poledo said:
I'd love to know why they don't milk that station for all the money it's worth, tibbs, cceng, any idea? My best guess would be that radio is just a hobby, they have cash and no debt and use the radio station for a tax write off. Whatever they get for the station when it's eventually sold will surely be more than they've invested in it.
For those of you bored by me already, you might want to just move on. This one touches my heart to much I guess. Forgive me for being long winded, but
I just have to say this for the sake of those who miss the heart and soul of what once was American radio. FTR, I have not been drinking. I did go trick or
treating with my family and neighbors and loved seeing hundreds of happy families spending time out together, so I am a bit sentimental.
Here goes:
I dunno, cceng, maybe poledo ought to just drop by the studios and say "hi." It's like a historic museum. Complete with the old smell and probably ghosts (I know you hate Halloween rob...boo ;D) You never know, you might get the keys. Look at what you have been saying poledo (btw, you'd be a good candidate
to join in when we all buy WPFM back from Dud-Dud-0 for $50,000 and get Charlie to jam all the Panhandle frequencies below 106.1 --- gotta let Mark keep going at 106.3 and simultcast on WAAZ....don't think that idea didn't cross my mind back in the day....and don't take this as mean toward you, Poledo, I don't mean it that way. From things I have seen you post, "you get it.")
Q by Poledo - "I'd love to know why they don't milk that station for all the money it's worth, tibbs, cceng, any idea?"
A by Tibbs ---Well of course I have an idea --- it would be me without one. Mostly wrong, btw...Jimmy doesn't measure success by dollars. He's the town crier, it's his only love left (unless something has happened after his nice wife passed away that I know not of) --- he charges his friends in business just what he needs. He helps them succeed instead of stealing from them by delivering empty promises like the over promisers in suits on the coast = mind you I have full right to call them this = I was one of them who got caught up in "the game." Milking stations is exactly why radio SUX and why radio is going to fail. It's like a relationship, you have to nurture, love and respect it...not %^&$ it all the time." Jimmy is a good egg. He makes enough to lay his head down at night and
NOT WORRY. Tell that to Mr. OM/PD/GM pulling his hair out trying to cover the uncoverable for his corporate suit quota driven tool hidden away in a palatial
suite big city usa. Point is --- rethink this Poledo ---
JIMMY is living the American Dream. Most of us --- miss it because it's never enough. He is not a rat on a wheel. The station pays him in the most valuable commodity --- happiness and peace. I hope that makes sense. $$$ is secondary, so it just flows
naturally to him.
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Q from Poledo -- (okay comment, really) " My best guess would be that radio is just a hobby, they have cash and no debt."
A from Tibbs --- ever heard of one of the smartest, most logical men on the planet? DAVE RAMSEY? Now FOX and radio talk host? The world laughs at him because most people are to brainwashed and trapped to see beyond his simple beliefs. "Debt is dumb, cash is king." It's the truest thing on Earth!
RADIO is his Jimmy's hobby, vocation and life! It's his love. He LOVES what he does. I venture to say probably the only one who really does in the FWB/Destin
market other than Mark "I'm debt free" Carter of WSBZ. No person scared into submission by any other radio group in that market can say 100% they
are not worried from day to day. Jimmy probably has cash and no debt. That equals NO WORRIES. Carefree for the most part. That's worth, oh, a million bucks a year to someone. He's RICH, just in another way. I bet he pays his fair share of taxes. He's as honest as they get and does it by the book . I won't get into why he
might go out of business soon based on his tax rate...though.
Q. from Poledo --- again, really a comment -- "Whatever they get for the station when it's eventually sold will surely be more than they've invested in it."
Jimmy, the owner (one person, just him) could make millions and run. It makes sense. Charlie, you have talked to him. I have talked to him. Everybody has. Most, shake their heads, dust off their suits and justify that he's a country bumpkin without a lick of sense. They've got it w-r-o-n-g. They are rats on the wheel convinced that spending millions will make them happy and rich. Won't happen in this market. By comparison --- Look at 98.1 --- moved from hell in the Black Forest to right on 98 and it's not billing what it did when it was Classic Rock with a terrible signal. --- To Jimmy WAAZ is his life, his baby --- it's not an object for sale. At least not now. (If it is Charlie -- e-mail or call me. Semi-kidding, there.) I'd keep it country and I hate country. Jimmy has invested his life in that station --- the station can't be sold for what HE was worth to it. Priceless. The station is worthless to the next person compared to what it paid IN HAPPINESS to Jimmy Whitaker. What a cool toy we'd all love to have. He, though, takes care of it. It'll be with him until he's not able to be with it, I would guess.
I think, I really do, think poledo might see this viewpoint. It's like a foreign language in this country. It's not about the money, here. It's about the lifestyle.
Jimmy's probably the richest person to ever own a station on the Panhandle. But his wealth is not measured by a checking account. Call him crazy, etc. But, I looked in the mirror after I met him and I didn't like what I saw. I am no where close to being like him, but I try. I have no debt, I run things on my own terms. Heck, I even am closing a business tomorrow because it was a business, not a passion. Go meet this man and prepare to see and hear a gentle, unique wildly awesome perspective on what's right. It'll make you feel like a million bucks!
I'm tired. I feel like I've been preachin'. But, you guys listening to WAAZ --- listen a little closer and smile when you know what's on the othe other end of that
radio. A virtual one man show like no where else on Earth. AND, be blessed to know at 106.3 you have a younger version of the same. Mark Carter another one
of a kind who has been laughed at by the corporate boys and beats to his own drum, but outshines the flash every time.
BTW: I'm not Jimmy Whitaker . And he did not approve this message.
My best guess would be that radio is just a hobby, they have cash and no debt and use the radio station for a tax write off. Whatever they get for the station when it's eventually sold will surely be more than they've invested in it.
