Cumulus puts the final nails in WFNC's coffin

[quadraphonic]

That fourth thing is the most important, jtudor.

 

[TheBigA]

I truly believe that is why many people turned away from radio, because radio stopped offering what they wanted.

That's a nice theory, but it's not true. First of all, more than 94% of the US population still listen to OTA radio, so the theory that "many people turned away from radio" is false. Second, a large percentage of radio stations continue to offer local content for a majority of the day. The question is: Do the people really want local content. If they're choosing other media, it's not for local content. So perhaps local content isn't the attraction some in radio think it is. Perhaps local entertainment isn't as entertaining as those doing it think it is. You want local radio, originated locally, presented professionally, and I think you're asking for more than can be delivered, given the realities of the business. Too many stations, too little money, and too little local talent. Great talent leaves in search of better money. So local radio gets what's left.

 

[vchimpanzee]

WWTB, which occupied 103.9 until a few years ago, was bought by Educational Media Foundation, the owners who bring you the
"K-Love" contemporary christian format, in the process, they moved to 104.1, and became WKGV now out of Swansboro.
As for whatever happened to the second frequency for "The Big Talker FM" based in Wilmington, it moved to 93.7, and became known as "WNTB", the format that was simulcasted there was discontinued when WBNE at 103.7 went to 35,000 watts.

I can't believe Wikipedia didn't say any of this for two years. Usually format changes get updated pretty quickly. Well, it's fixed now.