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Crutch sentences during breaks

Cobra14 said:
Humor, local topics and an actual personality. (What a concept) Not just opening the mic with nothing to say other than what I posted up above. That stuff gets repetitive and robotic sounding after hearing it constantly. And if you’re going to direct people to a website every break, make sure it has pertinent content on it. Not a bunch of cookie cutter crap that’s on every other (insert corporate company here) website or useless click bait. When someone hears go to the website and they do and it hasn’t been updated recently or has too many pop up ads or subjects that aren’t in line with the station format, it gets disregarded. Most of the websites for corporate stations are identical from station to station. That sucks and shows a lack of creativity and effort.

Instead of an air talent relating to the listener they crack the mic and tell them to watch a festival on TV. That requires little to no creative effort. It’s okay sometimes but the listener doesn’t need to be beat over the head with it every other break and during the commercials. Also, why promote Taylor Swift on a rock station?

The air talent gets a forwarded print out of what to say on the air that comes from a corporate VP of programming source. How many times per hour it’s to be repeated and which ones when. The local PD schedules music so the PPM games work best and sometimes does an air shift. Many of them have been part of RIF because it can be handled by someone who oversees multiple markets. Regional VP of programming, Vice President of programming etc.

I wouldn’t download an app for a BBQ or radio group if you paid me, I don’t need anymore crap on my device. Tracking etc.
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Despite being an average at best jock most days and using crutch phrases, im still very popular and well liked by most listeners.

why?

I talk like they do, about the things in the community, in life and on tv/in the entertainment world,

id say 1/4 to 1/3rd of my shows across a week are random thoughts i share about food or music...... or somethign else in the world, but its almost always something else at least a few other people can relate to.

Seems to work well for me

I sound like i belong wherever i am.

People are looking for an answer/solution to what makes a good or bad jock... and thats sometimes hard to define.

Because by a fair amount peoples standards here, in this thread and others, id suck.. and not be good or liked anywhere
 
Don't forget "Listen for your chance to win _____ tickets in the next hour!"
 
crainbebo said:
Don't forget "Listen for your chance to win _____ tickets in the next hour!"
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No, not a crutch.. i use that all the time on Hits 106.. "coming up in less than 10 minutes " or "coming up later in the show I'm gonna tell you how you can win...."

You grab their attention ... theyll hear .. win... tickets... and then stay tuned for details.

considering people call us in the spring before our 106 days of summer contest or our football pick em winners game in fall or santas bag of cash contest in december.. to find out when these contests are going to happen... we're doing something right.
 
By vitrtue of what a few posters here have said, this break linked belowwould be a crutch phrase/break.. but hardly.. its called forward momentum/forward programming

Hits106KLMI_340pm52223.mp3

drive.google.com drive.google.com

Thats voicetracked BTW and sure doesnt sound like it
 
I would open up a bunch of tabs on the studio computer, and find all sorts of random weird news to talk about. The stations I worked for didn't have a ton of mandatory content that needed to be read each hour, so that gave me some artistic liberty.

As for the content that I DID need to talk about, I took the basic ideas of the topic and said what I wanted to say about it. I think the expectation was that the air talent would just read it as written over the air, but I want to make it more exciting.

There was also a format for on-air contests. I didn't really stick to that either. I liked to mess around with the caller a bit, hear about what they're up to, and get them to engage a bit more.
 
fordranger797 said:
I would open up a bunch of tabs on the studio computer, and find all sorts of random weird news to talk about. The stations I worked for didn't have a ton of mandatory content that needed to be read each hour, so that gave me some artistic liberty.

As for the content that I DID need to talk about, I took the basic ideas of the topic and said what I wanted to say about it. I think the expectation was that the air talent would just read it as written over the air, but I want to make it more exciting.

There was also a format for on-air contests. I didn't really stick to that either. I liked to mess around with the caller a bit, hear about what they're up to, and get them to engage a bit more.
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I've never worked for stations that really dictated WHAT i say.

Like, we'd have stuff they needed/wanted us to talk about.. but it was generally up to us as to how and when.

"Make it your own, within the confines of community standards and FCC rules" is a phrase or something close to it, said to me by more than one GM/PD
 
SomeRadioGuy said:
I've never worked for stations that really dictated WHAT i say.

Like, we'd have stuff they needed/wanted us to talk about.. but it was generally up to us as to how and when.

