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Cumulus next move could be big

R

RTibbs

I don't believe Cumulus has made their last format flip in the market even after the new Q100 20 flip today. Their biggest flip/re-brand is waiting in the wings. Why hasn't it gone down yet because they are waiting for Dave to make their flip which should be soon with football in full swing this weekend. Do your best to follow my deranged min but here I go.

For now let's just call their newest flip/re-brand 100.5 the X, Atlanta's New(est) Rock Station.

Imaging: Built around a fictional character called Dave, think Wendell from 99x.
Next time someone asks you what station you listen to tell them Dave sent you to 100.5 the X.
4 out of 5 Daves recommend 100.5 the X.
Billboard: 100.5 the X, Dave's first choice for Rock.

Line-up:
6 - 10 The Regular Guys
10 - 3 Mara Davis
3 - 7 Axel
7 - 10 Margot plus her role as Music director
Organic X on Sunday morning.

Before you flame my fantasy post and tell me it can't happen because Mara and Margot will have to sit out 6 months, hear me out. Cumulus is CBS' partner for sales and distribution of the the just about to roll-out CBS Sports Radio Network. Cumulus poses the biggest threat to the new 92.9 station by simply moving 680 to a simulcast on 100.5 but I don't believe that happens because John Dickey just proclaimed Cumulus the savior of Rock music in Atlanta with their flip of 99x to 98.9 the bone. You can't be the savior of rock in Atlanta if you kill off 99x and Rock 100.5 within a few weeks of each other and all you haveleft is a station called the Bone.

The Dickeys can use this as leverage to acquire talent from the departing Dave by having CBS waive the non-competes. What is the point anyway? Margot and Mara don't pose a major threat to the sports talks core audience so why bench them for 6 months. They have been loyal long-term employees. Mara Davis is certainly the jewel that will increase listeners and advertisers instantaneously. AAA/Alternative doesn't appear to be a Cumulus stronghold so Margot brings credibility and experience to the format.

Here is the Cumulus' chance to be the Knight in Shining Armor to Atlanta's rock audience. Will they do it, can they do it. My bet is yes.
 
This makes the most sense of anything I've read on these boards about the future of 100.5

From what I can tell, the Cumulus bosses are high on Lyndsey Marie so I bet they throw Lyndsey on afternoons at The Bone...that format fits her better anyways.
 
Is this why Rock 100.5 is telling people on facebook to "be patient" when they demand that 100.5 should make up for the losses of other rock/alternative formats?
 
I hope so, I didn't realize how MUCH I miss 99X and soon to be Dave, as much as Dave could be all over the map musically, both stations played music I could relate to and not this bubble gum pop/hip hop noise that now radiates on what, 7 different FM channels in this market?
 
First: RTibbs mentioned Alternative/AAA station but I would argue Alternative/Active hybrid station would be smarter (though personally I would prefer Alternative/AAA). Just a point.

Second:

Axle Lowe tweeted to a twitter follower to "not count out X yet". He said something along those lines to two other followers as well. Note he never said 99x but referred it to the X.

This means either one of two things:

1- Alternative (x of some sort) goes to 100.5
2- Alternative (x of some sort) goes to 97.9 (that 20 hits of q100 will not last)
 
jasonharper2007 said:
97.9 Sounds like a stunt for now
Click to expand...


Agreed but not sure the reason to stunt and not just move X there now. I say it it goes classic rock once 100.5 relaunches.
 
RTibbs said:
Agreed but not sure the reason to stunt and not just move X there now. I say it it goes classic rock once 100.5 relaunches.
Click to expand...

Ideally taking TRG with it. I don't think they would meld well with a 99X/Daveish format, but I like the remaining cut of your jib.
 
jasonharper2007 said:
97.9 Sounds like a stunt for now
Click to expand...

TRG was actually talking about the Cumulus stations this morning...I figured it was part of the plan because they acted like they didn't understand what was happening...taking shots at The Bone and the Q100 part Deux.

Actually....they referred to The Bone as rock for meth addicts.
 
agentUrge said:
jasonharper2007 said:
97.9 Sounds like a stunt for now
Click to expand...

TRG was actually talking about the Cumulus stations this morning...I figured it was part of the plan because they acted like they didn't understand what was happening...taking shots at The Bone and the Q100 part Deux.

Actually....they referred to The Bone as rock for meth addicts.
Click to expand...
Yeah, because Rock 100.5 isnt what Bone listeners will listen to when they drop the meth for beer guts and Harleys?
 
hey, I'm just quoting what they said...


now, if the bone will

1) start adding more new stuff into the mix

2) get in touch with the local rock scene (it's here...it really is)...lot's of heavier tours coming through town...promote that

3) develop some programming for the station

we'll be in business. Otherwise...umm...yeah...
 
Here's a thought for ya.. I know this happens with some stations but when Journey, Power, and All News 1067 launched their websites they were all ready to go. However, the bone's website is not completed and only has their Facebook and Twitter. They claim they "will finish it in the next few weeks." but does it really take that long to construct a website with an already default cumulus web template anyways?? I think the reason why is because perhaps the air talent is not permanent, or anything for that matter. Probably because if 100.5 changes they'll split the staff between the 2 stations.
 
RTibbs said:
jasonharper2007 said:
97.9 Sounds like a stunt for now
Click to expand...


Agreed but not sure the reason to stunt and not just move X there now. I say it it goes classic rock once 100.5 relaunches.
Click to expand...
Q100 20 doesn't have a website launched or even a logo on their Facebook page.
 
atlantaboy said:
Cumulus must be waiting to make sure Dave flips before they move Alternative to 100.5
Click to expand...

Yep something brnd new and fresh for all those dropped Dave fans.
 
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