J
Joseph_Gallant
Guest
The most popular program on the noncommercial CPTV channels is live coverage of U/Conn women's basketball games.
In this "newsletter" published on their website, CPTV has an interesting proposition (scroll about halfway down the page). For every $24,000 received "over our goal" (whatever that means), they will present one U/Conn women's hoop game without pledging. I'm not in Connecticut, but in the past, people there have commented on this board that CPTV usually does pledging around each U/Conn women's hoop telecast, often doing it agressively (at halftimes and time-outs).
However, if my memory serves me correct, several corporate underwriters are between them funding all the expenses incurred in producing and broadcasting the games.
Regarding on-air pledging, what they (and other PBS member stations) should also do is set a goal for their next pledge drive, and encourage people to give, the idea being that if the goal is reached prior to the end of the pledge drive, the rest of the pledge drive is cancelled, and programs get shown pledge-free.
In this "newsletter" published on their website, CPTV has an interesting proposition (scroll about halfway down the page). For every $24,000 received "over our goal" (whatever that means), they will present one U/Conn women's hoop game without pledging. I'm not in Connecticut, but in the past, people there have commented on this board that CPTV usually does pledging around each U/Conn women's hoop telecast, often doing it agressively (at halftimes and time-outs).
However, if my memory serves me correct, several corporate underwriters are between them funding all the expenses incurred in producing and broadcasting the games.
Regarding on-air pledging, what they (and other PBS member stations) should also do is set a goal for their next pledge drive, and encourage people to give, the idea being that if the goal is reached prior to the end of the pledge drive, the rest of the pledge drive is cancelled, and programs get shown pledge-free.