Looking over the 12+ numbers for "105.5 The Fan" for the spring book shows abysmal ratings while the new olides station on AM scores pretty good for a daytimer. While I think it made sense to do something different at 105.5 in order to bill better but sports talk is obviously not the answer. Maybe they just put oldies on again until they can come up a plan for this still pretty good signal. The 105.5 signal can not be more profitable under this current format I mean what idiot thought sports talk would be better than oldies.
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Cumulus disaster at 105.5fm in Macon??
- Thread starter RickRose
- Start date
> Looking over the 12+ numbers for "105.5 The Fan" for the
> spring book shows abysmal ratings while the new oldies
> station on AM scores pretty good for a daytimer. While I
> think it made sense to do something different at 105.5 in
> order to bill better but sports talk is obviously not the
> answer. Maybe they just put oldies on again until they can
> come up a plan for this still pretty good signal. The 105.5
> signal can not be more profitable under this current format
> I mean what idiot thought sports talk would be better than
> oldies.
>
Obviously, I'm very surprised that the new Oldies 1500 WAYS did as well as it did. Not good enough to finish in the upper echelon, but not totally bad. On the other hand, the only reason that "The Fan" is broadcasting on the FM dial, IMHO, is that sports fans in middle Georgia apparently grew tired of listening to a station that was forced to sign off at sundown, per FCC rules regarding AM daytimers like WAYS (formerly WWFN). I've listened to 105.5 during my visits to the mid-state, and it seems that listening to ESPN Radio in crystal clear FM is a much different experience than trying to listen to it in scratchy AM mono.
Then again, sports stations have almost always struggled in the 12+ ratings, usually finishing at or near the bottom of the book.
> spring book shows abysmal ratings while the new oldies
> station on AM scores pretty good for a daytimer. While I
> think it made sense to do something different at 105.5 in
> order to bill better but sports talk is obviously not the
> answer. Maybe they just put oldies on again until they can
> come up a plan for this still pretty good signal. The 105.5
> signal can not be more profitable under this current format
> I mean what idiot thought sports talk would be better than
> oldies.
>
Obviously, I'm very surprised that the new Oldies 1500 WAYS did as well as it did. Not good enough to finish in the upper echelon, but not totally bad. On the other hand, the only reason that "The Fan" is broadcasting on the FM dial, IMHO, is that sports fans in middle Georgia apparently grew tired of listening to a station that was forced to sign off at sundown, per FCC rules regarding AM daytimers like WAYS (formerly WWFN). I've listened to 105.5 during my visits to the mid-state, and it seems that listening to ESPN Radio in crystal clear FM is a much different experience than trying to listen to it in scratchy AM mono.
Then again, sports stations have almost always struggled in the 12+ ratings, usually finishing at or near the bottom of the book.
D
Diamondone
Guest
> > Looking over the 12+ numbers for "105.5 The Fan" for the
> > spring book shows abysmal ratings while the new oldies
> > station on AM scores pretty good for a daytimer. While I
> > think it made sense to do something different at 105.5 in
> > order to bill better but sports talk is obviously not the
> > answer. Maybe they just put oldies on again until they can
>
> > come up a plan for this still pretty good signal. The
> 105.5
> > signal can not be more profitable under this current
> format
> > I mean what idiot thought sports talk would be better than
>
> > oldies.
> >
>
> Obviously, I'm very surprised that the new Oldies 1500 WAYS
> did as well as it did. Not good enough to finish in the
> upper echelon, but not totally bad. On the other hand, the
> only reason that "The Fan" is broadcasting on the FM dial,
> IMHO, is that sports fans in middle Georgia apparently grew
> tired of listening to a station that was forced to sign off
> at sundown, per FCC rules regarding AM daytimers like WAYS
> (formerly WWFN). I've listened to 105.5 during my visits to
> the mid-state, and it seems that listening to ESPN Radio in
> crystal clear FM is a much different experience than trying
> to listen to it in scratchy AM mono.
> Then again, sports stations have almost always struggled in
> the 12+ ratings, usually finishing at or near the bottom of
> the book.
>
Geez, guys... it's only one book, and The Fan didn't debut on 105.5 until four weeks in to the ARB... give it a chance! Nobody's expecting a 10 share, even from the 18-34 Monday Morning Quarterback demo. Y'know, it's not ALWAYS about the ratings... sometimes revenue opportunities present themselves in places where ratings fear to tread.
