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Cumulus CHR's are the worst I've ever heard

It's normal for a station to "lose" while in the first 6 months or year of trying to go up such an established outlet. I think, regardless of excuses made, being able to beat a station that's well-established in THREE MONTHS after launch for two consecutive books is an accomplishment in and of itself, no matter the circumstances. And, like it or not, they remain dangerously close for Q100.

Power is not as rhythmic leaning as 96.1 The Beat was while they were Rhythmic CHR. I personally hated the rhythmic CHR format, not sad to see it falling on hard times.
 
carolinaradio said:
It's normal for a station to "lose" while in the first 6 months or year of trying to go up such an established outlet. I think, regardless of excuses made, being able to beat a station that's well-established in THREE MONTHS after launch for two consecutive books is an accomplishment in and of itself, no matter the circumstances. And, like it or not, they remain dangerously close for Q100.
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I really don't think Cumulus is concerned...

Look at Q100's share this month, compared to six months, or a year ago - it's pretty much stayed the same - meaning most of Power's new listeners haven't come from Q100, and it makes sense that they haven't - rather, they've come from Wild, and/or simply started listening to the station from scratch (whereas there was no rhythmic-pop station for them to listen to before) - not many people are going to switch from a Hot AC-leaning station to a rhythmic-leaning station just because the presentation is more exciting

If you notice, there was no drop in Q100's ratings when Power started to build - the only drop came over the Holidays, as B98.5 went up, and then rose back up again exactly when the holidays ended, the exact same pattern that has happened every single year since I have personally followed Arbitron
 
I really don't think Cumulus cares much about ratings as long as their stations are bringing in money. Cash is all Cumulus really cares about. Cumulus stations can perform horribly and they won't as much as make a tweak to them.
 
bchristi said:
I really don't think Cumulus cares much about ratings as long as their stations are bringing in money. Cash is all Cumulus really cares about. Cumulus stations can perform horribly and they won't as much as make a tweak to them.
Click to expand...

This statement is the most accurate comment made on this thread. There are many specific examples of this throughout the country.
 
The Outsider said:
bchristi said:
I really don't think Cumulus cares much about ratings as long as their stations are bringing in money. Cash is all Cumulus really cares about. Cumulus stations can perform horribly and they won't as much as make a tweak to them.
Click to expand...

This statement is the most accurate comment made on this thread. There are many specific examples of this throughout the country.
Click to expand...

I see one specific example of a Cumulus CHR performing "horribly" - KLIF/Dallas, and I'm not sure how that's much different from CBS keeping WNOW/New York, or Clear Channel keeping some of its low-rated Kiss stations
 
atlantaboy said:
The Outsider said:
bchristi said:
I really don't think Cumulus cares much about ratings as long as their stations are bringing in money. Cash is all Cumulus really cares about. Cumulus stations can perform horribly and they won't as much as make a tweak to them.
Click to expand...

This statement is the most accurate comment made on this thread. There are many specific examples of this throughout the country.
Click to expand...

I see one specific example of a Cumulus CHR performing "horribly" - KLIF/Dallas, and I'm not sure how that's much different from CBS keeping WNOW/New York, or Clear Channel keeping some of its low-rated Kiss stations
Click to expand...

I am not talking about CHRs specifically, I mean multiple formats. There is a heritage Rock station in my market that has underachieved in the ratings for years, but they still bill high so the format remains.
 
If you don't like it, buy music. Many of us, myself included do. And I spend a fair amount of time hunting media never on CD or never in good versions.
 
atlantaboy said:
The Outsider said:
bchristi said:
I really don't think Cumulus cares much about ratings as long as their stations are bringing in money. Cash is all Cumulus really cares about. Cumulus stations can perform horribly and they won't as much as make a tweak to them.
Click to expand...

This statement is the most accurate comment made on this thread. There are many specific examples of this throughout the country.
Click to expand...

I see one specific example of a Cumulus CHR performing "horribly" - KLIF/Dallas, and I'm not sure how that's much different from CBS keeping WNOW/New York, or Clear Channel keeping some of its low-rated Kiss stations
Click to expand...
WNFN/Nashville. It may have gotten moved to the Volt trust, but it's still operated by the Cloud.
I expect WWWM/Toledo to join those ranks soon. It somehow found a way to drop in ratings from the poorly-executed Hot AC format, even with a well-performing morning show. I can only imagine where it will end up in the next book or two since the morning show host got canned.
Other than that, Cumulus CHRs perform well in the books(at least in the ones I've seen).

Oh, and Power FINALLY added "It's Time" with 25 spins this week. Guess it's better late than never, right?
 
What about 99.5 The Vibe in Birmingham?

Many of them may perform well because they have no competition, but that is true for any format run by any major operator if they have the format to themselves.

Power also has "Some Nights", "Ho Hey", etc. in their rotation as recurrent, if that means anything...
 
