> > ....the Colin Cowherd Show.
> >
> > Local talk show host Marshall Baldwin's "Florida
> > Radioactive" 10 am to noon
> > weekday conservatalk show has been taken off the air ro
> make
> > way for "The Herd."
> >
> > 1410 will now become 24-hour sports, using the moniker
> 1410
> > The Fan. Baldwin's show was previously the only non-sports
>
> > related show there anyway.
> >
> >
www.floridaradioactive.com
> >
> Was this a brokered show?
I'm not sure what the actual business model was..maybe he just was supposed to sell enough advertising to pay for the time..
1410 didn't make a blip in the latest ratings.
>
> There never was that much local content in Tallahassee talk
> radio.
>
> The only station that really tried was WTNT-AM 1270 in the
> early 80's, which had a local show in the mornings, hosted I
> think by the late Lee Bowen.
1270, now legally WNLS but using the "WFLA" CC-brand, is the only AM station to
pull any kind of audience. Preston Scott now does a local show from 6-9 am.
After that, it's Beck, Rush, local sports talker Jeff Cameron..goes back to Hendrie and CTC overnights.
>
> WTAL during its "reign" as a talk station had (I think) one
> local sports show. The rest was Sun Radio Network except for
> Rush Limbaugh.
WTAL, the first station I ever worked for (before talk radio ever was a buzzword in the business)is still listed as News/Talk in the ratings lists but this is not accurate. They air "Rejoice" gospel network from 6 pm to 9 am, brokered preacxhers from 9 to 2, then O'Reilly and Hannity in the afternoons.
In all seriousness, my nighttime AC-ish music show I had on this station, with 250 watts, to boot, pulled better ratings than WTAL EVER pulled as a talk station.
>
> Tallahassee AM signals simply stink. They don't penetrate
> buildings and fade out just outside the perimeter.
>
> I'm surprised someone hasn't tried this, as it was done with
> a station in Pensacola/Atmore AL: Buy 730, move the
> transmitter to Tallahassee, two towers with 50 kW. (They
> have a CP for 25.) It'll cover Thomasville with the day
> pattern, and with a class D, you don't have to cover
> Thomasville at night. You don't need 250 watts (minimum
> class B) to cover Tally inside the perimeter after dark for
> whomever might be listening then. You'll have a de-facto
> Tallahassee station. What about that app for 880 with 5 kW?
Don't know all the details, but the late John Pembroke, a personal friend of mine and a fine African-American broadcaster, owned the station and tried to get it moved. They allowed him to move it to Beachton, just over the state line, but no closer. Pembroke passed away a couple of years ago, and the owner now, Marion Williams, seems content with mostly brokered preachers and gospel music. (Whole 'nother story, I attempted to buy this station about 10 years ago but was out-bid. It had been silent for some time at that point. Wasn't to be..)
880's app was made by Advance Acquisition. I know nothing about them, nor do I think their CP has been granted. I think it might be part of Catholic Relevant Radio. I see NO NEED at all for another format like this. Tallahassee's AM band is really a waste. As an industry market veteran it makes me sick. Approximately
95.3% of the audience has given up listening to AM radio in this market.
>
>
> Another point: Despite GOP dominance of elected office, the
> lower-level bureaucrats and the FSU/FAMU crowd are mostly
> liberals. Therefore, not a very large (though maybe very
> influential) audience for Florida Radioactive.
> Air America, anyone?
>
<P ID="signature">______________
Proudly remembering the days of the hometown "country giant" radio stations now at
http://www.live365.com/stations/alanmccall</P>
