Anybody got those digits for my homeboy?
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Cume Numbers 12+??
- Thread starter Sniffthamic
- Start date
12+ Cume estimates
WJMH-FM
2044
WKZL-FM
2021
WTQR-FM
1713
WPAW-FM
1598
WQMG-FM
1514
WKRR-FM
1403
WSMW-FM
1353
WMAG-FM
1308
WVBZ-FM
1023
WZTK-FM
909
WMKS-FM
854
WTHZ-FM
844
WSJS-AM
656
WJMH-FM
2044
WKZL-FM
2021
WTQR-FM
1713
WPAW-FM
1598
WQMG-FM
1514
WKRR-FM
1403
WSMW-FM
1353
WMAG-FM
1308
WVBZ-FM
1023
WZTK-FM
909
WMKS-FM
854
WTHZ-FM
844
WSJS-AM
656
M
MaskMan
Guest
Could you go just a little deeper? What about WGBT and maybe WIST?
Looking at these, I think there's little doubt that WTQR can mount a comeback if they do it right. The fact that they've held on to that much cume curing PAW's attack speaks volumes!
Looking at these, I think there's little doubt that WTQR can mount a comeback if they do it right. The fact that they've held on to that much cume curing PAW's attack speaks volumes!
A
abcgirl
Guest
The fact that they held onto that much cume ? If they had played their cards right and smart, WPAW would not have what they have so soon into the market. What is amazing is that they have that much left.
A
abcgirl
Guest
P.S. Not many advertisers by 12 + BTW ;D
A
abcgirl
Guest
Yes Atticus I know how to spell buy, missed a key, have a great night!
While advertisers don't buy 12+ and pay very little attention to cume numbers, the 12+ cume does give one some insight into the potential health of a radio station.
Without strong cume numbers, a station has to spend way more money in promotion and marketing to attract new listeners.
With a strong cume, the fix is easier and less expensive. It become about time spent listening!
Now, someone look at shared cume between PAW and TQR.
Without strong cume numbers, a station has to spend way more money in promotion and marketing to attract new listeners.
With a strong cume, the fix is easier and less expensive. It become about time spent listening!
Now, someone look at shared cume between PAW and TQR.
L
lagarto1958
Guest
Atticus said:
WIST-FM 617
WGBT-FM 533
TQR's 12+ cume is down 23% since 93.1 started playing country music.
Looking at 12+ the stations share about 35% of their audience. Roughly 65% is un duplicated. Tqr has 111,600 unduplicated 12+ cume and WPAW has 100,100 unduplicated 12+cume.
Where it is really interesting is to look at demos and dayparts.
WTQR Cume 12+ is 171,300
WPAW Cume 12+ is 159,800
Looking at 12+ the stations share about 35% of their audience. Roughly 65% is un duplicated. Tqr has 111,600 unduplicated 12+ cume and WPAW has 100,100 unduplicated 12+cume.
Where it is really interesting is to look at demos and dayparts.
WTQR Cume 12+ is 171,300
WPAW Cume 12+ is 159,800
M
MaskMan
Guest
Thanks Lagarto.
WTQR's cume is healthy enough. Now CC just needs to put some muscle behind it. They can save it if they MOVE! I'll be anxious to see if they have a presence in the CMA Awards show. That would be the ideal time to launch an attack.
WTQR's cume is healthy enough. Now CC just needs to put some muscle behind it. They can save it if they MOVE! I'll be anxious to see if they have a presence in the CMA Awards show. That would be the ideal time to launch an attack.
R
radiochickgso
Guest
Atticus said:
Well I'm watching the CMAs and I just saw the Wolf commercial and sponsorship of the program.
M
MaskMan
Guest
CC probably feels they can kill the big bad Wolf by sounding better. I think they missed a big opportunity. Oh, well, won't be the first or last time.
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