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Current Dance Music?

B

bigjersey

Guest
Does anyone on this board know why New York radio companies are so against current dance music?

I think that only 1 New York station should be playing 1970s and 1980s Donna Summer songs over and over again.
New York has 2.

The repetition is crazy on WNEW (Donna Summer,Alisha all day).

Where is PD Swedish Egil when you need him?
 
> Does anyone on this board know why New York radio companies
> are so against current dance music?
>
> I think that only 1 New York station should be playing 1970s
> and 1980s Donna Summer songs over and over again.
> New York has 2.
>
> The repetition is crazy on WNEW (Donna Summer,Alisha all
> day).
>
> Where is PD Swedish Egil when you need him?
>

bigjersey,

I have been asking myself (as well as others on this board) the same question for over 10 years now. The "devils advocate" argument is that these radio/sales execs feel current dance won't sell to the audience they are targeting (women 25-54). But my side is simply this...those same women listened to the classic dance tracks when they were NEW and it had to be introduced to them somehow. You could do the exact same thing with current dance and as long as it gets the heavy rotation play, current dance CAN AND WILL WORK! But these execs feel that according to the numbers, they should stick to what was old and what worked. Sooner or later, it will bite one station in the ass! (Hint : the one on 103.5).

And YES, I totally agree that you have two rhythmic stations...ONE should be playing the classic dance (and that goes to 'NEW since they had that focus).

What I find equally disturbing is that out of the HD-2 formatted stations in New York...NOT ONE OF THEM IS CURRENT DANCE! 'NEW is NOT a current dance station. And even though 'KTU plays current (few and far in between, sadly), they are NOT a current dance station!

I am working on something VERY soon. Dance music fans HAVE to be heard before the formats that play something rhythmic implodes on us.

And yeah, where IS Swedish Egil! Haven't spoken to him in years! :) For that matter, Alan Freed (Beat Radio) too! :)

TONY SANTIAGO
 
> > Does anyone on this board know why New York radio
> companies
> > are so against current dance music?
> >
> > I think that only 1 New York station should be playing
> 1970s
> > and 1980s Donna Summer songs over and over again.
> > New York has 2.
> >
> > The repetition is crazy on WNEW (Donna Summer,Alisha all
> > day).
> >
> > Where is PD Swedish Egil when you need him?
> >
>
> bigjersey,
>
> I have been asking myself (as well as others on this board)
> the same question for over 10 years now. The "devils
> advocate" argument is that these radio/sales execs feel
> current dance won't sell to the audience they are targeting
> (women 25-54). But my side is simply this...those same
> women listened to the classic dance tracks when they were
> NEW and it had to be introduced to them somehow. You could
> do the exact same thing with current dance and as long as it
> gets the heavy rotation play, current dance CAN AND WILL
> WORK! But these execs feel that according to the numbers,
> they should stick to what was old and what worked. Sooner
> or later, it will bite one station in the ass! (Hint : the
> one on 103.5).
>
> And YES, I totally agree that you have two rhythmic
> stations...ONE should be playing the classic dance (and that
> goes to 'NEW since they had that focus).
>
> What I find equally disturbing is that out of the HD-2
> formatted stations in New York...NOT ONE OF THEM IS CURRENT
> DANCE! 'NEW is NOT a current dance station. And even
> though 'KTU plays current (few and far in between, sadly),
> they are NOT a current dance station!
>
> I am working on something VERY soon. Dance music fans HAVE
> to be heard before the formats that play something rhythmic
> implodes on us.
>
> And yeah, where IS Swedish Egil! Haven't spoken to him in
> years! :) For that matter, Alan Freed (Beat Radio) too! :)
>
> TONY SANTIAGO
>
I think it is a shame what has happened to Dance/House music in the last five years or so. I kind of figured that N.Y.C. was going through the same thing that Chicago is going through with the dance music thing.
Whenever you hear House Mixes here, it is only old school House Mixes. The few House Mixes you do hear the DJ's play, it is all "tech-house", no soulful cuts.
I think the trend is going to change again where House/Dance will rule. I think now, House is taking a back seat to Hip-Hop and Reggaeton. But I think both genres are both oversaturated and MORE people will go back to House. There also needs to be a breakout dance/house hit that breaks the mold on the charts in order for the genre to come back strong. I don't think I ever remember a time where dance/house music was in this big of a slump. But as the saying goes, there is nowhere go to from the bottom but up.
 
