In an earlier thread I pointed to DC 101 here in the Washington DC area, as being an example of how not to process (distort) audio for modern radio stations.
Because of the old fashioned loudness-war thinking audio, I hadn't listened in several days. That being said, I tuned in to DC 101 yesterday and was surprized that I could actually make out what song was being played. It sounded much better, although still a little heavily processed for my taste. Now to be fair, the jocks seem to run the board pretty hot to the point of clipping when their mics are open, but the overall sound has shown marked improvement. Jeff if you had any hand in getting them to back things off a bit, thank you!
The moral of the story is: Listeners do notice audio quality. You risk driving listeners away by processing for the 1970's.
Because of the old fashioned loudness-war thinking audio, I hadn't listened in several days. That being said, I tuned in to DC 101 yesterday and was surprized that I could actually make out what song was being played. It sounded much better, although still a little heavily processed for my taste. Now to be fair, the jocks seem to run the board pretty hot to the point of clipping when their mics are open, but the overall sound has shown marked improvement. Jeff if you had any hand in getting them to back things off a bit, thank you!
The moral of the story is: Listeners do notice audio quality. You risk driving listeners away by processing for the 1970's.