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Curious Arbitron Question

B

BobRoss

WZUN is known as Sunny 102.
Movin' 100's afternoon drive DJ calls himself Yo Sunny Joe.

If someone simply writes "Sunny" in a Syracuse Arb diary between 3 and 7pm... who gets the credit?

Do they decide based on what that person wrote down for other hours, even though the assumption could be wrong? Or do they just discard those hours from that person's diary since they can't make a clear determination?
 
Arb gives credit 99% of the time now based on call letters or freq. being written in a diary since that's what they encourage diarykeepers to do in the instructions. But...yes, if there was a question...they'd like at other diary entries first and if it was still unclear, the atr. hours in question would be evenly split between the 2 parties
 
on that note, what if you have someone voice track on two different stations, say "sunny" tracked on one station for middays and then did a live show on another staion but using the same exact name?
 
The "sunny" DJ and "sunny" station situation was a realistic question. But isn't this getting a little, uh, extreme?

It would be reviewed. As noted by 'coors (BTW, ya coulda done better with "Molson"), station attribution, primarily call letters, secondarily frequency and then slogan usually dictate what station gets credit for listening. Until PPM kicks in for Syracuse, which will be a while, 2011-12, the best way to get your radio station credited in Arbitron diaries is with call letters and frequency, followed by frequency and slogan/slogan and frequency.

I'm thinkin' if you're an afternoon jock on WXXX and you're competing within the same format with another jock on "Sunny 100" you're gonna change your name to something real, but catchy... like, say... Jeff Casey.

Open phone book, close eyes, throw dart.
 
probuttonpusher said:
on that note, what if you have someone voice track on two different stations, say "sunny" tracked on one station for middays and then did a live show on another staion but using the same exact name?
Click to expand...

As mentioned before...they don't bother keeping talent names registered in the diary comments anymore. If someone for 7 days listens to same stations at same times of day, but on 6 of those days writes down the call letters, but on the 7th day writes down jock names. They MIGHT look to verify which station it is, but they'll usually give it to the station since they assume it was a writing error and they were listening to the same station on that one day as they have been for the other 6.

It's why we've seen all stations really emphasize the calls or freq. in their imaging!
 
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