Z
Zeb Norris
Guest
Will said:Maybe we shouldn't have music radio anymore. Perhaps everybody should have a talk show. No ASCAP fees, and you can get away with 15-18 minutes of commercials each hour.
I believe that was the impetus when CBS killed a bunch of Rock stations in favor of "Free FM".
Which didn't work.
For the most part, the ratings were terrible. For those shows that did have ratings, the cost of talent was waayyyyy more than the BMI & ASCAP fees plus DJ talent.
Now, with PPM coming, Rock is looking good again.