Both of them would be good or any PD that really loves and knows the music would be great. New York Radio Needs To Dare TO Dance even if its Just a HD-2 Station in NY would be highly profitable and have a life style following like the old Hot Dance Stations in the 80s.
 
> I think now, House is taking a back seat to
> Hip-Hop and Reggaeton. But I think both genres are both
> oversaturated and MORE people will go back to House. There
> also needs to be a breakout dance/house hit that breaks the
> mold on the charts in order for the genre to come back
> strong. I don't think I ever remember a time where
> dance/house music was in this big of a slump. But as the
> saying goes, there is nowhere go to from the bottom but up.

Funny you mention reggaeton.

I consider that sound the same as the original 'KTU in 1978. When disco really exploded onto the scene after years of being "underground", it EXPLODED, the same way reggaeton is now.

Yet, I can't see a reggaeton station last into the next decade. The sound repetition will KILL it. Granted, I don't HATE the music but I don't see this sound going past 2010. I can be wrong though.

And regarding that dance breakout hit, I don't think it can take just ONE song. If you go by now, then Madonna and Cascada would have ushered more dance hits to get on the charts. There has to be more than that such as some sort of exposure on the video channels (of course it takes MONEY to do that and a lot of indie labels just don't have those type of budgets).

Right now, 'KTU is seeing a low rated station like 'NEW increase by an 0.1 or something and they just want to get those listeners over to their side by playing older material. Personally, I don't see a slump if you base what Party 105.3 is doing. It's just companies that are OUT OF TOUCH and sales offices that only see numbers, not what the people really demand.

TONY SANTIAGO
 
> > I think now, House is taking a back seat to
> > Hip-Hop and Reggaeton. But I think both genres are both
> > oversaturated and MORE people will go back to House.
> There
> > also needs to be a breakout dance/house hit that breaks
> the
> > mold on the charts in order for the genre to come back
> > strong. I don't think I ever remember a time where
> > dance/house music was in this big of a slump. But as the
> > saying goes, there is nowhere go to from the bottom but
> up.
>
> Funny you mention reggaeton.
>
> I consider that sound the same as the original 'KTU in 1978.
> When disco really exploded onto the scene after years of
> being "underground", it EXPLODED, the same way reggaeton is
> now.
>
> Yet, I can't see a reggaeton station last into the next
> decade. The sound repetition will KILL it. Granted, I
> don't HATE the music but I don't see this sound going past
> 2010. I can be wrong though.
>
> And regarding that dance breakout hit, I don't think it can
> take just ONE song. If you go by now, then Madonna and
> Cascada would have ushered more dance hits to get on the
> charts. There has to be more than that such as some sort of
> exposure on the video channels (of course it takes MONEY to
> do that and a lot of indie labels just don't have those type
> of budgets).
>
> Right now, 'KTU is seeing a low rated station like 'NEW
> increase by an 0.1 or something and they just want to get
> those listeners over to their side by playing older
> material. Personally, I don't see a slump if you base what
> Party 105.3 is doing. It's just companies that are OUT OF
> TOUCH and sales offices that only see numbers, not what the
> people really demand.
>
> TONY SANTIAGO
>
Madonna is not a "Dance "breakout hit; she's percieved as a pop star who makes records you can dance to,and for the mass audience, PERCEPTION is the name of the game,as with the audience 'perceptions'of hip hop and the pop-punk scene that gave the world Green Day. Cascada is a fabulous record, but it's not an artist driven record, it's that Benelux "sound" which is the star, as is the case from time to time with a Lasgo or DJ Sammy song.
None of this will be enough to make the youth audience think that dance is hip ! The disco 70s was a different story, it didn't have to co exist under the hard macho glare of hip hop back then. The regulation dance track, with a female vocal which usually sounds like a combination of a Broadway lead singer or very good American Idol contestant, will never win over the hardened-by-hip hop male audience, plain and simply. I do know from personal experience that the gay audience loves the vibrant soaring female 'diva; vocal, but if any of you think that's going to cross over to the main stream,let me be the first to have to (sadly) burst your bubble.
I predicted this current situation three years ago on these boards,and everyone said I was a trouble maker and a nut; what say ye now?
(And I admire Mr. Santiago,his passion and energy level, as I do with the rest of the posters here, but your just wanting and demanding something to happen isn't going to be enough to make it happen,if the 'tools' aren't there.)
From a personal agenda stand point, I've been delivering a series of radio ready dance tracks that could make a difference(including the current, incredibly radio friendly "DanceFloor"), and dance radio turns a deaf ear; so excuse me if I don't join in mourning the early funeral of dance on terrestrial radio, which is most certainly about to happen. <P ID="edit"><FONT class="small">Edited by lalumia on 02/11/06 03:25 PM.</FONT></P>
 
Dance isnt going to ever get the Hip Hop Type ratings and thats because its a life style type of music. It is produced and consumed in a club going society. That has been true since the early days of disco. But a commecial terristerial dance radio station can still be very profitable.
 