"Make it your own, within the confines of community standards and FCC rules" is a phrase or something close to it, said to me by more than one GM/PD
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I wouldn't say that the station I worked for dictated what I said. There was a lot of trust between myself and the folks that I worked for. I just happened to observe that I tended to shake things up more than other hosts because I liked to be a little different. I believe that every personality needs some artistic freedom.
 
fordranger797 said:
I wouldn't say that the station I worked for dictated what I said. There was a lot of trust between myself and the folks that I worked for. I just happened to observe that I tended to shake things up more than other hosts because I liked to be a little different. I believe that every personality needs some artistic freedom.
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I tend to be a bit more relaxed and random then most, but listeners and station management seem ok with that
 
Then there's the PD who imagines the station in their head...issues directives to "talk about {the promotion} 4x/hour" -- then during a/chek review says "you talk about {the promotion} too much"
 
DavidEduardo said:
That's interesting... why do you not want to be in a bigger market?
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LOL

You'd have to know Paul.... he loves small market radio and has to be in the smallest market in the USA at the moment for his FT gig, although he VT's in others.

He is doing radio in a place where there are no roads in or out, sometimes they can bring things up river by barge... about 3 weeks a year, and the rest comes in by airplane to a former US Air Force Base.

If you went to the ends of the earth, you'd still be a few hundred miles away from where he is.....

But he gets to give Polar Bear warnings to the local listeners.....
 
In Florida media folks warn when the start of Alligator mating season starts.... it is a predictable yearly news story.

But seriously Paul tells people when polar bears are near the town dump and to avoid the area
 
MRBIboredop said:
In Florida media folks warn when the start of Alligator mating season starts.... it is a predictable yearly news story.

But seriously Paul tells people when polar bears are near the town dump and to avoid the area
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actually, its moose.. i get calls and texts about that and do regularly announce locations of moose in mcgrath
 
SomeRadioGuy said:
actually, its moose.. i get calls and texts about that and do regularly announce locations of moose in mcgrath
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Northern-Exposure_Moose.jpg
 
Unfortunately it's not available online currently, but I recorded a couple different airchecks of Maverick on KEHK and really liked what he did, so much so that I followed him when he moved to KWXS. That station was a favorite listen of mine for about a year and a half. I wish I knew where he was now, as he appears to have left KWXS a few years ago. He was one of my favorite personalities. If you're not going to take phone calls, he did well. I'm hoping to bring back my aircheck site soon, so I'll have to update this thread when those are posted. I think one of my biggest issues with radio today is there's no listener interaction anymore. If there is a text to win contest, all you hear is the keyword, you don't hear the winner tell everyone what they're going to do with the $1,000 they just won, or there's very little other conversation. Why has nobody in this country picked up the social FM format that Padison likes on their Hot ACs in Canada? The other issue I have with particularly current based formats is that so much of the content is Hollywood gossip focused. Why do we need at least two if not three syndicated shows, plus whatever the local station wants to do whose main topic is what's going on in Hollywood?
 
TheBigA said:
Northern-Exposure_Moose.jpg
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Yup, when i had the mayor working for me as an announcer and a regular volunteer was an emt/pilot/mechanic/substitute teacher and newly licensed ham operator, i used to say KSKO is the closest real life example to northern exposure youll ever find.
 
SomeRadioGuy said:
Yup, when i had the mayor working for me as an announcer and a regular volunteer was an emt/pilot/mechanic/substitute teacher and newly licensed ham operator, i used to say KSKO is the closest real life example to northern exposure youll ever find.
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One of my favorite all time TV shows. Totally in love with Janine Turner.
 
MRBIboredop said:
LOL

You'd have to know Paul.... he loves small market radio and has to be in the smallest market in the USA at the moment for his FT gig, although he VT's in others.

He is doing radio in a place where there are no roads in or out, sometimes they can bring things up river by barge... about 3 weeks a year, and the rest comes in by airplane to a former US Air Force Base.

If you went to the ends of the earth, you'd still be a few hundred miles away from where he is.....

But he gets to give Polar Bear warnings to the local listeners.....
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Well, it’s safe to say that you’re not going to get that level of attention from a Total Traffic contract.
 
MRBIboredop said:
You'd have to know Paul.... he loves small market radio and has to be in the smallest market in the USA at the moment for his FT gig, although he VT's in others.
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I tried to adapt to living in a market of less than 100,000 some years ago. Even if just a part-time home, I just found it too different for me and left in just a few years. I can see someone who truly likes that and would hate a bigger city.
 
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