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Montgomery Cumulus surrenders WLWI-AM license

As much as it might hurt to say or admit, unless you are 60-70 years old or older, AM radio holds little relevance to you, especially in a relatively small market like Montgomery that, based on Zach's (very excellent) website, has over 20 full-power FM signals (commercial and non-commercial) covering some segment of that market. As much as we might want to romanticize about the usefulness of AM radio, it really is near death with the exception of a handful of 50kw clear channel stations in only the largest of cities. How else can you explain the number of news, talk or sports stations that have migrated from AM to FM in the past 20 or so years? Not only has it happened in second- and third-tier markets, but also in Top 30 markets as well.

What do I know? I'm 66 years old....never worked a day in broadcast media in my life, but my musical tastes growing up were shaped by two local AM Top 40 giants and the thrill of picking up Top 40 stations from seemingly faraway place like Chicago, Nashville, Fort Wayne and New York.
 


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