> Dance isnt going to ever get the Hip Hop Type ratings and
> thats because its a life style type of music. It is
> produced and consumed in a club going society. That has been
> true since the early days of disco. But a commecial
> terristerial dance radio station can still be very
> profitable.
>
In the early days of disco, "Rock The Boat","Ring My Bell" and YMCA" were all instant crossover smashes at the CHR Top 40 stations of the day; they were written and concieved to reflect "the street" in the mid to late 70s,and thus reflected a legit demand that pop radio couldn't wait to reflect.
These days,there is still a club going society,built around a 'life style' music, but as it turns out, that society and life style is hip hop, for black ,white and brown young people.It's reflected at Top 40 radio and in the movies,as was the case with disco("Saturday Night Fever",etc)in the 70s,as well as at MTV,which wasn't around in the 70s.
The current dance scene needs a reality check,and a quick one at that.
 
> I think it is a shame what has happened to Dance/House music
> in the last five years or so. I kind of figured that N.Y.C.
> was going through the same thing that Chicago is going
> through with the dance music thing.
> Whenever you hear House Mixes here, it is only old school
> House Mixes. The few House Mixes you do hear the DJ's play,
> it is all "tech-house", no soulful cuts.
> I think the trend is going to change again where House/Dance
> will rule. I think now, House is taking a back seat to
> Hip-Hop and Reggaeton. But I think both genres are both
> oversaturated and MORE people will go back to House. There
> also needs to be a breakout dance/house hit that breaks the
> mold on the charts in order for the genre to come back
> strong. I don't think I ever remember a time where
> dance/house music was in this big of a slump. But as the
> saying goes, there is nowhere go to from the bottom but up.
>

Today's dance music isn't the way it used to be, I remember the non-stop cutting edge dance songs of the late 90's-2000 (Tiesto, PVD, Oakenfold, etc.). Now we don't really hear any of those sounds anymore because there is no station, other than 105.3, that has the guts to play them.

All we hear today are all these saturated commercial remakes (DHT, DJ Sammy, Freemasons, etc.). Now don't get me wrong these songs are better than nothing but to me it just seems like the whole current dance genre is not as aggressive as it once was. Unfortunately, until a NYC station decides to grow "cojones" and program a dance station correctly.. we will continue to have this over-saturation of disco on more than 3 locations on our dials.

JC<P ID="signature">______________
NYC & CT Radio Lover
"KTU needs to change to a current dance format"
<IMG SRC=http://www.staticfiends.com/images/beavis-butthead.jpg width=200 height=170></P>
 
(me in parenthesis)

> Madonna is not a "Dance "breakout hit; she's percieved as a
> pop star who makes records you can dance to,and for the mass
> audience, PERCEPTION is the name of the game,as with the
> audience 'perceptions'of hip hop and the pop-punk scene that
> gave the world Green Day. Cascada is a fabulous record, but
> it's not an artist driven record, it's that Benelux "sound"
> which is the star, as is the case from time to time with a
> Lasgo or DJ Sammy song.

(I was basically going by what the general public perceives as "breakout". For core fans like us, we know better. But it is a matter of getting to that sometime dance music listener/general public. No doubt it is an uphill battle...yet one I feel well worth it.)

> None of this will be enough to make the youth audience think
> that dance is hip ! The disco 70s was a different story, it
> didn't have to co exist under the hard macho glare of hip
> hop back then. The regulation dance track, with a female
> vocal which usually sounds like a combination of a Broadway
> lead singer or very good American Idol contestant, will
> never win over the hardened-by-hip hop male audience, plain
> and simply. I do know from personal experience that the gay
> audience loves the vibrant soaring female 'diva; vocal, but
> if any of you think that's going to cross over to the main
> stream,let me be the first to have to (sadly) burst your
> bubble.

(You mention the gay audience. And I think that's the biggest problem right there. Not with me and some of us mind you...but "Madison Avenue" and their stereotypical notion of how they perceive gays. Heck, you see it in shows such as "(BLEEP) As Folk"...the gay audience dancing to the deep underground club sounds. And I think it is that fear by the ad execs and conservative America that is holding dance music back. Yes, gays love dance music and that's great! Straight people can love the underground sounds too...heck I do. And if a gay couple is next to me in a club....SO FRIGGIN WHAT! :) Then again, that is me and I am sure others might not mind. But in this age of conservativism in this country, dance becomes a hard sell if this is in back of the general public's mind.)

