• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Cumulus getting Citadel?

Being focused is one thing but the reason 106.7 as been able to keep a good rating and a lot of listeners is because they have had the ability to swing a bit from one side to another and change with the times and the mood of things and not be cramed into just one direction. This doesn't work in most cases but I think in B 106's case they have proven it works for them very well and changing that would be a dumb move in my opion. Why is it when someone or something finds a different way of doing things out of the norm that works for them someone else wants to change it because it doesn't seem normal to them, did anybody think hay maybe that is why it works in the first place.
 
@Gatekeeper - In the case of Cumulus, that's what they do. Jan Jeffries decides the template and they force all their stations to fit to it, at least in the smaller markets (I.e. not Atlanta/Kansas City/Dallas).
 
Yeah, almost every classic hits station they have sounds the same. WGRR in Cincy, KCMO in Kansas City, WJJK in Indy, etc. Those are bigger markets, though....I'm not sure how the smaller market ones sound. Pretty basic and predictable.

I agree that 106.7 has a unique sound, some of their selections are a little odd though. It's better than how Lite 96.7 sounded. I'm sure Cumulus will come through and take anything out that makes it unique, though. Shame.
 
I wonder if Cumulus will change any formats in Columbia or Charleston. I think for Charleston they should leave everything alone. Not sure about Columbia as I don't really know the market.
 
Great lets keep flatening out all the different markets in the country so they all sound just about alike, no local, no differences of any kind that way we can drop more jobs by taking all the stations that sounds the same and run them off of one network with just a few people at each network running things. That way we can make more money and kill off broadcast radio much quicker so we can take most all the money we make and invest it in something new and start to kill it off and make money off of it. Gee what a great plan and someday when everything falls apart on them they say "what did we do wrong?".
 
Where I live here in Northern IL we have 4 Cumulus stations... We have 97ZOK which for the most part sounds just like Q100 in Atlanta... Must work here in Rockford though since they are always number with with double Digit Shares, but they both sound pretty much the say... Since I am not a big country fan I can't comment on other Cumulus country stations, but a lot of their Classic Rock stations also sound the same... CC1
 
Some areas of the country share enough common interests and don't have a real heavy local flavor or seems to have the same local feel as somewhere else which means that one format with the exact same programing as a few other places will fit ok but this kinda of situtation is few and far between in most cases. If Cumulus is going to use the dumbest of all ideas that was ever thought of "one size/type/format fits all" then no matter what they do the end will come a lot quicker for them than if they answer their listeners needs in each area they serve other wise they will never sound like a real part of the community they are suppose to be serving and never really get accepted by a wider audience, never have a local feel, and end up with a much smaller audience than could have been achieved which will of course will lead to slowly killing off the stations affected. Do this on a wide scale with a handful of networks on a lot of different stations across the country and you spell certain doom for the broadcast industry as a whole in the long run.
 
Sad thing is, the younger generation that listens to radio (believe it or not, there are a lot that do) and even a lot of older listeners don't know any better or care. The lack of personality and locality that most stations suffer from doesn't bother them; in the case of the younger listeners, I guess that's all they know. From what I've experienced, rock and oldies (painting with a broad brush here) listeners seem to be the most alienated/turned off by radio in its current state. Almost everyone I know that listens to CHR, new country, or AC still listens to the radio to a certain extent, if not frequently.

I listened to B106.7 online Saturday afternoon. I commend them greatly for being live and local. Haven't heard such time and temperature checks, especially on a WEEKEND, in ages. The station sounds better than it looks like it would. Really top-notch. They are gonna get hit hard whenever Cumulus comes around. :(
 
@Ken Tom Taylor speculates that they are in a "quiet period" now in the negotiations. He also hinted that there would be mass firings upon closing... at least at the corporate level. Given how the deal is said to be structured, they are going to have to reduce operating expenses quick.
 
Ken said:
Next part the employees that are about to lose their jobs courtesy of this deal.
Click to expand...

It's pretty easy to sit back, point at people and squeal,

"you're gonna lose your job!"

How about we wait a little while and see how this shakes out?
 
carolinaradio said:
I can't believe all of the weekenders B106.7 has. They will probably change it musically to sound like a real AC and cut half of the staff, I'd expect something more similar to Magic 98.9 here in Greenville. Watch WOMG go more towards 70s rock and lose the local feel it has. Most of Cumulus' CHRs and Classic Hits stations sound the same.
Click to expand...

B-106.7 has the staff it does because it's the EAS LP-1 for its area. I don't know what SC's EAS plan is like, but many states still require at least the LP-1, if not also the LP-2, to be staffed 24/7. Of course, Cumulus has KCMO-FM in Kansas City, which is the LP-2 for its region. Since the major layoffs a 2-3 years ago, KCMO-FM remains staffed 24/7, but it doesn't have a 24/7 airstaff. There's a board-op in the Mission Bank Building that monitors KCMO 710 that also attends KCMO-FM, and possibly the other Cumulus stations in the building.
 
WCOS is also the EAS LP-1 for Columbia. Under the SC EAS Plan, Columbia stations must monitor both. I believe it is still the WVOC operator that monitors all the stations after hours. It has been awhile since I knew someone over at Clear Channel, though. Most everyone was "downsized."
 
WFBC is EAS LP-1 in GSP. They aren't live 24/7 or full of weekenders. Seeing how they also have B, Magic, Rock101, WORD, The Planet in the building...there is definitely someone at 25 Garlington at all times I'd think.

WESC is the LP-2 here. I think they are voicetracked after 7pm.
 
Maybe WLXC in Columbia can get some "true" direction in Columbia with the Cumulus merger.. Lots of egos at that station and not enough "hit" records being played.. Some of the jocks sound like they have puke mouth in their presentation.. I heard Edwin Starr "CONTACT" being played in PM Drive one day.. Oh well... Here comes the corporate playlist..
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom