Cumulus' Lew Dickey champions 30 second ads

[rho01]

From Inside radio:


Lew Dickey champions shorter spots.

The Atlanta-based Cumulus CEO predicts that in five years "30s will be the new 60s" and he believes that makes for a better listening experience. Businesswise - Cumulus is weathering a "perfect storm" of problems on the national revenue side, starting with Home Depot's defection to network. But Dickey sees encouraging signs on national, and says local remains healthy

 

[ATyler]

> From Inside radio:
>
>
> Lew Dickey champions shorter spots.
>
> The Atlanta-based Cumulus CEO predicts that in five years
> "30s will be the new 60s" and he believes that makes for a
> better listening experience.


Once again the genuis minds on Piedmont strike!

What does he think Clear Channel has been saying with Less is More for the past year or so?<P ID="signature">______________
Aaron Tyler
Afternoons / MD
WVZA / Marion - Carbondale, IL
www.kissfm927.com

Weekends / Swing
KSLZ / St. Louis
WAKZ / Youngstown, OH
</P>

 

[romer979fm]

>
>
> Lew Dickey champions shorter spots.
>

> What an original concept!
Next idea: food cures hunger!
<P ID="signature">______________
you're not a lawyer, are you?</P>

 

[middlega]

> From Inside radio:
>
>
> Lew Dickey champions shorter spots.
>
> The Atlanta-based Cumulus CEO predicts that in five years
> "30s will be the new 60s" and he believes that makes for a
> better listening experience. Businesswise - Cumulus is
> weathering a "perfect storm" of problems on the national
> revenue side, starting with Home Depot's defection to
> network. But Dickey sees encouraging signs on national, and
> says local remains healthy
>

Well ... duh.

Of course he favors selling "Less for More", that's his job.