> I predicted this current situation three years ago on these
> boards,and everyone said I was a trouble maker and a nut;
> what say ye now?

(No one expected 'KTU to challenge onto 'NEW and go back. Our thinking was that since 'NEW would go classics, 'KTU could get the current audience and lean more towards currents (not abandoning classics mind you..but at least a 70/30 lean on currents. And if I remember the arguments Mr. Lalumia, you were supporting 'NEW and wanted 'KTU to die off...this was at the time when Frankie Blue was PD there. Personally, I didn't think two dance stations was a bad thing if they did their own niches. Unfortunately they are one in the same and one of the stations will eventually purge off.)

> (And I admire Mr. Santiago,his passion and energy level, as
> I do with the rest of the posters here, but your just
> wanting and demanding something to happen isn't going to be
> enough to make it happen,if the 'tools' aren't there.)

(And that's why I have to do something again. We have to get the "tools" out there somehow. The only "tool" I can offer is awareness. It has to take a concerted effort by record labels, clubs, dj's, record pools, dance music fans to help push things further and perhaps add more tools along the way. I am reconsidering doing the Metro New York Dance Radio Coalition again...but this time as an outreach to let the New York media community, at large, know what WE want.)

> From a personal agenda stand point, I've been delivering a
> series of radio ready dance tracks that could make a
> difference(including the current, incredibly radio friendly
> "DanceFloor"), and dance radio turns a deaf ear; so excuse
> me if I don't join in mourning the early funeral of dance
> on terrestrial radio, which is most certainly about to
> happen.

(Question Jim....and you don't have to answer this directly, or for that matter at all. When passing your tracks around, did certain stations - DO NOT MENTION WHICH STATION - wanted to be "schmeered" some green backs? I'm just wondering if that's what dance music artists have to struggle to do with limited funds.)

Granted, yes, we do have streams, satellite radio, etc. But as a radio traditionalist, I am not yet ready to "throw in the towel" on terrestrial radio. If these media corporations could praise "insight" and allow PD's a sort of "carte blanche" to add on the currents. Yeah, it's a pipe dream but something that perhaps with awareness...can open up things.

