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Cumulus and KIX 106

B

briancraig

Jerry Del Colliano says in his radio column that by the end of the year all Cumulus country stations will be called Nash FM. I have no idea how accurate Jerry is in these type of predictions.

But someone please tell me the powers that be at Cumulus would not be stupid enough to change the 30 year successful heritage of KIX 106 to a different name just to implement some stupid sounding national brand?
 
briancraig said:
Jerry Del Colliano says in his radio column that by the end of the year all Cumulus country stations will be called Nash FM. I have no idea how accurate Jerry is in these type of predictions.

But someone please tell me the powers that be at Cumulus would not be stupid enough to change the 30 year successful heritage of KIX 106 to a different name just to implement some stupid sounding national brand?
Click to expand...


They are, and here’s why:

Because sooner than anyone thinks, there will a single on-air staff for each format. Calling all stations by the same moniker will help with the live breaks. Market specific information will be inserted locally, along with traffic and weather. A very scaled down production department (one guy) will produce locally sold spots and insert them into the program. That will only stay local so the client can visit the “stations” and voice their own stuff.

That’s my prediction. The technology has certainly been around since Transtar /Unistar way back when.
 
This doesn't surprise me at all. I listen to so little music these days on terrestrial radio. I getting to the point that I don't care about stuff like this.
 
briancraig said:
Jerry Del Colliano says in his radio column that by the end of the year all Cumulus country stations will be called Nash FM. I have no idea how accurate Jerry is in these type of predictions.
Click to expand...

Sometimes he's right, but he's wrong sometimes, too. Before he sold "Inside Radio," I heard people on these boards calling it "The National Enquirer of radio."

But someone please tell me the powers that be at Cumulus would not be stupid enough to change the 30 year successful heritage of KIX 106 to a different name just to implement some stupid sounding national brand?
Click to expand...

Cumulus has said it will be incorporating the "Nash" branding into all of its country stations but not all of them would be full-blown "Nash FM." I also don't see how Cumulus can make every country station it owns "Nash FM" when it owns multiple country stations in a few markets, like Dallas and Nashville.

I will, however, agree with the other posters that Cumulus isn't the smartest company.
 
This one strikes a personal note with me as I was there from the very start of KIX. The name, the logo, the staff, the TV spots, the billboards, the incredible marketing campaigns, all resulting in the terrific and highly successful launch of KIX 106 back in May of 1983. The Kickin' Chicken Rolls Royce giveaway! Wow what an initiative, creating and building one of the most memorable brands in Memphis radio history. But no it probably won't survive.....Nash 106 doesn't have quite the magical feel we imagined and then created thirty years ago.....but that's progress.....too bad...
Craig Scott
 
We Milk Cows-FM, 99.7? It used to be unthinkable.
 
I noticed in Atlanta, Cumulus' "Kicks 101.5" is now "Powered by Nash" in the ID, but no other real change. That makes a bit more sense than dumping a heritage brand, for either "kicks", for the "NASH" brand.
 
I heard the same ("Powered by Nash") on WSM-FM a couple of weekends back.
 
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