...The rumors of my death are drastically overestimated....'Analog and Signals To the Ions..RADIO'...
I think in terms of what has happened in recent decades, Cramer is seeing a paradigm shift and comes to the conclusion that radio as he (financial guy) sees it, is dead...
1946, TV came in and radio was pronounced DEAD by 1950.. Along came Storz and Mc Lendon...
2008....The cash cow/real estate attitudes of corporate consolidation and non-radio people calling the shots is busting the backwater on the dam and levy... "The dike is busting".... The positive response to this 'crash' of the 'Titans', is that pricing might become affordable in a window of time for small town and regional small/medium market properties.. I even see it with Salem wanting out of anything below 25 or 30 (market size)... They bail and lose out on pricing, while the overall time they owned those properties, they cashed in many times over the losses they will take in selling below the over priced 'radio real estates' of the last 22 years...
AM is not totally dead.. Only in markets where it is the "Red Headed Stepchild" of a group owner.. When you give middle aged medium and large market jocks, sales folks an opportunity to buy the small discarded Ford Contours that the Cadillac owners and groups don't want, and then 'retro fit them and restore them' then you have what county seats lost over the last two plus decades... Small stations under metro signals, providing local "Mayberry" radio to the mass in that rural or suburban county! You sell a couple of dollars a hollar... You make your own mix of live and automation.. You run: Local News, Sports, Obits, Births, Lost Pets, Community Charity and Events, Local Elections from the Court House, Call the clients and talk with them and the listeners on-the-air, not worry about showing up in the metro or adi book, be concerned of 'traffic' in the retail and the success of being the daily and immediate voice of the small town/county and work with the local print media (as they get the deep details in the weekly paper) and be the VOICE of the common public... If you don't have a chamber, because they merged with the Metro Chamber, then form a community, organization, industry and trade council......El Loco folks! It's just as much fun as being in market #1, making a lot of money with a insecurity about having a job from book to book or day to day... Live a breath it, or DIE (AM or FM)... I can show you the discarded stations that NOW are making in roads in counties of 60, 50, 40 thousand and smaller! Big Boys are crying and trend is over, but the real local radio folks are waiting in the wings with enough cash for smaller commercial and non-com properties! Smiles on our faces and elbow grease to see a revival of LOCAL radio on the air, on the net and over the local cable access channel.... "What's wrong with two to three on the air, three on the streets 'selling' and one hour a day in the production room cutting spots???" After working in top 100 and top 50 markets, it's kind of a turn on, thinking about it, compared to a new gig in Portland with a good salary and doing mornings and ENG for a old group owner I loved working for...
Sounding like Radio's APOSTLE PAUL....
Tesla, Marconi.....Snaroff....Storz....Ol' Man Gordon....Drew....Drake....etc.. I'm ready to take the small flame and with others make a big torch in our niche.... Are you up for it? Will you just sit and cry about the 'good ol' days or why layoffs are gaining ground in the 'biggies'???? Comments on your feelings?? For me, the regional AM's that are being 'basterized' by night IBOC have good reason to yell as loud as they can... If it can be fixed, FINE.. But until that day, give the little guy a break! A Tornado hits a LOCALIZED AREA, not the whole metro...LOCAL RADIO is more concerned that a cluster station with 100kw 30 miles away... I am falling in love with 'abandoned puppies' just waiting for a bath, shot and building wise, a new coax and coat of paint!
Geez?? It's not rocket science! It's common sense RADIO..... Yeah? So you won't make 100 grand a year, but you can get close if you work 10 years at it and live a upper middle class life....