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Cumulus

N

ncscradiogeek

I am hearing that some of the Cumulus higher ups will be in Charleston on Friday.
Might be time for the rest of the Charleston folks to polish up the resume.
/
 
Trust me... the end of days for radio is coming fast. Cumulus wields a very sharp knife and often cuts first and then looks to see what got lopped off later. The bottom line is just that... the bottom line. Talent, creativity, dedication, and knowledge mean nothing anymore. It's come down to simply a matter of "who's getting paid the most and how can we eliminate or reduce that expense". The end product (what the listener hears) means little anymore. Maybe that's because after all the years of gutting radio, the listener really doesn't expect much anymore. A whole new generation to whom radio is mostly irrelevant has grown up while nobody was watching. Now, for the most part, nobody is listening either. Example: My wife and I have Dish Network TV and often listen to one of the music channels. A couple of nights ago, the dish receiver froze and had to be re-booted. It took over ten minutes to finally get the signal back. During that time, we both made comments about missing the music that had been playing during dinner. However, neither one of us even thought to turn on the radio. Not even a passing thought about it! As I think about this, I find that fact even more amazing given the fact that, up until last year when I retired, I spent the past 37 years working in AM and FM radio!! We used to say that radio would always endure. It endured the introduction of television, of 8-tracks and cassettes, the Sony Walkman even! And I think if it had been properly cared for, it would have endured the onslaught of today's digital media too. Unfortunately, video didn't kill the radio star, but radio surrendered itself.
 
Trust me... the end of days for radio is coming fast. Cumulus wields a very sharp knife and often cuts first and then looks to see what got lopped off later. The bottom line is just that... the bottom line. Talent, creativity, dedication, and knowledge mean nothing anymore. It's come down to simply a matter of "who's getting paid the most and how can we eliminate or reduce that expense". The end product (what the listener hears) means little anymore. Maybe that's because after all the years of gutting radio, the listener really doesn't expect much anymore. A whole new generation to whom radio is mostly irrelevant has grown up while nobody was watching. Now, for the most part, nobody is listening either. Example: My wife and I have Dish Network TV and often listen to one of the music channels. A couple of nights ago, the dish receiver froze and had to be re-booted. It took over ten minutes to finally get the signal back. During that time, we both made comments about missing the music that had been playing during dinner. However, neither one of us even thought to turn on the radio. Not even a passing thought about it! As I think about this, I find that fact even more amazing given the fact that, up until last year when I retired, I spent the past 37 years working in AM and FM radio!! We used to say that radio would always endure. It endured the introduction of television, of 8-tracks and cassettes, the Sony Walkman even! And I think if it had been properly cared for, it would have endured the onslaught of today's digital media too. Unfortunately, video didn't kill the radio star, but radio surrendered itself.
Click to expand...

I will agree with dish taking more than 10 to 15 min to reboot, I have done work in satellite for over 35 years. We recently did a servey both local and in different parts of the country to see what the percentage of people were going to satellite radio and sticking with it. Has it stands right now and this is real not what they want you to read: 1 in every 10000 people keep satellite radio after trying it.. but out of that nearly one third of them often go back to regular radio for different reasons. The numbers are of course greater in certain areas of the country and much less in other areas.
 
ncscradiogeek said:
I am hearing that some of the Cumulus higher ups will be in Charleston on Friday.
Might be time for the rest of the Charleston folks to polish up the resume.
Click to expand...

Can't be good for Columbia either.
 
The only thing Cumulus is really good for is Cumulus and sometimes I don't think that's always true. If they make a move that is really good for radio here in South Carolina then I will stand up and say so but I will have to see it first.
 
We'll see what happens. Cumulus could move 96.9 over to talk, but I don't know what will happen. Will people be fired? Anything could happen in either market.

Richard Todd is coming back on Feb. 16, so he definitely won't be moved.
 
Station vehicle from WFNC the Fayettville NC Cumulus Cluster was parked at the Hilton tonight. Regional meeting perhaps?

Columbia Downtown Hilton, that is.
 
Heard last year Lew and John were at the NAB in Vegas and were held up walking down the Strip. Suspect got away with $100 in Cash and $1,000 in trade....
 
DudeFan said:
Station vehicle from WFNC the Fayettville NC Cumulus Cluster was parked at the Hilton tonight. Regional meeting perhaps?

Columbia Downtown Hilton, that is.
Click to expand...

I always thought it was sort of pathetic that a GM or OM had to resort to using a station vehicle to go to an out-of-town meeting. A. It does nothing for the station, exposure-wise, B. If you're being paid six figures, can you not afford a decent sedan or SUV of your own or know how to write off gas and trips on your taxes? and C. It's just cheap and tacky.

All that being said, it doesn't surprise me.
 
Most stations don't allow it because the average commercial insurance policy limits vehicle use to a 50 mile radius of the headquarters of the company. Of course, with a large organization like Cumulus, I am sure they have a blanket policy for each state or are self-insured.

It did have Sean Hannity's face on it, so "cheap and tacky" it is.

Gordan, that's an old radio GM joke. Feel free to substitute names and location. :) :D
 
GordonSims said:
DudeFan said:
Heard last year Lew and John were at the NAB in Vegas and were held up walking down the Strip. Suspect got away with $100 in Cash and $1,000 in trade....
Click to expand...

;D
awesome!
Click to expand...

Mazel Tov!!!
 
charlestondxman said:
We'll see what happens. Cumulus could move 96.9 over to talk, but I don't know what will happen. Will people be fired? Anything could happen in either market.

Richard Todd is coming back on Feb. 16, so he definitely won't be moved.
Click to expand...

I hadnt heard that Todd was coming back. Good for him.

Was there any new news?
 
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