Besides, except for Allaccess, the publisher of R&R and the radio geeks on this board, who gives a flip about 12+ numbers anyway?!?
Stay tuned.
The PD of The Fan... David Nolin
TDO
> > spring book shows abysmal ratings while the new oldies
> > station on AM scores pretty good for a daytimer. While I
> > think it made sense to do something different at 105.5 in
> > order to bill better but sports talk is obviously not the
> > answer. Maybe they just put oldies on again until they can
>
> > come up a plan for this still pretty good signal. The
> 105.5
> > signal can not be more profitable under this current
> format
> > I mean what idiot thought sports talk would be better than
>
> > oldies.
> >
>
> Obviously, I'm very surprised that the new Oldies 1500 WAYS
> did as well as it did. Not good enough to finish in the
> upper echelon, but not totally bad. On the other hand, the
> only reason that "The Fan" is broadcasting on the FM dial,
> IMHO, is that sports fans in middle Georgia apparently grew
> tired of listening to a station that was forced to sign off
> at sundown, per FCC rules regarding AM daytimers like WAYS
> (formerly WWFN). I've listened to 105.5 during my visits to
> the mid-state, and it seems that listening to ESPN Radio in
> crystal clear FM is a much different experience than trying
> to listen to it in scratchy AM mono.
> Then again, sports stations have almost always struggled in
> the 12+ ratings, usually finishing at or near the bottom of
> the book.
>
Geez, guys... it's only one book, and The Fan didn't debut on 105.5 until four weeks in to the ARB... give it a chance! Nobody's expecting a 10 share, even from the 18-34 Monday Morning Quarterback demo. Y'know, it's not ALWAYS about the ratings... sometimes revenue opportunities present themselves in places where ratings fear to tread.
Besides, except for Allaccess, the publisher of R&R and the radio geeks on this board, who gives a flip about 12+ numbers anyway?!?
Stay tuned.
The PD of The Fan... David Nolin
TDO
> > > Looking over the 12+ numbers for "105.5 The Fan" for the
>
> > > spring book shows abysmal ratings while the new oldies
> > > station on AM scores pretty good for a daytimer. While I
>
> > > think it made sense to do something different at 105.5
> in
> > > order to bill better but sports talk is obviously not
> the
> > > answer. Maybe they just put oldies on again until they
> can
> >
> > > come up a plan for this still pretty good signal. The
> > 105.5
> > > signal can not be more profitable under this current
> > format
> > > I mean what idiot thought sports talk would be better
> than
> >
> > > oldies.
> > >
> >
> > Obviously, I'm very surprised that the new Oldies 1500
> WAYS
> > did as well as it did. Not good enough to finish in the
> > upper echelon, but not totally bad. On the other hand,
> the
> > only reason that "The Fan" is broadcasting on the FM dial,
>
> > IMHO, is that sports fans in middle Georgia apparently
> grew
> > tired of listening to a station that was forced to sign
> off
> > at sundown, per FCC rules regarding AM daytimers like WAYS
>
> > (formerly WWFN). I've listened to 105.5 during my visits
> to
> > the mid-state, and it seems that listening to ESPN Radio
> in
> > crystal clear FM is a much different experience than
> trying
> > to listen to it in scratchy AM mono.
> > Then again, sports stations have almost always struggled
> in
> > the 12+ ratings, usually finishing at or near the bottom
> of
> > the book.
> >
>
> Geez, guys... it's only one book, and The Fan didn't debut
> on 105.5 until four weeks in to the ARB... give it a chance!
> Nobody's expecting a 10 share, even from the 18-34 Monday
> Morning Quarterback demo. Y'know, it's not ALWAYS about the
> ratings... sometimes revenue opportunities present
> themselves in places where ratings fear to tread.
>
> Besides, except for Allaccess, the publisher of R&R and the
> radio geeks on this board, who gives a flip about 12+
> numbers anyway?!?
>
> Stay tuned.
>
> The PD of The Fan... David Nolin
>
> TDO
I expect there was confusion about which station they were reporting since the change was made so late. And call letter switches also may have been reported incorrectly.
The next book will be a better indication.
