The RDV staff is volunteers, who I think pay to be on the air, like a club. I think the daytime staff at WVLT is paid and evening shows buy their time. The only person I remember going from commercial radio to RDV was Aarmond when WPGR was sold in 1995 and he continued Street Beat for a short time on RDV before he passed away. Would people from Vineland drive to Hatboro to pay to do a couple hours show?
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Cruisin' 92.1 WVLT selling to The Voice Radio Network
- Thread starter myke25
- Start date
If you still want to do an oldies radio show on OTA commercial radio, the options for a paid gig have all but dried up. The best option would be to stream online, or through a podcast. Having a built in following of listeners makes it easier to transition.
As far as WDRV, the shows are allowed underwriting and direct listener support. It's really up to the host if the effort to do so is worth it, the commute, gathering support, etc. Like I said there are options, just that most don't involve commercial radio.
What do you get when you take a handful of big city radio personalities who love Rhythm & Blues and transport them 30 miles south to the middle of the woods off of Route 55 and put them on a station that is mostly staffed by country folks living in farmland who love Classic rock? And what is the end result when there is virtually no direction or consistent playlist anywhere in sight? Well the answer to both is WVLT.
This station will go down as one of the most interesting experiments in radio history, and I don’t think they even realize it. It’s actually pretty comical, and admittedly a stroke of genius on the part of ‘VLT, when you think about all of the money that “Oldies” stations spent on staying relevant for so many years and the only true Oldies station that outlived all of them is the one in which the DJ’s play whatever they’re in the mood to hear that day.
Add that to the fact that they’re next door to a Spanish station whose audio bleeds over their’s, they have to shut down whenever there is a lightning storm, and their audio equipment is 30-40 years old, it truly is a miracle they’ve made it this long.
Kudos to them, their dedication to their craft, their showmanship and their ability to survive in an environment that is unlike anything else on the radio dial. They will be missed.
This station will go down as one of the most interesting experiments in radio history, and I don’t think they even realize it. It’s actually pretty comical, and admittedly a stroke of genius on the part of ‘VLT, when you think about all of the money that “Oldies” stations spent on staying relevant for so many years and the only true Oldies station that outlived all of them is the one in which the DJ’s play whatever they’re in the mood to hear that day.
Add that to the fact that they’re next door to a Spanish station whose audio bleeds over their’s, they have to shut down whenever there is a lightning storm, and their audio equipment is 30-40 years old, it truly is a miracle they’ve made it this long.
Kudos to them, their dedication to their craft, their showmanship and their ability to survive in an environment that is unlike anything else on the radio dial. They will be missed.
I was at the WVLT studio once. At the time, I had seen "the inside of" a few radio stations. Boss 97, of course. I think that by then, I'd seen WAYV. I'd been given a quick tour of Philly's then-Evergreen cluster (though I don't recall exactly when that happened). Parts of the memory of being at WVLT are foggy. I honestly don't even know why I was there, but I recall I was the passenger in the car of another "radio person." And whoever that person was had a reason for us to stop by. What I do recall was looking around and thinking, "How has this place not just collapsed?" And I wasn't thinking about the financials. It was just shocking to me how crude and cheap the place was. Decades later, when I heard that they had to shut everything down during thunderstorms, I thought, "Sounds about right."
All that having been said, kudos for lasting this long! A studio like nothing I'd seen. An on-air product like nothing I ever thought possible. A website that never stopped looking like America Online. And a studio that somehow didn't implode. And it all remained until 2026. If I didn't like bourbon so much, I'd be "pouring one out" right now.
All that having been said, kudos for lasting this long! A studio like nothing I'd seen. An on-air product like nothing I ever thought possible. A website that never stopped looking like America Online. And a studio that somehow didn't implode. And it all remained until 2026. If I didn't like bourbon so much, I'd be "pouring one out" right now.
The new owner is known to running Spanish stations.
TheVoice also runs some English language formats. My best guess is that the Oldies format on WVLT is adjusted (no more nightly paid programming) and WMIZ joins TheVoice's existing “Maxima” network of Spanish CHR stations.
Last night I spoke with someone with knowledge and I’ve been told inexplicably that WVLT has NOT been sold and this is all rumor and speculation. What is true is that the owner of The Voice Network toured the facility last year but no money was ever exchanged and no one from WVLT has heard from him since.
For all I know this could be misinformation but at this point WVLT management is denying that the station has been sold.
For all I know this could be misinformation but at this point WVLT management is denying that the station has been sold.
You mean that Voice Radio Network Acquires WVLT & WMIZ
is wrong? @lanceventa's information is, from what I've seen, very reliable. So, if you have any documented information saying that the two stations *were not* sold, please email it to him.
I agree that his information has always been reliable. I’ve followed him for years. I’m just saying that WVLT management is denying it.
Of course theyre going to deny it locally, they dont want advertisers to flee. An application has been filed with the FCC to sell the stations
I was tuned in a few days ago and one of the show hosts said on air that yes the station was being sold. He even said these things don't happen overnight and could be completed by maybe August. Now...keep in mind I believe this was a piped in show made to sound local. It was in the evening but I can't recall who it was. I DO know it wasn't an actual WVLT station employee. No way would they announce it like that over the air.
And that’s what makes this whole thing fascinating. I’ve been listening all week and I haven’t heard anybody say anything about it during the day. If you heard this information in the evening then it was one of the brokered hosts as you mentioned.
I’m not an expert on this sort of thing but I went on the FCC website and couldn’t find any application for the sale. That, and as I posted previously VLT is denying it according to someone I know who’s affiliated with the place. Aren’t these things public record? Maybe I missed it or maybe it hasn’t been posted yet.
It’s not fascinating…it’s in the FCC database. Either you missed it, or don’t know where to look. Your source is apparently misinformed.
Apparently so!
How are people not used to the "new owners lying about their intentions" thing by now? It happens all the time (and, unfortunately, the reasoning makes complete--if not somewhat cruel--sense).
Example I can attest to: 47,000 years ago, when Beasley agreed to sell WBSS-FM to Press, someone from Press told everyone (including the employees of WBSS-FM) that they didn't intend to change the format. It was obvious that they bought the station only because they wanted to extend the signal of New Jersey 101.5 southward. And of course, that's exactly what happened. (I think it was literally midnight on the closing date that they killed Boss 97.) Ironically, management never quite figured out how to make South Jersey care about New Jersey 101.5, and after 13 or 14 years of stops and starts, they finally gave up.
Point is: these mofos lie right to the public and directly into the faces of the employees they are about to fire because if they didn't, they'd have to deal with how uncomfortable it is to be capitalists. 😂
60-90 days from filing to fcc approval. then closing anywhere between a few days and a few weeks usually.
having just been through this, approval for our stations was 70 days and closing was the next day.
Is the station format really all oldies though? At least twice a week during the weekday morning show all I hear is classic rock. Perhaps I'm not tuned in long enough. I guess it's considered oldies?