With Cumulus, CHR is not the only thing they are butchering either. They are destroying great heritage stations who had better programming, case in point. WIVK-FM, a country legend since 1966. And until recent books, with rare exception #1, if they had sense, WIVK would be heavily involved with Cumulus country programming matters. This worst programming to the bottom of the gutter is on all things Cumulus. aka, Cume-U-Less.
 
carolinaradio said:
Many of them may perform well because they have no competition
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And many of them are performing well with competition - scan the ratings...the only low rated CHR they operate is KLIF (although there are a couple markets where they don't subscribe)

I just don't think people care about hearing new music quickly as much as people in the business, and on this board do - WPRO/Providence, WJBQ/Portland, KLAL/Little Rock etc. all went from Citadel to Cumulus (with huge music changes), yet without losing any points in the ratings - if people want to hear new music immediately, all they have to do is buy their favorite new song from the ITunes store
 
atlantaboy said:
carolinaradio said:
Many of them may perform well because they have no competition
Click to expand...

And many of them are performing well with competition - scan the ratings...the only low rated CHR they operate is KLIF (although there are a couple markets where they don't subscribe)

I just don't think people care about hearing new music quickly as much as people in the business, and on this board do - WPRO/Providence, WJBQ/Portland, KLAL/Little Rock etc. all went from Citadel to Cumulus (with huge music changes), yet without losing any points in the ratings - if people want to hear new music immediately, all they have to do is buy their favorite new song from the ITunes store
Click to expand...

I don't know the Providence and Portland market, but KLAL has no competition.  Where are their listeners going to go?  KLAL isn't really a heritage station as it has only been around less than ten years.  If a real CHR comes to Little Rock, KLAL's ratings will tank.  Little Rock is in a similar situation that Huntsville was until very recently.  KLAL was a great CHR under Citadel but it is pretty much a Hot AC under Cumulus.

And I STRONGLY disagree with you that people don't want to hear new music until its in the top 10 and that people would rather hear burned out rhythmic songs from 2007. Did Jan Jeffries tell you to post that?
 
bchristi said:
atlantaboy said:
carolinaradio said:
Many of them may perform well because they have no competition
Click to expand...

And many of them are performing well with competition - scan the ratings...the only low rated CHR they operate is KLIF (although there are a couple markets where they don't subscribe)

I just don't think people care about hearing new music quickly as much as people in the business, and on this board do - WPRO/Providence, WJBQ/Portland, KLAL/Little Rock etc. all went from Citadel to Cumulus (with huge music changes), yet without losing any points in the ratings - if people want to hear new music immediately, all they have to do is buy their favorite new song from the ITunes store
Click to expand...

I don't know the Providence and Portland market, but KLAL has no competition. Where are their listeners going to go? KLAL isn't really a heritage station as it has only been around less than ten years. If a real CHR comes to Little Rock, KLAL's ratings will tank. Little Rock is in a similar situation that Huntsville was until very recently. KLAL was a great CHR under Citadel but it is pretty much a Hot AC under Cumulus.

And I STRONGLY disagree with you that people don't want to hear new music until its in the top 10 and that people would rather hear burned out rhythmic songs from 2007. Did Jan Jeffries tell you to post that?
Click to expand...

There's absolutely no evidence that people don't want to hear "burnt out rhythmic songs from 2007" - and, again, if people in Providence, Portland, and Little Rock strongly disliked these songs, many would stop listening to the radio, and plug in their MP3 player

You and other posters keep claiming that the fresher the new music on the station, the higher the ratings, and we have ABSOLUTELY NO EVIDENCE that that's true - and in many markets, we have evidence that the exact opposite is true - the only evidence you have is your own personal music taste
 
bchristi said:
If a real CHR comes to Little Rock, KLAL's ratings will tank.
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Funny - that's the exact same thing you, and other posters, said about Q100 - and guess what...

I'll let you complete the rest of that thought...
 
Cumulus is ruining Thrift Shop's run on CHR. Almost every single station not owned by Cumulus has it in power. The song is losing at least 1k spins on pop because of low support from Cumulus. It would have been at no1 now.
 
jason1589 said:
Cumulus is ruining Thrift Shop's run on CHR. Almost every single station not owned by Cumulus has it in power. The song is losing at least 1k spins on pop because of low support from Cumulus. It would have been at no1 now.
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Same thing happened to Ho Hey with CBS - it missed #1 by a few hundred spins because the CBS stations wouldn't take it out of medium rotation
 
atlantaboy said:
jason1589 said:
Cumulus is ruining Thrift Shop's run on CHR. Almost every single station not owned by Cumulus has it in power. The song is losing at least 1k spins on pop because of low support from Cumulus. It would have been at no1 now.
Click to expand...

Same thing happened to Ho Hey with CBS - it missed #1 by a few hundred spins because the CBS stations wouldn't take it out of medium rotation
Click to expand...
They didn't all have the exact same playlist though. The song actually was in power on some CBS stations like AMP in Detroit, Kiss Fm in Charlotte etc. Cumulus has it in low rotation on ALL stations.
 
This is why I keep saying Cumulus is not more rock or pop/rock friendly than CC....they are only rock friendly with certain acts in that category like MB20 and apparently Fall Out Boy. A ton of their golds are rhythmic. Cumulus doesn't seem any more rock friendly than CC IMO, and even some of the CBS CHRs...

I'm finding a lot of cool, cutting edge CHR stations on Live365. That's the place to go for true new stuff. Some very professional sounding webcasters out there.
 
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