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Cumulus playing PSA adds again?

S

Shredder

Back in 2009, they played NOTHING but depressing PSA adds that made listening to the live stream un listenable. Now the PSA adds are starting to creep their way into the station again. Anyone else find these things annoying?

I remember when Ads where fun, funny, and I used to look forward to good ones thanks to fun Voice actors making the spots come to life....

But if Cumulus plays nothing but PSA adds on the live stream, why bother listening live? Are they trying to drive listeners away?
 
The worse thing the Cumulus plays besides the PSA ads are the sales recruitment ads narrated by a high school or college girl enticing listeners to join their sales team.
 
Yes...I don't know what happened but until very recently they have been using promo material as fill. But something has changed! Also if you listen for any length of time you hear the same psas over and over. Great for tsl!
 
They can't run OTA spots on the live stream, so they have to fill with something. And they don't want to invest time and money in filler.
 
I think everyone knows that Fred but what we're talking about is a drastic change from recently when they have been filling the holes with station promos, not the same mindless PSAs over and over again. I swear I heard the same PSA 3 times in an hour!
 
OC3 said:
I think everyone knows that Fred but what we're talking about is a drastic change from recently when they have been filling the holes with station promos, not the same mindless PSAs over and over again. I swear I heard the same PSA 3 times in an hour!
Click to expand...

True. Point is the station has to produce promos; somebody gives them PSAs. No cost; no effort.

However, there must be enough PSAs currently out there that they don't have to run one three times in an hour.

It also says something - setting aside the repetition - that you find PSAs so annoying. Used to be some of the best agency creatives did great work on PSAs. Some really memorable campaigns were done for the Ad Council and other groups. Somebody should give Stan Freberg a call.
 
FredLeonard said:
They can't run OTA spots on the live stream, so they have to fill with something. And they don't want to invest time and money in filler.
Click to expand...

Actually, some record labels provide filler content in certain genres. So stations don't have to spend any time or money. Some radio companies use it, and some don't.
 
Tiger1983 said:
The worse thing the Cumulus plays besides the PSA ads are the sales recruitment ads narrated by a high school or college girl enticing listeners to join their sales team.
Click to expand...

♫ CUMULUS... The power of RADIO! ♫

I'd actually take these spots and PSA's over another go-round with that wench Flo... :eek:
 
Tiger1983 said:
The worse thing the Cumulus plays besides the PSA ads are the sales recruitment ads narrated by a high school or college girl enticing listeners to join their sales team.
Click to expand...
Those spots are especially relevant when paired with the promos where Imus rants about his prostate cancer.
 
TheBigA said:
FredLeonard said:
They can't run OTA spots on the live stream, so they have to fill with something. And they don't want to invest time and money in filler.
Click to expand...

Actually, some record labels provide filler content in certain genres. So stations don't have to spend any time or money. Some radio companies use it, and some don't.
Click to expand...

Actually, some broadcasters (think Saga Communications) air ALL of the OTA ads on their stream, as if you were listening to Coast 93.1 in Maine, KAFE in WA, etc. over-the-air, while actually listening online.

-crainbebo
 
crainbebo said:
TheBigA said:
FredLeonard said:
They can't run OTA spots on the live stream, so they have to fill with something. And they don't want to invest time and money in filler.
Click to expand...

Actually, some record labels provide filler content in certain genres. So stations don't have to spend any time or money. Some radio companies use it, and some don't.
Click to expand...

Actually, some broadcasters (think Saga Communications) air ALL of the OTA ads on their stream, as if you were listening to Coast 93.1 in Maine, KAFE in WA, etc. over-the-air, while actually listening online.

-crainbebo
Click to expand...

Heard that Saga is going to limit its live streaming to their listening areas only. I wonder if Cumulus, CBS or Clear Channel will follow suit.

This means I have to live anywhere near NYC in order for me to listen to CBS-FM.
 
Tiger1983 said:
The worse thing the Cumulus plays besides the PSA ads are the sales recruitment ads narrated by a high school or college girl enticing listeners to join their sales team.
Click to expand...

They resort to that in NYC? I thought that was just in our pathetic Upstate NY....where NOBODY replies to the ad and then they ask the PD why it isn't working ::)
 
I do believe to Cumulus NYC is no different than any small market in America. They treat WABC like a small town radio station...just listen to their programing and you know that! No special perks from Cumulus...even if the station is in market #1! Ah...corporate radio for the new century!
 
Tiger1983 said:
Heard that Saga is going to limit its live streaming to their listening areas only. I wonder if Cumulus, CBS or Clear Channel will follow suit.

This means I have to live anywhere near NYC in order for me to listen to CBS-FM.
Click to expand...
why would someone do that? wouldn't it be considered good business to be going out to MORE peolpe, not less? The more business try to put restrictions on their product, the more consumers will slip through their fingers..
 
Shredder said:
why would someone do that? wouldn't it be considered good business to be going out to MORE peolpe, not less? The more business try to put restrictions on their product, the more consumers will slip through their fingers..
Click to expand...

The digital royalty act penalizes success. The more listeners your stream attracts, the higher the royalty rate. That's what's killing Pandora. Local radio streams that attract non-local listeners are just expenses. The advertising has no value. Unless they put the stream behind a paywall, which broadcasters don't want to do. Yes it's bad business, but that's what bad laws force companies to do.
 
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