COZI TV coming to Seattle

[discjockeyjohn64]

KFFV will be picking up NBC Universal's COZI TV sometime this summer according to a report in Broadcasting and Cable. Hopefully it will air on Channel 44.1 and replace the 24 hour infomercials they are currently running. This would also allow it to air on Comcast and Frontier FIOS basic channel lineups. COZI TV airs classic TV shows and movies from the 60's to the 90's, including Lone Ranger, Six Million Dollar Man, Hart to Hart, Here's Lucy, Dick Van Dyke, Cisco Kid, Highway to Heaven, etc..

 

[fordranger797]

KFFV will be picking up NBC Universal's COZI TV sometime this summer according to a report in Broadcasting and Cable. Hopefully it will air on Channel 44.1 and replace the 24 hour infomercials they are currently running. This would also allow it to air on Comcast and Frontier FIOS basic channel lineups. COZI TV airs classic TV shows and movies from the 60's to the 90's, including Lone Ranger, Six Million Dollar Man, Hart to Hart, Here's Lucy, Dick Van Dyke, Cisco Kid, Highway to Heaven, etc..

There sure is no shortage of television stations (local and cable) that cater to older adults; why is this so impossible to do with radio?

 

[landtuna]

There sure is no shortage of television stations (local and cable) that cater to older adults; why is this so impossible to do with radio?

I'll take a shot (and prove I actually do pay attention to David Edwardo). On Olde-Farts TV you have a non-stop lineup of spots touting drugs for aging issues, bath tubs that you can walk in and out of, burial plans, catchy devices for your PC so you can email pics of the grandkids, cell phone plans with no contracts and big numbers etc. In short, there are plenty of advertisers trying to reach the older niche audience. Radio has proved it doesn't have the same draw. Try to find Big Band music on OTA radio. So-called ToYL and Easy Listening have largely bitten the dust on primary frequencies. Even Oldies (1956-early 80's) are fading away. No advertisers want to reach an audience 60+ years of age.

 

[fordranger797]

I'll take a shot (and prove I actually do pay attention to David Edwardo). On Olde-Farts TV you have a non-stop lineup of spots touting drugs for aging issues, bath tubs that you can walk in and out of, burial plans, catchy devices for your PC so you can email pics of the grandkids, cell phone plans with no contracts and big numbers etc. In short, there are plenty of advertisers trying to reach the older niche audience. Radio has proved it doesn't have the same draw. Try to find Big Band music on OTA radio. So-called ToYL and Easy Listening have largely bitten the dust on primary frequencies. Even Oldies (1956-early 80's) are fading away. No advertisers want to reach an audience 60+ years of age.

Understandably so. However, as I have mentioned before on this board (sorry if this post is too redundant), advertisers who want to "play it safe" have a very damaging effect on radio. This trend of advertising has lead many jazz, oldies, classic country, and sometimes even AAA radio stations to meet an ill fate. I am concerned that there could eventually be a day where the only formats available on terrestrial radio dial will be country, classic hits, and CHR because everything else is deemed "too risky".

I don't think the PPM rating system has done a very good job of showing the truth of what is happening in radio.

 

[K.M. Richards]

On Olde-Farts TV you have a non-stop lineup of spots touting drugs for aging issues, bath tubs that you can walk in and out of, burial plans, catchy devices for your PC so you can email pics of the grandkids, cell phone plans with no contracts and big numbers etc. In short, there are plenty of advertisers trying to reach the older niche audience. Radio has proved it doesn't have the same draw.

And those advertisers are largely pitching products and services (you provided an excellent list of examples) that are better marketed with pictures rather than narrative.

 

[nathannah]

And those advertisers are largely pitching products and services (you provided an excellent list of examples) that are better marketed with pictures rather than narrative.

Not to mention the messaging of DR radio ads is so redundant that returns diminish with each repeat of the few ads some of these networks have. How many times can you take that nasally-voiced guy who repeats 'eigggght-hun-dred, four nine six, six nine four seven' (or whatever number he says) seven times in a radio ad? With TV that toll-free repeat redundancy has reduced thankfully as each network seems to have their own toll-free for a product that assumes viewers can handle one or two number repeats just fine.