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Cumulus & Citadel

Have any of you Cumulus or Citadel folks heard any more about this potential deal? There hasn't been much news on it lately
 
This may be a sign of things to come: (cut-and-pasted from elsewhere on the Radio-Info site)

VP Business Development Robert Minton to leave Citadel Media Friday

The VP of Business Development had been with Citadel since 2008 and held three positions at the network, starting as the director of business development, then VP of Marketing and VP of Business Development. Minton was on the company's senior management team that guided the network through the loss of legendary broadcaster Paul Harvey as well as the loss of the ABC Radio brand and its rebranding to Citadel Media. His last day at Citadel will be Friday, March 4.
 
Well it's a done deal. Just read it. Let the games begin!
 
txchipk said:
1700 will no doubt be sold to meet FCC market caps.

I would break the 820/96.7 simulcast. Since 1310 only provides decent Dallas coverage, I would make it be the 96.7 simulcast --- so make WBAP on 96.7/1310 and give KTCK a full signal on 820.
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820 is one of, IIRC, 5 clear-channel (not to be confused with Clear Channel) frequencies in the nation. Full-time blowtorches. And WBAP has a radio history and legacy stretching back almost to the very birth of radio. If anyone in the new combined Cumulus/Citadel company understands history at all, WBAP will not change.

I agree, though, that the 820/96.7 simulcast needs to be broken. If you're going to simulcast WBAP, do it on something like 93.3.

And if Citadel/Cumulus keeps KLIF, buy or swap the 570 frequency for the 1190 frequency, and put those calls back where they belong. Make it the "Mighty 1190" again, and program something that gives people a reason to listen to AM radio.

Or, ditch all the AM stations and focus on FM and satellite/internet radio, since that's where things seem to be headed anyway.
 
"Bring back Platinum"??

Really? Yeah, that format worked out well, didn't it? About as good as "Memories" worked.

Last time I checked, the goal of a station is to get ratings and revenue. "Memories" and "Platinum" never scored on either count.

And please, spare us the "bring back Smooth Jazz" arguments!
 
tommydavis said:
"Bring back Platinum"??

Really? Yeah, that format worked out well, didn't it? About as good as "Memories" worked.

Last time I checked, the goal of a station is to get ratings and revenue. "Memories" and "Platinum" never scored on either count.

And please, spare us the "bring back Smooth Jazz" arguments!
Click to expand...

Or keep the WBAP-FM call letters on here but change it back to classic country like when WBAP was a classic country station years ago.
 
99 5 and i93 to Stay the same
96.3 The Ticket
96.7 Country call letters KSCS

or i93 to i96 and 93.3 The Ticket

Either way the guess is Cumulus to use the 96.3 signal for a format other than Country that they could see more growth on. i93 is doing fairly well now -question in that format is if they think they have what it takes to take on Kiss.

The Ticket has always been a TSL Monster. If it were on 96.3 with a much better reach would it translate to higher cume listening just as much?
 
Lots of horribly (and laughably) wrong ideas being floated in these parts.
 
amisdead said:
Lots of horribly (and laughably) wrong ideas being floated in these parts.
Click to expand...

Agreed. There may not be any changes.
 
It does not seem logical to me to keep KSCS and KPLX both country, but this is the same company that put a country station on 96.7 right next to KSCS. ???

Why would the combined company keep a talk-formatted KLIF when they have a .9 format? I would move KTCK to 570, and then sell 1310.
 
I have a few ideas for the Cumulus/Citadel stations:

IDEA 1-A: Keep KLIF-FM i93.3 and KLIF-AM 570's formats as is and spin them off to a trust or its own company "KLIF Broadcast Division", because it wouldn't be logical to keep both news/talk stations KLIF-AM and WBAP-AM in the same roof. Keep 96.3 KSCS as is, rebrand it as "The Wolf" and change its HD2 to "Real Country" via Citadel Media. Relocate "The Texas Twister" (Texas Country) to KPLX 99.5 and change its HD2 channel to "24/7 Comedy Network". Sell KKLF 1700 to an independent broadcasting company and make it a community news/talk station, kinda like KHTS-AM in Los Angeles.

IDEA 1-B: Change WBAP-FM 96.7 back to the Oldies format as "True Oldies 96.7" and reinstate the HD signal. Add WBAP-AM simulcast to 96.7's HD2 channel.

