Crickets

[Morpheux]

The thing that separates the U.S. from Europe is that we have had these dance waves before in the mainstream but they die out.In the early to mid 90's we have the Eurodance acts like Labouche,Culture Beat,Blackbox,Real McCoy and other dance acts like Ace of Base,No Mercy.Home grown acts like C&C Music Factory,Cece Peniston,Robin S. The late 90's and early 00's had its own dance wave.We even saw a chessy dance craze ala Gangnam Style (Macarena).

We have seen dance trends in the mainstream before but its always short lived (2-3 years). The jury is still out if this will continue to grow.One thing about the dance sounds of the 90'S is that they were more diverse in taste and subgenres.We have yet to see that with this era. We have hardly seen any vocal dance core artists have success.This era has been monopolized by the dance music producers and pop vocal acts.

The thing about radio in the U.S. is that they have a funny way of shifting away from dance music on the drop of a dime.If Hip Hop picks up again don't be surprised if dance gets pushed aside. Hip Hop has been able to survive not being on CHR thanks to Rhythmic and Urban radio.That's why dance music will always be at a peril without having a home base of dance intensive stations.

 

[TonySantiago]

Just to clarify, that was Krewella on that dj'd our party at the POOL at Harrah's during the Summer Sessions this year, not Kreayshawn. Kreayshawn, who I love to death even though the rest of the dance/hip hop world doesn't, was the artist that was boo'd off the House of Blues stage in 2011.

That is all.

jp

I stand corrected.

 

[TonySantiago]

It's unrealistic to think that a European-style dance station playing "pure dance" will work here anytime soon. It's going to be an extended education process.

No one in here is remotely suggesting that we go European. I agree with education process (have said so from day one) and if people are opening up to dance with Rihanna, Pitbull, Flo Rida, Ne Yo, Chris Brown, etc as their lead artists, then that is fine if that's what going to get them hooked. But there needs to be more.

I don't think it's far fetched to say add Nadia Ali to a rotation (some CHR stations had "Pressure"). Sylvia Tosun? If she has something new...sure! Inaya Day? For New York, absolutely! How about Jonathan Mendelsohn! SURE! I don't think I'm out of line here with this.

But what I am sensing is that things (just like any cycle) are going to turn. R&B wants to come back and I could easily see those artists I've mentioned in the first sentence bolt right to it, so as long as the money is there to grab at. That's the reason why we're trying to do this push.

THEN AGAIN, based on recent trends especially that WFAN (the sports station) in New York is going to 101.9, it seems as if FM wants to go "spoken word".

 

[Wildstyle K]

We have seen dance trends in the mainstream before but its always short lived (2-3 years). The jury is still out if this will continue to grow.One thing about the dance sounds of the 90'S is that they were more diverse in taste and subgenres.We have yet to see that with this era. We have hardly seen any vocal dance core artists have success.This era has been monopolized by the dance music producers and pop vocal acts.

103% TRUE.

I do notice a variety of slower tempo beats starting to be used on many of the more recent pop productions, so I wonder if dance is even still growing. Maroon 5 "one more night" and Cher Lloyd "want u back" are just two examples of what I'm talking about. There are many more.

 

[Saladressing]

All across the HD2, internet and satellite landscape, the pure dance format lives on with great hits that Top 40 radio has never and likely will never touch. I've come to be at peace with that.

That said, I would still love for Dance Hits to become a viable format in major cities nationwide in the same way Modern Rock is.

 

[Morpheux]

We have seen dance trends in the mainstream before but its always short lived (2-3 years). The jury is still out if this will continue to grow.One thing about the dance sounds of the 90'S is that they were more diverse in taste and subgenres.We have yet to see that with this era. We have hardly seen any vocal dance core artists have success.This era has been monopolized by the dance music producers and pop vocal acts.

103% TRUE.

I do notice a variety of slower tempo beats starting to be used on many of the more recent pop productions, so I wonder if dance is even still growing. Maroon 5 "one more night" and Cher Lloyd "want u back" are just two examples of what I'm talking about. There are many more.

Flo Rida had a huge hit with 'Whistle" this summer. Pitbull also had a mid tempo song out but it didn't do as well as they planned.Rihanna is about to have a smash with Diamonds. Uptempo songs are still doing well. However,when you see top acts having success with slower tempo songs then that's a sign of things to come.

 

[Morpheux]

All across the HD2, internet and satellite landscape, the pure dance format lives on with great hits that Top 40 radio has never and likely will never touch. I've come to be at peace with that.

That said, I would still love for Dance Hits to become a viable format in major cities nationwide in the same way Modern Rock is.

I can see if this was 1987 when Radio was king.It was just about the only game in town. Either you heard music on the radio or you played mix tapes as far as dance music goes. I had friends from Chicago and NYC and they would send me tapes.That's how I would listen to freestyle,high energy and house.

We're in 2012 now and just about any song I want to hear is available to me on the internet. I say we should support the Internet based stations that play dance 24/7.Who cares if corporate won't play dance. We don't need them...