Thanks Jim,
TS
 
> (me in parenthesis)
>
> > Madonna is not a "Dance "breakout hit; she's percieved as
> a
> > pop star who makes records you can dance to,and for the
> mass
> > audience, PERCEPTION is the name of the game,as with the
> > audience 'perceptions'of hip hop and the pop-punk scene
> that
> > gave the world Green Day. Cascada is a fabulous record,
> but
> > it's not an artist driven record, it's that Benelux
> "sound"
> > which is the star, as is the case from time to time with a
>
> > Lasgo or DJ Sammy song.
>
> (I was basically going by what the general public perceives
> as "breakout". For core fans like us, we know better. But
> it is a matter of getting to that sometime dance music
> listener/general public. No doubt it is an uphill
> battle...yet one I feel well worth it.)
>
> > None of this will be enough to make the youth audience
> think
> > that dance is hip ! The disco 70s was a different story,
> it
> > didn't have to co exist under the hard macho glare of hip
>
> > hop back then. The regulation dance track, with a female
> > vocal which usually sounds like a combination of a
> Broadway
> > lead singer or very good American Idol contestant, will
> > never win over the hardened-by-hip hop male audience,
> plain
> > and simply. I do know from personal experience that the
> gay
> > audience loves the vibrant soaring female 'diva; vocal,
> but
> > if any of you think that's going to cross over to the main
>
> > stream,let me be the first to have to (sadly) burst your
> > bubble.
>
> (You mention the gay audience. And I think that's the
> biggest problem right there. Not with me and some of us
> mind you...but "Madison Avenue" and their stereotypical
> notion of how they perceive gays. Heck, you see it in shows
> such as "(BLEEP) As Folk"...the gay audience dancing to the
> deep underground club sounds. And I think it is that fear
> by the ad execs and conservative America that is holding
> dance music back. Yes, gays love dance music and that's
> great! Straight people can love the underground sounds
> too...heck I do. And if a gay couple is next to me in a
> club....SO FRIGGIN WHAT! :) Then again, that is me and I am
> sure others might not mind. But in this age of
> conservativism in this country, dance becomes a hard sell if
> this is in back of the general public's mind.)
>
> > I predicted this current situation three years ago on
> these
> > boards,and everyone said I was a trouble maker and a nut;
> > what say ye now?
>
> (No one expected 'KTU to challenge onto 'NEW and go back.
> Our thinking was that since 'NEW would go classics, 'KTU
> could get the current audience and lean more towards
> currents (not abandoning classics mind you..but at least a
> 70/30 lean on currents. And if I remember the arguments Mr.
> Lalumia, you were supporting 'NEW and wanted 'KTU to die
> off...this was at the time when Frankie Blue was PD there.
> Personally, I didn't think two dance stations was a bad
> thing if they did their own niches. Unfortunately they are
> one in the same and one of the stations will eventually
> purge off.)
>
> > (And I admire Mr. Santiago,his passion and energy level,
> as
> > I do with the rest of the posters here, but your just
> > wanting and demanding something to happen isn't going to
> be
> > enough to make it happen,if the 'tools' aren't there.)
>
> (And that's why I have to do something again. We have to
> get the "tools" out there somehow. The only "tool" I can
> offer is awareness. It has to take a concerted effort by
> record labels, clubs, dj's, record pools, dance music fans
> to help push things further and perhaps add more tools along
> the way. I am reconsidering doing the Metro New York Dance
> Radio Coalition again...but this time as an outreach to let
> the New York media community, at large, know what WE want.)
>
> > From a personal agenda stand point, I've been delivering a
>
> > series of radio ready dance tracks that could make a
> > difference(including the current, incredibly radio
> friendly
> > "DanceFloor"), and dance radio turns a deaf ear; so excuse
>
> > me if I don't join in mourning the early funeral of dance
>
> > on terrestrial radio, which is most certainly about to
> > happen.
>
> (Question Jim....and you don't have to answer this directly,
> or for that matter at all. When passing your tracks around,
> did certain stations - DO NOT MENTION WHICH STATION - wanted
> to be "schmeered" some green backs? I'm just wondering if
> that's what dance music artists have to struggle to do with
> limited funds.)
>
> Granted, yes, we do have streams, satellite radio, etc. But
> as a radio traditionalist, I am not yet ready to "throw in
> the towel" on terrestrial radio. If these media
> corporations could praise "insight" and allow PD's a sort of
> "carte blanche" to add on the currents. Yeah, it's a pipe
> dream but something that perhaps with awareness...can open
> up things.
>
> Thanks Jim,
> TS
>
Wow, Tony,great response. First off, Frankie Blue had been unceremoniously dumped from KTU when I was ranting,which is probably what inspired the rant, along with the frustration of the short sightedness of dance, again, not just in reaction to my 'left field' efforts(which have made big noise in many countries around the globe) but the harder edge dance,like for example the tracks that just recieved Grammy Awards ,Chemical Bros.,all that sort of thing.
...The obvious preferential treatment accorded to the 'broadway sounding" and,as you agreed, 'gay sounding' diva records was, in my estimation,a formula for self destruction for the dance industry,and that has come to pass...I never wanted to see KTU gone,per se,although some of the rants and raves may have sounded that way,but as you know, this is a very frustrating business, and one that I'd like to see do better...
No one has approached me for payola,or the small indies(Strong Island, Liquid Music) that I record for,nor, to my knowledge,have they approached the labels directly,but there might be a promotional machine that we're not hooked into. I hate to make these things sound like a commercial for myself, but thanks to Bobby La Serra's production and musicality, "DanceFloor" seems to provoke the same sort of reactions that "Who Let The Dogs Out" and "We Like To Party" did when they were brand new,which I think is what dance radio needs quite badly right now. After the outrageous subject matter of our previous releases,I wanted to test myself by writing a commercial but viable pop record,and we did,now it's dance radio's move.
Not to sound like the egomaniac that we all know that I am, I think the record is a better long term gift to dance radio than any quick payoff could be,as it could help turn things around.We'll have to just sit back and watch, and if there's anything I can do to help you with the revival of your project, please let me know.
Cheers, Jimi
 
