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Creating a station Facebook page

Folks, this is no doubt an elementary question, but here goes...I want to help the general manager of an LPFM create a Facebook page for listeners to post requests, send birthday and anniversary notices, and anything else interesting to our audience. Given the new rules Facebook established, how difficult will this be? My older daughter established a high school station's first FB page back in 2011, which was a huge help. How does one go about this now? Also, are we allowed to post pictures of businesses that have supported the station? THANK YOU in advance!
 
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