Cumulus has a “Top 10 list” - WBAP

[jimbo]

From the Tom Taylor newsletter: Cumulus has a “Top 10 list” – and you don’t want to be on it.

Here’s the conference call quote from CEO Lew Dickey – “Excluding the worst ten performing stations on the entire platform, the other 560 stations were up 2%” for second quarter revenue. Those ten stations cost Cumulus about $10.5 million. There’s even a “Top 3 list,” and they accounted for about $5.5 million. At a guess, the Top 10 list includes talk WMAL-AM/FM Washington DC (630/105.9), WBAP-AM/FM, Dallas

I call this big corporatius. Cumulus guts WBAP and then whines when revenue drops? We must find the island where these idiots spawn and fumigate it thoroughly.

 

[radioaircheck]

Look for heads to roll at WBAP and staff to be let go. I have a feeling that "The WBAP Mornign News" will see some staff let go.

 

[easttxtv]

From the Tom Taylor newsletter: Cumulus has a “Top 10 list” – and you don’t want to be on it.

Here’s the conference call quote from CEO Lew Dickey – “Excluding the worst ten performing stations on the entire platform, the other 560 stations were up 2%” for second quarter revenue. Those ten stations cost Cumulus about $10.5 million. There’s even a “Top 3 list,” and they accounted for about $5.5 million. At a guess, the Top 10 list includes talk WMAL-AM/FM Washington DC (630/105.9), WBAP-AM/FM, Dallas

I call this big corporatius. Cumulus guts WBAP and then whines when revenue drops? We must find the island where these idiots spawn and fumigate it thoroughly.

I can think of at least a couple of other (non-radio/TV) "islands" that could stand a fumigation, but that would get the topic (and ME) off-track 8)

 

[TheBigA]

I call this big corporatius. Cumulus guts WBAP and then whines when revenue drops? We must find the island where these idiots spawn and fumigate it thoroughly.

The revenue was dropping long before the station was gutted. Same with WMAL. Same with KGO. These former ABC stations were all rotting corpses that had been allowed to decay by ABC, and continued under Citadel. They were not immune from the audience losses and revenue drops that have hit all of AM radio. The problem was the spending increased while the revenue dropped. Formula for disaster.

 

[jondavidvox]

"These former ABC stations were all rotting corpses that had been allowed to decay by ABC, and continued under Citadel. They were not immune from the audience losses and revenue drops that have hit all of AM radio. The problem was the spending increased while the revenue dropped. Formula for disaster."--TheBigA

Yep.

J-D
TWR

 

[charlestondxman]

Citadel (then Cumulus) has been doing that with most of its smaller market stations. In my market, their heritage news-talk AM (which has been in the format for over 2 decades) had its local talk show moved from afternoon drive to mid-days up against Rush, then their morning show host's wife died, so he stepped aside. They didn't hire a replacement, instead having their three news people do a show.

They took off the local mid-day show for Huckabee, and now they're taking off Neal Boortz for Geraldo (only because it's a Cumulus show). Seven hours a day on weekdays now are from Cumulus.