> Wow, Tony,great response. First off, Frankie Blue had been
> unceremoniously dumped from KTU when I was ranting,which is
> probably what inspired the rant, along with the frustration
> of the short sightedness of dance, again, not just in
> reaction to my 'left field' efforts(which have made big
> noise in many countries around the globe) but the harder
> edge dance,like for example the tracks that just recieved
> Grammy Awards ,Chemical Bros.,all that sort of thing.
> ...The obvious preferential treatment accorded to the
> 'broadway sounding" and,as you agreed, 'gay sounding' diva
> records was, in my estimation,a formula for self destruction
> for the dance industry,and that has come to pass...I never
> wanted to see KTU gone,per se,although some of the rants and
> raves may have sounded that way,but as you know, this is a
> very frustrating business, and one that I'd like to see do
> better...
> No one has approached me for payola,or the small
> indies(Strong Island, Liquid Music) that I record for,nor,
> to my knowledge,have they approached the labels directly,but
> there might be a promotional machine that we're not hooked
> into. I hate to make these things sound like a commercial
> for myself, but thanks to Bobby La Serra's production and
> musicality, "DanceFloor" seems to provoke the same sort of
> reactions that "Who Let The Dogs Out" and "We Like To Party"
> did when they were brand new,which I think is what dance
> radio needs quite badly right now. After the outrageous
> subject matter of our previous releases,I wanted to test
> myself by writing a commercial but viable pop record,and we
> did,now it's dance radio's move.
> Not to sound like the egomaniac that we all know that I am,
> I think the record is a better long term gift to dance radio
> than any quick payoff could be,as it could help turn things
> around.We'll have to just sit back and watch, and if there's
> anything I can do to help you with the revival of your
> project, please let me know.
> Cheers, Jimi
>

WOW Tony & Jimi! Great posts!

I agree totally with you that Dance music needs that next big song.. or songs to put it back on the map. I myself being a hardcore dance fan, I love the underground trance/house from the likes of Tiesto, PVD. etc. Granted I dont think dance radio will come close to it's high times of the late 90's unless we moved to Europe.

If there is anything I can do to help, just let me know.

LONG LIVE DANCE MUSIC... EVEN IF THE CORP-SUITS DON'T THINK IT WILL MAKE $

JC<P ID="signature">______________
NYC & CT Radio Lover
"KTU needs to change to a current dance format"
<IMG SRC=http://www.staticfiends.com/images/beavis-butthead.jpg width=200 height=170></P>
 
Re: Current Dance Music? KTU

What's incredible is that KTU-HD2 isn't even current dance. It's country!
I know they were trying to beat everyone to the punch is this city without a country station but apparently they are more interested in targeting women in the New Jersey suburbs with country than targeting the core city audience in the city in which it serves with dance.

On a more positive note, it seems to me that as of about 10 days ago KTU is going more current in it's day parts. They've always leaned on currents in the evenings and weekends but I "think" I do hear a slight change on week days as well. Am I crazy...? Maybe it's just wishful thinking.
<P ID="signature">______________
www.airamericaradio.com
</P>
 
> >
>
> WOW Tony & Jimi! Great posts!
>
> I agree totally with you that Dance music needs that next
> big song.. or songs to put it back on the map. I myself
> being a hardcore dance fan, I love the underground
> trance/house from the likes of Tiesto, PVD. etc.

My favorite types of Dance music are more then likely similar to yours.
Have you had the chance to check out my list of FM Dance radio stations from around the world?

http://www.radio-info.com/mods/posts?Board=streaming

Some of the stations I'd especially recommend from that list (to you specifically) might be a bit too underground leaning for an FM in New York, but are well woth checking out:

Beat 100.9 Mexico City
Fresh FM Holland
Tempo FM Belgium
Fresh FM Adelaide (Australia)
M2O Italy (Nu-NRG, who are signed to Paul Van Dyk's Vandit label, host a show there)
Metro FM Hungary
Power Hit Radio Estonia
Up FM Auckland, New Zealand
Sunshine live Germany
NRK M-Petre Norway
Dinamo FM Istanbul, Turkey
Sunshine Radio Tenerife, Spain
Radio Record St. Petersburg, Russia
Radio Deea, Romania
Twisted 107.7 Auckland (New Zealand)
Power Hit Radio Lithuania
KLF Radio Finland
 
> > I think now, House is taking a back seat to
> > Hip-Hop and Reggaeton. But I think both genres are both
> > oversaturated and MORE people will go back to House.
> There
> > also needs to be a breakout dance/house hit that breaks
> the
> > mold on the charts in order for the genre to come back
> > strong. I don't think I ever remember a time where
> > dance/house music was in this big of a slump. But as the
> > saying goes, there is nowhere go to from the bottom but
> up.
>
> Funny you mention reggaeton.
>
> I consider that sound the same as the original 'KTU in 1978.
> When disco really exploded onto the scene after years of
> being "underground", it EXPLODED, the same way reggaeton is
> now.
>
> Yet, I can't see a reggaeton station last into the next
> decade. The sound repetition will KILL it. Granted, I
> don't HATE the music but I don't see this sound going past
> 2010. I can be wrong though.
>
> And regarding that dance breakout hit, I don't think it can
> take just ONE song. If you go by now, then Madonna and
> Cascada would have ushered more dance hits to get on the
> charts. There has to be more than that such as some sort of
> exposure on the video channels (of course it takes MONEY to
> do that and a lot of indie labels just don't have those type
> of budgets).

