The Rose" Morning team (man and woman) were as
> good as I've ever heard. It was well planned yet sounded
> impromtu. Musically, there were MANY "oh wow" songs as well.
> Of course my reaction was how can a station and air talent
> in Lancaster be so superior to Tampa/St. Pete? Hall seems
> to have it right.
>
 
XM and iPods have a heck of a long time to go before they come close to killing of terrestrial radio..all ths satellite users combined couldn't crack a 1 share in any market.
 
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