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Cruz/Cantwell Legislation on College Sports/Pooling Media Rights


"....option to pool media rights among all conferences"

Any network sports professionals here? What does that even mean? I think I get what it means/intends from a God's eye view, but who has the "option," the conferences or the entities who own team/league broadcast rights?

My guess is all conferences would love to have their games shown in geographical areas outside their footprint. That would mean more exposure, beneficial in both recruiting and rousting far flung alumi for donations. Networks and advertisers who've spent years cultivating associations/tie-ins regionally are bound to be less enthusiastic. Zaxby ads shown in MWC country where there are no Zaxbys?

Doesn't this exist to some degree already? I know on any given Saturday, I see B10 games on multiple networks, even their least desirable games like Ball St @ Purdue are on BTN.
 
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What does that even mean? I think I get what it means/intends from a God's eye view, but who has the "option," the conferences or the entities who own team/league broadcast rights?

The fact of the matter is that broadcast rights to the SEC and Big 10 have devalued all the other conferences. Who would control it? It sounds to me like both sides would have a say.

Here is more detail:



My take on this is: Who owns the big sports colleges? The states. This is another case of the federal government interfering in state matters. That used to be something conservatives didn't like. Now that's changed.
 
The fact of the matter is that broadcast rights to the SEC and Big 10 have devalued all the other conferences. Who would control it? It sounds to me like both sides would have a say.

Here is more detail:



My take on this is: Who owns the big sports colleges? The states. This is another case of the federal government interfering in state matters. That used to be something conservatives didn't like. Now that's changed.
The big schools own the state.
 


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