>Tony, I think you are right about the exposure of dance product. I also think a lot of these labels need to get rid of the stigma that dance music doesn't sell in the United States. If it is promoted correctly, it CAN sell!!! Hip-Hop wouldn't sell either if the promotion were not there. Think about it, a lot of corporate labels told Russell Simmons back in the day that Hip-Hop would never amount to anything, but he proved them wrong. There are popular songs (of all genres) out right now which aren't that great, but the labels choose to support them because they think it will sell. But, they will not support quality product.
True enough, you may need more than one breakout hit for dance to make a strong comeback, but you have to have something.
As far as Madonna's "Hung Up" release, I don't think it was that strong of a hit. It peaked for a little while, but then it tanked right back down.
Bottom line is this, without promotion, NOTHING will be popular. I honestly also think that music companies have their "flavors of the month or year" and they don't care what the audience wants, they care about what they want.

> Right now, 'KTU is seeing a low rated station like 'NEW
> increase by an 0.1 or something and they just want to get
> those listeners over to their side by playing older
> material. Personally, I don't see a slump if you base what
> Party 105.3 is doing. It's just companies that are OUT OF
> TOUCH and sales offices that only see numbers, not what the
> people really demand.
>
> TONY SANTIAGO
>
 
> > > I think now, House is taking a back seat to
> > > Hip-Hop and Reggaeton. But I think both genres are both
>
> > > oversaturated and MORE people will go back to House.
> > There
> > > also needs to be a breakout dance/house hit that breaks
> > the
> > > mold on the charts in order for the genre to come back
> > > strong. I don't think I ever remember a time where
> > > dance/house music was in this big of a slump. But as
> the
> > > saying goes, there is nowhere go to from the bottom but
> > up.
> >
> > Funny you mention reggaeton.
> >
> > I consider that sound the same as the original 'KTU in
> 1978.
> > When disco really exploded onto the scene after years of
> > being "underground", it EXPLODED, the same way reggaeton
> is
> > now.
> >
> > Yet, I can't see a reggaeton station last into the next
> > decade. The sound repetition will KILL it. Granted, I
> > don't HATE the music but I don't see this sound going past
>
> > 2010. I can be wrong though.
> >
> > And regarding that dance breakout hit, I don't think it
> can
> > take just ONE song. If you go by now, then Madonna and
> > Cascada would have ushered more dance hits to get on the
> > charts. There has to be more than that such as some sort
> of
> > exposure on the video channels (of course it takes MONEY
> to
> > do that and a lot of indie labels just don't have those
> type
> > of budgets).
> >
> > Right now, 'KTU is seeing a low rated station like 'NEW
> > increase by an 0.1 or something and they just want to get
> > those listeners over to their side by playing older
> > material. Personally, I don't see a slump if you base
> what
> > Party 105.3 is doing. It's just companies that are OUT OF
>
> > TOUCH and sales offices that only see numbers, not what
> the
> > people really demand.
> >
> > TONY SANTIAGO
> >
> Madonna is not a "Dance "breakout hit; she's percieved as a
> pop star who makes records you can dance to,and for the mass
> audience, PERCEPTION is the name of the game,as with the
> audience 'perceptions'of hip hop and the pop-punk scene that
> gave the world Green Day. Cascada is a fabulous record, but
> it's not an artist driven record, it's that Benelux "sound"
> which is the star, as is the case from time to time with a
> Lasgo or DJ Sammy song.
> None of this will be enough to make the youth audience think
> that dance is hip ! The disco 70s was a different story, it
> didn't have to co exist under the hard macho glare of hip
> hop back then. The regulation dance track, with a female
> vocal which usually sounds like a combination of a Broadway
> lead singer or very good American Idol contestant, will
> never win over the hardened-by-hip hop male audience, plain
> and simply. I do know from personal experience that the gay
> audience loves the vibrant soaring female 'diva; vocal, but
> if any of you think that's going to cross over to the main
> stream,let me be the first to have to (sadly) burst your
> bubble.

