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Cumulus & Citadel

little1 said:
I can't decide if this is a troll pulling our legs or someone who is really that clueless about radio.

I'm mostly certain it is the later.
 
little1 said:
texasstooge said:
I have a few ideas for the Cumulus/Citadel stations:

IDEA 1-A:
IDEA 1-B:
IDEA 2:
If y'all have any other ideas, spill 'em. It's gonna be a station shake-up either way.
These are some of the most idiotic ideas I've ever read on here. And I've read plenty. Why idiotic? How dumb would it be to move one of the highest billing stations in the market (Wolf) from 99.5 to 96.3, and replace it with Texas Twister, a station that failed miserably? You don't mess with success, so why move the Wolf from 99.5?
Same with selling 99.5 to CBS, WHY would any company sell a signal like that?
I can't decide if this is a troll pulling our legs or someone who is really that clueless about radio.

The only thing that will happen is consolidation of support staff jobs. Maybe KLIF will be adjusted, but for the most part not much will change.
 
I have to admit that I may have been one of those who had one or two "crazy" predictions in the past. I have had my eyes opened to the fact that if it makes money then don't change. I think a lot of us on the board, including myself, love to play fantasy program director. With that said I don't see many changes if any. 99.5, 96.3, 820, and 1310 are money makers and 93.3 is steadily progressing. So no changes there. 96.7 and 570 are the question marks. With 820 being the huge flame thrower that it is, there really isn't a need for it to simulcast WBAP on 96.7, The Ticket could put more use to it. And 570 since it is a conservative talk maybe a WBAP2? (another fantasy PD idea ;)). Then of course sell off 104.1 and 1700 for the obvious reasons.
 
AlanB said:
It does not seem logical to me to keep KSCS and KPLX both country, but this is the same company that put a country station on 96.7 right next to KSCS. ???

Why would the combined company keep a talk-formatted KLIF when they have a .9 format? I would move KTCK to 570, and then sell 1310.

There are many clusters in other markets that have two stations in the same format...

Look-up WCBS/WINS New York, KFWB/KNX Los Angeles, KFI/KTLK Los Angeles, KTRH/KPRC Houston, KNBR/KTCT San Francisco, KFKF-FM/KBEQ-FM Kansas City, WESC/WSSL Spartanburg, KSTP/KTMY Minneapolis, KFXN/KFAN Minneapolis, KYLD/KMEL San Francisco, KKFN/KEPN Denver, WWL/WWWL New Orleans, KVET-FM/KASE Austin, and KLUR/KOLI Wichita Falls for starters.

Since KSCS and KPLX are 25-54 players, there is no reason to change either of them...

FCC caps would require selling either a FM or AM...there is no point in selling 1310 when 104.1 or 1700 can be spun off. 1700 has the smallest value...one would assume it would be the one to go.
 
I say we all pitch up the money to buy 1700 and make a real fantasy station! ;D

you know, 104.1/1700 would make a good Combo.
Both serve just about the same area.
I could see them being sold.

Not sure what could be put on them.
I don't think The Sherman Area has a Classic Hitter...

Texoma Hits 104.1 1700 ;)

As for 570.
It has much lower ratings than 820 WBAP, maybe they will keep it, but it would make more $$$ sense to be cheap and can everyone from 570, keeping the best from 570 and moving them over to 820,
and flip 570 to some turn-key music format.
I can see that happening in a heart beat.
(*Hint* We need a full power full time Classic Country Station *Hint*)
 
Dan Dennis said:
txchipk said:
1700 will no doubt be sold to meet FCC market caps.

I would break the 820/96.7 simulcast. Since 1310 only provides decent Dallas coverage, I would make it be the 96.7 simulcast --- so make WBAP on 96.7/1310 and give KTCK a full signal on 820.
820 is one of, IIRC, 5 clear-channel (not to be confused with Clear Channel) frequencies in the nation. Full-time blowtorches. And WBAP has a radio history and legacy stretching back almost to the very birth of radio. If anyone in the new combined Cumulus/Citadel company understands history at all, WBAP will not change.

It's 2011, not 1981...the history is the WBAP brand not the frequency. Heritage AMs on clear channel signals have been migrating to FM all over the country in order to preserve the stations by exposing them to a broader audience. The reality is many people under 40 never go to the AM dial.

The owners of WTOP Washington DC dumped its 60 year heritage on 50 kw 1500 in favor of a move to FM. KIRO, WWL, KSL, KCBS, KOMO are other 50 kw clear channels who have moved completely to FM or now have FM simulcasts.

Aside form KPMZ being a failure, WBAP on FM was a move to get its audience younger than nursing home residents. My assumption, if that is working, WBAP will stay on FM. KTCK is the rare exception of not having problems 25-54 even though it is relegated to AM -- certainly a better AM facility could only bolster that since Tarrant Co coverage is not great anytime and nighttime coverage is terrible.
I agree, though, that the 820/96.7 simulcast needs to be broken. If you're going to simulcast WBAP, do it on something like 93.3.

And if Citadel/Cumulus keeps KLIF, buy or swap the 570 frequency for the 1190 frequency, and put those calls back where they belong. Make it the "Mighty 1190" again, and program something that gives people a reason to listen to AM radio.

Cumulus is not going to get rid of the better 570 facility for a far inferior 1190 one. It's engineering is interesting to radio geeks like us, but it is no longer the 1960s. The growth of the market into a spread-out large geographic area has rendered that a lesser facility. Turning it into a station playing music that is 50-60 years old just makes it a competitor to KAAM, which has a better signal and it's not likely there is enough advertiser demand for two stations aimed at 65+ audiences.
 
