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Crummy AM Brokered Radio Update

S

smedge2006

More brokering on 820: The "Malcolm Out Loud" show starts Monday thru Friday 4 to 6 p.m. It was on 1470 from noon to 2 p.m. but apparently no listeners. 820 is already brokering out half-hours on weekdays for a gold show. A year ago I thought WWBA would be on a good footing by now with the frequency move and PPM catching all their phantom listeners. Turns out there aren't any and WWBA is what it is. Genesis still doesn't know how to program talk and it certainly doesn't know how to differentiate its product from 970 or give that large bloc of listeners any reason to change stations. WWBA appears to be devolving back into its roots in time-brokered radio -- basically going back to what it was ten years ago in the era of the Genesis Waking Crew and Frank Foster Presents the Frank Foster Show Starring Frank Foster.

Malcolm Out Loud appears to be just another middle-aged guy who offers a mix of business-friendly positive thinking and the same old right-wing bla-bla that dominates AM radio. He'll be on till the money runs out. With 860 now brokering out an hour of Medved's show every day, it seems the second-tier AM's are retreating back into what they know, after failing miserably at taking a bite out of 970. But perhaps they will end up taking a bite out of unabashedly brokered stations like 1340 and 1250. Brokered hosts like to think they're talented, even though most aren't, and one way to feed that fantasy is to land on a "real" station.
 
Look at the ratings all over the country for AM.... in most of the top 50-60 markets it's the same story. One heritage AM with a big signal, usually carrying Rush and the other conservatives, and a sports station or two, and not much else gets any ratings. The economy isn't all that friendly now to spot sales for stations WITH ratings, so brokered junk is the only cash flow available to 80-90% of the AM dial.

Cue REM, "It's the end of the world as we know it...".... everybody sing with me now....
 
Look at the ratings all over the country for AM.... in most of the top 50-60 markets it's the same story. One heritage AM with a big signal, usually carrying Rush and the other conservatives, and a sports station or two, and not much else gets any ratings. The economy isn't all that friendly now to spot sales for stations WITH ratings, so brokered junk is the only cash flow available to 80-90% of the AM dial.
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Yes, but not completely the same story... Portland supports several decent talkers, as does Seattle. Miami didn't fall completely into the Rush Limbaugh - syndication orbit until Bud Paxson canned Neil Rogers and cratered WIOD in the late 90's. With the emergence of Bill O' Reilly and Sean Hannity around 2002, there was enough syndicated product to sustain a second station with more than fractional ratings. And with a breakout local host, WWBA could have built on what it gained with the Boortz-BOR-Hannity axis from 2002-06. Instead, it got the half-arsed effort of a Mark Larsen who seemingly decided on his own that his prime days were over, the Barney-the-dinosaur-infomercial-style of Brian Fasulo, and the diamond-in-the-rough-that-never-got-polished Dan York.

Listening to Malcolm's "debut" on 820, he proclaims that his show "isn't the same old right wing (stuff)." Despite pretty much being the same old right wing stuff (with a little chamber-of-commerce rat-a-tat) for the past two months on 1470. Is this part of the memo that they give all the would-be local hosts on 820 on their first day to say? Is he Malcolm in the Middle now? Or is it muddle?
 
smedge2006 said:
With the emergence of Bill O' Reilly and Sean Hannity around 2002, there was enough syndicated product to sustain a second station with more than fractional ratings. And with a breakout local host, WWBA could have built on what it gained with the Boortz-BOR-Hannity axis from 2002-06. Instead, it got the half-arsed effort of a Mark Larsen who seemingly decided on his own that his prime days were over, the Barney-the-dinosaur-infomercial-style of Brian Fasulo, and the diamond-in-the-rough-that-never-got-polished Dan York.
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WWBA has jumped the shark. I don't really care what they are running now, and I don't think anyone else does either. I grew up listening to Larsen, so I will never criticize him, I love his shtick... but I haven't turned WWBA on since they got rid of Dan York, as much as the CC trolls want to slam it, his show was the best thing going locally, and it sounded damn good. The only thing propping WWBA up right now is Savage, and he almost comes in better on WLSS... :)
 
OK, since I use my real name here perhaps I should be a bit diplomatic about what I am about to say. I listened to Mr. Malcolm yesterday and I will report to you (like anyone should care what I think) that his show is about as exciting as a three day old fart.

Perhaps I should logon with a phony name so I can tell you what I really think.
 
MichaelCrose said:
OK, since I use my real name here perhaps I should be a bit diplomatic about what I am about to say. I listened to Mr. Malcolm yesterday and I will report to you (like anyone should care what I think) that his show is about as exciting as a three day old fart.

Perhaps I should logon with a phony name so I can tell you what I really think.
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No worries Michael, I've been posting rude and obnoxious comments under my real name here for 8+ years now, I just can't seem to get myself fired! So, say it loud an proud. Mr. Malcolm's show sucks out loud. Between the lousy production, and the host who can't seem to find his indoor voice, it's plain to see that WWBA has found yet another winner.
 
Don't forget the southern end of Tampa Bay... 1490 WWPR that 900 watt flamethrower, er rather match...is still available by the hour....

I hear lots of opening too...
 
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