I would stop short of illegally colluding with the nations cable companies, both national satellite providers, and all of the major professional sports leagues (sans the NFL and possibly the NBA, as you'll see later) and collegiate conferences to create
Instant Replay Sports, with the slogan "There's always a game on." (Okay, I'll probably sell out and do a few hours of early morning infomercials, but you get my drift.).
I'd hope to be a challenger/complement to the networks of the "Worldwide Leader" from both a fan's and a business perspective. As my slogan says, "there's always a game on" with little pundit blather. From a business standpoint, I'd hope to significantly undercut what ESPN (the main channel) demands in subscription fees, hopefully by half or better--making my channel an attractive alternative.
Most of the programming on IRS-TV (maybe that isn't such a great name) would actually be
replays of previous games that took place no later than 24 hours earlier. Each replay is cut down to fit a 2-3 hour block. (Football and basketball would primarily come from college, because the NFL & NBA would likely hoard programming for their own channels.) However, with many games from small market pro-teams and college athletic programs outside of the D1 power conferences that only get regional coverage (think the KC Royals, Tampa Bay Rays, UCF Knights, Fresno State Bulldogs, etc.), I'd hope to carry some of their games
live and nationally on IRS-TV, perhaps in primetime or the early afternoons. I could also get the minor leagues in the mix somehow as well.
My overall sports programming scheme bets on getting the male viewer who doesn't want to see a TV or movie rerun, but might be willing to watch a sporting 'rerun' that is 'new to them'. You might think of it as ESPN Classic, only run by the fine folks at TVLand.