LibertyNT said:
I say we all pitch up the money to buy 1700 and make a real fantasy station! ;D

you know, 104.1/1700 would make a good Combo.
Both serve just about the same area.
I could see them being sold.

Not sure what could be put on them.
I don't think The Sherman Area has a Classic Hitter...

Texoma Hits 104.1 1700 ;)

As for 570.
It has much lower ratings than 820 WBAP, maybe they will keep it, but it would make more $$$ sense to be cheap and can everyone from 570, keeping the best from 570 and moving them over to 820,
and flip 570 to some turn-key music format.
I can see that happening in a heart beat.
(*Hint* We need a full power full time Classic Country Station *Hint*)

Given the difficulty of getting people to listen to music formats on AM, I doubt 1700 will be anything other than a simulcast or spun off to an owner that will turn it into another home of leased programming.

Given the growth of the suburbs, it seems like 104.1 could follow KLAK's lead and just attempt to be a suburban-targeted outlet.
 
Unfortunately we are speeding past the point of no return to music on AM. There are people who wouldn't mind a little static with their music. A.) Radio Geeks B.) Old people C.) Technology and socially deprived people :eek:

There are some formats that MIGHT work on AM. Country legends (WSM-AM Nashville) and/or perhaps a return to a full-service/AC/MOR format could work. The signal is the key, personality is a MUST and working the streets is paramount to making it work.
 
Personally, I don't think the ticket would improve it's PPM's from moving to FM at all. I believe the niche of 1310 is exactly that. It's that secret little hole in the wall bar that makes it's listeners feel special, and the fact that it's on a dilapidated signal makes it that much more special.

Consider that great little bistro that always has a 30 minute wait. THEN, the relocate to modern facilities, 5x the seating capacity, and and never fill up. Then the cool factor is gone, it's lost it's niche, it's gone mainstream, and files for BK 5 years later.

The Ticket is what it is, changing it in any form could be a threat to it's entire existence.
 
metroneck said:
Personally, I don't think the ticket would improve it's PPM's from moving to FM at all. I believe the niche of 1310 is exactly that. It's that secret little hole in the wall bar that makes it's listeners feel special, and the fact that it's on a dilapidated signal makes it that much more special.

Consider that great little bistro that always has a 30 minute wait. THEN, the relocate to modern facilities, 5x the seating capacity, and and never fill up. Then the cool factor is gone, it's lost it's niche, it's gone mainstream, and files for BK 5 years later.

The Ticket is what it is, changing it in any form could be a threat to it's entire existence.

Um, the Ticket is already on FM. It comes in great on 104.1 all over the north half of the Metroplex and I never listen to 1310 unless I have to drive out of the area.
 
Think that I would sell that 104.1 signal and put the ticket on a stronger FM signal. Someone could buy 104.1 and make it a local Denton County station.
 
If Cumulus was to change something it will be KSCS, because I don't think Cumulus wants to keep 2 country stations around here. KPLX is still doing well.
 
Megamillions is $150M+ tonight. Win it and solve the 104.1 and 1700 problem. And I have an idea who might be a good partner to work with in that venture :).
 
charles123 said:
If Cumulus was to change something it will be KSCS, because I don't think Cumulus wants to keep 2 country stations around here.

Really?! What makes you think that?

Think about it this way: If you were in the automative business and you owned the only two Ford dealerships in North Texas and they both made tons of money, would you change one the dealerships to Subaru just so you wouldn't have two of the same thing? Your gamble with Subaru or some other new brand is a gamble and the potential reward for risking your winning dealership is just not worth it. Further, the market strongly supports two Ford dealerships, if you change one of yours, Big Billy Barrett will just take one of his underperforming dealerships and convert it to Ford.

The situation is no different in radio. The idea of spinning the format wheel at KSCS just so your company won't own two of the same is nothing less than absurd.
 
radioaircheck said:
Think that I would sell that 104.1 signal and put the ticket on a stronger FM signal. Someone could buy 104.1 and make it a local Denton County station.

I'm pretty sure they only have to sell one. Why would they sell 104.1 instead of 1700?
 
amisdead said:
charles123 said:
If Cumulus was to change something it will be KSCS, because I don't think Cumulus wants to keep 2 country stations around here.

Really?! What makes you think that?

Think about it this way: If you were in the automative business and you owned the only two Ford dealerships in North Texas and they both made tons of money, would you change one the dealerships to Subaru just so you wouldn't have two of the same thing? Your gamble with Subaru or some other new brand is a gamble and the potential reward for risking your winning dealership is just not worth it. Further, the market strongly supports two Ford dealerships, if you change one of yours, Big Billy Barrett will just take one of his underperforming dealerships and convert it to Ford.

The situation is no different in radio. The idea of spinning the format wheel at KSCS just so your company won't own two of the same is nothing less than absurd.

Would you keep 2 country stations? I don't think so.
 
charles123 said:
Would you keep 2 country stations? I don't think so.
When this deal closes, Cumulus will own 4 of the top 7 (or eight, depending on my sources) billing stations in the market.

I think they're perfectly happy with keeping WBAP (#1) Ticket and Wolf (3rd and 5th if my sources are correct) and KSCS (7th or 8th, again if my sources are correct) and won't care that 2 are both spoken word and 2 are both country. They'll just care about how much each one bills individually.

If 2 country stations added to my bottom line, I'd certainly keep them. And if adding a third country station added to my bottom line, I'd think about adding a third. These are corporations that are in this to make money. They don't car ethat they own 2 country stations, they care about how much money they're making.
 
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