How timely that Comcast Sportsnet Houston will hit the air as the Rockets start their new season with their latest acquisition, Jeremy Lin:
Sports Business 101 dictates the best way to launch a new channel or a new stadium is to sign a marquee player, and Lin’s signing coincides with the Rockets’ efforts to sign sponsors and radio affiliates to join their new flagship... and as CSN Houston lobbies cable systems for carriage.http://blog.chron.com/ultimaterockets/2012/07/rockets-signing-of-lin-bodes-well-for-their-new-tv-radio-homes/
Sports Business 101 dictates the best way to launch a new channel or a new stadium is to sign a marquee player, and Lin’s signing coincides with the Rockets’ efforts to sign sponsors and radio affiliates to join their new flagship... and as CSN Houston lobbies cable systems for carriage.http://blog.chron.com/ultimaterockets/2012/07/rockets-signing-of-lin-bodes-well-for-their-new-tv-radio-homes/