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Cumulus' New Year's Day Surprise! Return of 99X?

Alex_0490 said:
Cumulus has launched the "Underground" Alternative format in New Orleans and Kansas City. This very well might happen to Atlanta. I am curious though, if Cumulus brings back Alternative, say on 100.5, what will they do with 98.9? I hope they don't put Alternative on 98.9...what a waste!
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If Alternative goes to 100.5, 98.9 will stay AC "Warm 98.9". There's no way they'd blow it up after a week. Why would they invest in voiceovers, etc.?
 
I'm very confused. Is what you are saying "There still ARE good radio people in Atlanta," that the good ones have not fled the market?
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That's exactly what I'm saying. Starting with Scott Lindy. He's obviously a great PD who has done a great job in Atlanta for two other owners, and he CHOSE to move back to Atlanta and work for Cumulus. A lot of people make screaming generalizations without any specifics. I'm saying Scott Lindy proves that there ARE great radio people in Atlanta. You want to counter with specific PDs you think aren't good people? Be my guest.

Whoever is involved in this current change is obviously doing a good job because it's resulted in five pages of comments about it. People are talking, and that's what you want in advance of a format change.
 
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Doing some Twitter digging this afternoon and noticed that Cumulus has transferred the @99x Twitter handle to the old account, dropping the creepy looking smiley face thing. Interesting development.
 
MarkW said:
Let's not forget 100.5 already has the WNNX calls. I don't think they'd brand the station as 99X, though. They'd probably use the word "Next" somewhere in the brand name based on the clues so far.
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Yeah, and tie the hashtag in with the WNNX call sign if they're not using the 99X name.
 
I don't see alternative rock pulling any big numbers in Atlanta. Being it is on a translator, they could build a small loyal core audience, but nothing more.

With a 250W translator, operation costs will be low.
 
The line in the press release is "Atlanta's unique source for new music discovery." That isn't what I'd call a big audience concept. But it could be useful as a research or marketing tool, to have a place where you can play new songs and get reaction. It might have benefits in other ways besides the traditional, especially given the limited range of the signal.
 
I just discovered the other day that WALR 104.1 HD2 is an amazing EDM format, called "The Surge", sounds really good. This is what most college kids, millennials are listening to today. Not this alternative shit. Hell. I even like it. Sounds exactly like Tomorrowworld. Also the Bull at 94.9 HD2 is the old 99.3 old school format
 
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