 

[Wildstyle K]

But keep in mind that these slower songs are still very heavy with electronic elements, so electronica itself isn't dying. Just the faster speeds and the amount of people using identical beat patterns seems to be lessening a bit. We may have more of that slower Olly Murs type stuff mixed in with the David Guetta and Calvin Harris type sounds with some Ne-yo, Usher, Ellie Goulding and Sia type vocals being used and a rapper dropping a verse here and there. I'd consider a lot of the new slower stuff to be "electro-pop." I also expect to see more alternative and pop rock artists/bands slowly moving back to a truer alternative rockish sound rather than continuing to stay on the electro-pop alternative sound.

I don't see hip hop retaking over and dominating with the silly state the music is currently in, although the dirty south (or southeast) is doing a fairly good job at keeping hip hop alive on a nationwide scale, as most of the hip hop hits and rappers on the charts today originate from there. Pitbull and Flo Rida representin' Miami/Florida and the majority representin' the ATL (and I guess a select few from New Orleans or Birmingham, etc. with California providing the "leftovers.")

 

[Morpheux]

You have a point about mid tempo songs keeping that Electronica flavor. Even Hip Hop has absorbed it through Trap. I can see Trap being Hip Hop's comeback.

 

[TonySantiago]

We're in 2012 now and just about any song I want to hear is available to me on the internet. I say we should support the Internet based stations that play dance 24/7.Who cares if corporate won't play dance. We don't need them...

This is why I fight so hard and we're gonna go deep here.

Obviously we are all fascinated with radio. Most of us in here came from that era where radio was the "only game" to hear music and that if we wanted to purchase a tune, we would head out to a record store (or if we didn't want to buy it, hit that play/record button on the boombox!) But if we weren't fans of music and of radio, then we wouldn't talk about things in a forum like this. We could go to dance music/EDM oriented groups and discuss things (and I'm sure some of you do that already). But yet there is this fascination about radio somehow that grips us to a group like this.

Of course I support Internet radio. I have a show on the Internet and am all for the continued growth of that medium. Yet there is STILL something about terrestrial radio somehow whereas we all see something with potential. Yet corporate, in their own "wisdom" doesn't want to look at it. It's a "Davey vs. Goliath" battle in that sense....the fans that love the music and see something vs. corporate politics that sees numbers and money.

Radio is a business, I understand that, and they're going to go for the maximum profits. And if they are thinking that spoken word formats make the most financial and economical sense, then that's what they are going to do despite fans pleas for music. And this can go for ANY format, not just dance. We don't have a country station in New York City and fans of alternative just lost their station here.

Yes, we have this passion for dance. We live, breathe, bathe and eat this. There is still the thinking that somehow terrestrial radio DOES matter in terms of where our music stands in terms of the media and contemporary music as a whole. I just want the sound to get on FM radio somehow just because of that hope that the music can get more traction somehow as a whole in this country. I also know that if such a station ever DID happen on FM, it would be the very LAST time. By the time a format flip would take place, more people will have migrated over to the Internet along with easier accessibility to it in terms of streaming car stereos, buying streaming plans for your car, etc.

Perhaps corporate doesn't need us. Perhaps as more people latch on or stay glued to Internet offerings that are dance oriented, it would reinvent things. And with that, perhaps a new "corporate" (those that own Internet stations) can see the viability of dance/EDM in that sense and give the music more of that opportunity than terrestrial radio corporations.

Yet, there is STILL something fascinating about radio. It's just unfortunate how the industry is messing it up for all.

 

[Dancerev889]

All across the HD2, internet and satellite landscape, the pure dance format lives on with great hits that Top 40 radio has never and likely will never touch. I've come to be at peace with that.

That said, I would still love for Dance Hits to become a viable format in major cities nationwide in the same way Modern Rock is.

I can see if this was 1987 when Radio was king.It was just about the only game in town. Either you heard music on the radio or you played mix tapes as far as dance music goes. I had friends from Chicago and NYC and they would send me tapes.That's how I would listen to freestyle,high energy and house.

We're in 2012 now and just about any song I want to hear is available to me on the internet. I say we should support the Internet based stations that play dance 24/7.Who cares if corporate won't play dance. We don't need them...

Support the over the air stations too. Denver has a great station. They are probably other most aggressive over the air. Seattle number 1 in the demos. There are some success stories right in front of us.

 

[Wildstyle K]

You have a point about mid tempo songs keeping that Electronica flavor. Even Hip Hop has absorbed it through Trap. I can see Trap being Hip Hop's comeback.

Funny that you mention this because I was ALMOST on the verge of mentioning "Trap" but didn't because I figured I'd lose people with that term!

 

[Wildstyle K]

I guess now that Ghetto House Radio is gone from 104.7 Kiss FM, I'll just sit back and enjoy the pop rock and pop hits on Hot 97.5! Well, after this hits & hip hop mixshow is done on Hot.

2013 and 2014 will surely be an interesting time for music as things slowly begin to change. I wonder what's next.... maybe news talk will take over next. It's the only genre that hasn't made it big yet. This shouldn't hurt MTV too much either because they could just replace their reality shows with news shows!

 

[DJ_Perry]

You keep forgetting about The Goldmine. The ORIGINAL House Afterhours Show in AZ

 

[2Son]

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David Guetta feat. Nervo & Daddy's Groove - "In My Head" - http://www.youtube.com/watch?feature=player_embedded&v=d_bFCiRJh4I