>
>
> > > spring book shows abysmal ratings while the new oldies
> > > station on AM scores pretty good for a daytimer. While I
>
> > > think it made sense to do something different at 105.5
> in
> > > order to bill better but sports talk is obviously not
> the
> > > answer. Maybe they just put oldies on again until they
> can
> >
> > > come up a plan for this still pretty good signal. The
> > 105.5
> > > signal can not be more profitable under this current
> > format
> > > I mean what idiot thought sports talk would be better
> than
> >
> > > oldies.
> > >
> >
> > Obviously, I'm very surprised that the new Oldies 1500
> WAYS
> > did as well as it did. Not good enough to finish in the
> > upper echelon, but not totally bad. On the other hand,
> the
> > only reason that "The Fan" is broadcasting on the FM dial,
>
> > IMHO, is that sports fans in middle Georgia apparently
> grew
> > tired of listening to a station that was forced to sign
> off
> > at sundown, per FCC rules regarding AM daytimers like WAYS
>
> > (formerly WWFN). I've listened to 105.5 during my visits
> to
> > the mid-state, and it seems that listening to ESPN Radio
> in
> > crystal clear FM is a much different experience than
> trying
> > to listen to it in scratchy AM mono.
> > Then again, sports stations have almost always struggled
> in
> > the 12+ ratings, usually finishing at or near the bottom
> of
> > the book.
> >
>
> Geez, guys... it's only one book, and The Fan didn't debut
> on 105.5 until four weeks in to the ARB... give it a chance!
> Nobody's expecting a 10 share, even from the 18-34 Monday
> Morning Quarterback demo. Y'know, it's not ALWAYS about the
> ratings... sometimes revenue opportunities present
> themselves in places where ratings fear to tread.
>
> Besides, except for Allaccess, the publisher of R&R and the
> radio geeks on this board, who gives a flip about 12+
> numbers anyway?!?
>
> Stay tuned.
>
> The PD of The Fan... David Nolin
>
> TDO
I expect there was confusion about which station they were reporting since the change was made so late. And call letter switches also may have been reported incorrectly.
The next book will be a better indication.
>
O
OldiesCat
Guest
105.5fm in Macon
Great- how did you do 25-54?
> Besides, except for Allaccess, the publisher of R&R and the
> radio geeks on this board, who gives a flip about 12+
> numbers anyway?!?
>
> Stay tuned. The PD of The Fan... David Nolin
>
> TDO
>
Great- how did you do 25-54?
> Besides, except for Allaccess, the publisher of R&R and the
> radio geeks on this board, who gives a flip about 12+
> numbers anyway?!?
>
> Stay tuned. The PD of The Fan... David Nolin
>
> TDO
>
> Geez, guys... it's only one book, and The Fan didn't debut
> on 105.5 until four weeks in to the ARB... give it a chance!
> Nobody's expecting a 10 share, even from the 18-34 Monday
> Morning Quarterback demo. Y'know, it's not ALWAYS about the
> ratings... sometimes revenue opportunities present
> themselves in places where ratings fear to tread.
>
> Besides, except for Allaccess, the publisher of R&R and the
> radio geeks on this board, who gives a flip about 12+
> numbers anyway?!?
>
> Stay tuned.
>
> The PD of The Fan... David Nolin
>
> TDO
>
I know several PDs and GMs of sports stations all across the south. ALL of them have no more than a 3 share 12+. ALL of them bill more than stations with a 6 share. It generates tons of money. Loyal, upscale, male listeners. More commercial avails than music formats. Keep up the good work, David.
> on 105.5 until four weeks in to the ARB... give it a chance!
> Nobody's expecting a 10 share, even from the 18-34 Monday
> Morning Quarterback demo. Y'know, it's not ALWAYS about the
> ratings... sometimes revenue opportunities present
> themselves in places where ratings fear to tread.
>
> Besides, except for Allaccess, the publisher of R&R and the
> radio geeks on this board, who gives a flip about 12+
> numbers anyway?!?
>
> Stay tuned.
>
> The PD of The Fan... David Nolin
>
> TDO
>
I know several PDs and GMs of sports stations all across the south. ALL of them have no more than a 3 share 12+. ALL of them bill more than stations with a 6 share. It generates tons of money. Loyal, upscale, male listeners. More commercial avails than music formats. Keep up the good work, David.
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