IDEA 2: If Cumulus can handle the News/Talk station wars in the same roof, I'd say scratch the spinning off idea and add "The Ticket" to 93.3's HD3 channel. Keep 96.3 KSCS and its HD2 signal's formats as is. Sell KPLX 99.5 The Wolf to CBS Radio. Relocate "The Oasis" from KMVK 107.5 HD2 to KPLX 99.5 HD2 for better coverage. That would also mean selling KMVK "Mega 107.5" to a Spanish broadcasting company other than Univision (they already have a similar station - 107.9 La Kalle).

If y'all have any other ideas, spill 'em. It's gonna be a station shake-up either way.
 
texasstooge said:
I have a few ideas for the Cumulus/Citadel stations:

IDEA 1-A: Keep KLIF-FM i93.3 and KLIF-AM 570's formats as is and spin them off to a trust or its own company "KLIF Broadcast Division", because it wouldn't be logical to keep both news/talk stations KLIF-AM and WBAP-AM in the same roof. Keep 96.3 KSCS as is, rebrand it as "The Wolf" and change its HD2 to "Real Country" via Citadel Media. Relocate "The Texas Twister" (Texas Country) to KPLX 99.5 and change its HD2 channel to "24/7 Comedy Network". Sell KKLF 1700 to an independent broadcasting company and make it a community news/talk station, kinda like KHTS-AM in Los Angeles.

IDEA 1-B: Change WBAP-FM 96.7 back to the Oldies format as "True Oldies 96.7" and reinstate the HD signal. Add WBAP-AM simulcast to 96.7's HD2 channel.

IDEA 2: If Cumulus can handle the News/Talk station wars in the same roof, I'd say scratch the spinning off idea and add "The Ticket" to 93.3's HD3 channel. Keep 96.3 KSCS and its HD2 signal's formats as is. Sell KPLX 99.5 The Wolf to CBS Radio. Relocate "The Oasis" from KMVK 107.5 HD2 to KPLX 99.5 HD2 for better coverage. That would also mean selling KMVK "Mega 107.5" to a Spanish broadcasting company other than Univision (they already have a similar station - 107.9 La Kalle).

If y'all have any other ideas, spill 'em. It's gonna be a station shake-up either way.
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Keep The Wolf and change KSCS to a different format
 
I still have nightmares about Cumulus FM news-channel launch a few years ago in Beaumont/Port Arthur/Houston. I am concerned interested in seeing hearing what they do with their newly acquired strong news outlets.
 
AlanB said:
It does not seem logical to me to keep KSCS and KPLX both country, but this is the same company that put a country station on 96.7 right next to KSCS. ???
Click to expand...

It may not seem logical to you, but it makes an awful lot of sense from an owner's perspective.

Dallas-Fort Worth is, at least, a 2 country station market. And both KSCS and The Wolf bill well. Why blow up a successful station to gamble with the format wheel? Sure the remaining station would get a boost, but it wouldn't even come close to making up for the lost revenue from the blown up station. Any success from a new format would take time to realize and is far from guaranteed.

Also, if Cumulus blew up 96.3, Clear Channel or CBS would just pick up country on their most-underperforming or least-strategic station. Think 97.1 or 107.5. That's low hanging fruit.

What's most likely is that both KSCS and The Wolf stay country, but are tweaked to be as complimentary as possible on things like program clocks.

Having both country stations in what is likely the biggest country music market in the world is a great position to be in. Cumulus will own country radio in Dallas-Fort Worth.
 
texasstooge said:
I have a few ideas for the Cumulus/Citadel stations:

IDEA 1-A:
IDEA 1-B:
IDEA 2:
If y'all have any other ideas, spill 'em. It's gonna be a station shake-up either way.
Click to expand...
These are some of the most idiotic ideas I've ever read on here. And I've read plenty. Why idiotic? How dumb would it be to move one of the highest billing stations in the market (Wolf) from 99.5 to 96.3, and replace it with Texas Twister, a station that failed miserably? You don't mess with success, so why move the Wolf from 99.5?
Same with selling 99.5 to CBS, WHY would any company sell a signal like that?
I can't decide if this is a troll pulling our legs or someone who is really that clueless about radio.
 
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