Well, with all due respect, not all gay men even like the bubble gum dance-pop sound. There are some that like Deep House Music and bangin' House Trax.
I don't think that's totally true either that Hip-Hop and House cannot co-exist. I don't know about N.Y.C., but Hip-Hop and House music in Chicago seem to go together well. You even hear the DJ's put current Hip-Hop songs over House tracks.
I think if House Music is marketed and produced correctly, you CAN get that audience. I think in a lot of parts of the country it is the way the music is perceived. Some individuals (especially SOME straight males) think that it is "gay" to listen to House/Dance music. That makes them not want to even give it a chance. With the exception of Chicago, N.Y.C., Detroit, Philly, etc. The United States as a whole is VERY dance music phobic.

> I predicted this current situation three years ago on these
> boards,and everyone said I was a trouble maker and a nut;
> what say ye now?
> (And I admire Mr. Santiago,his passion and energy level, as
> I do with the rest of the posters here, but your just
> wanting and demanding something to happen isn't going to be
> enough to make it happen,if the 'tools' aren't there.)
> From a personal agenda stand point, I've been delivering a
> series of radio ready dance tracks that could make a
> difference(including the current, incredibly radio friendly
> "DanceFloor"), and dance radio turns a deaf ear; so excuse
> me if I don't join in mourning the early funeral of dance
> on terrestrial radio, which is most certainly about to
> happen.
>
 
> Dance isnt going to ever get the Hip Hop Type ratings and
> thats because its a life style type of music. It is
> produced and consumed in a club going society. That has been
> true since the early days of disco. But a commecial
> terristerial dance radio station can still be very
> profitable.
>
The reason why is because there isn't any promotion of dance music like there is Hip-Hop.
If the Hip-Hop community didn't get the publicity on its side, it would fail as well.
You do have to admit, record labels have their "favorites" and dance isn't one of them.
I think what the dance/house music community needs is its own "Russell Simmons" type promoter, so that way dance/House could be on the map.
 
Hip Hop is popular because it was promoted?(lol) Hip Hop had to literally fight it's way onto Top 40 radio and MTV for a decade, and was able to do so because it's popularity was coming from the "street" and the clubs, it was what the "street" and the clubs wanted and still want. Try playing a house record in a club full of hip hop fans; good luck.It has nothing to do with a 'promoter';Merlin The Magican and Harry Potter's magic wand still couldn't get the new breed audience to react to the last several years worth of 'dance' tracks; if the demand was there, you'd see it and hear it everywhere.
The crybaby theme" hip hop was forced down everyone's throat" is utter rubbish. Top 40 radio and MTV resisted hip hop for as long as they could before the audience demand was too powerful to ignore,anyone who's really in the music business would be happy to explain that reality.
> > Dance isnt going to ever get the Hip Hop Type ratings and
> > thats because its a life style type of music. It is
> > produced and consumed in a club going society. That has
> been
> > true since the early days of disco. But a commecial
> > terristerial dance radio station can still be very
> > profitable.
> >
> The reason why is because there isn't any promotion of dance
> music like there is Hip-Hop.
> If the Hip-Hop community didn't get the publicity on its
> side, it would fail as well.
> You do have to admit, record labels have their "favorites"
> and dance isn't one of them.
> I think what the dance/house music community needs is its
> own "Russell Simmons" type promoter, so that way dance/House
> could be on the map.
>
<P ID="edit"><FONT class="small">Edited by lalumia on 02/12/06 08:51 PM.</FONT></P>
 
House fans might be willing to tolerate hip hop, but hip hop fans aren't willing to tolerate diva dance records; it's never gonna happen, it'a a complete culture clash and that's not enough magic in the wand to make that ever happen.As to banging House beats, that's all well and good in the nite clubs, but cross over top 40 ain't having it, and this conversation is about dance's future at terrestrial commercial radio.
> > > > I think now, House is taking a back seat to
> > > > Hip-Hop and Reggaeton. But I think both genres are
> both
> >
> > > > oversaturated and MORE people will go back to House.
> > > There
> > > > also needs to be a breakout dance/house hit that
> breaks
> > > the
> > > > mold on the charts in order for the genre to come back
>
> > > > strong. I don't think I ever remember a time where
> > > > dance/house music was in this big of a slump. But as
> > the
> > > > saying goes, there is nowhere go to from the bottom
> but
> > > up.
> > >
> > > Funny you mention reggaeton.
> > >
> > > I consider that sound the same as the original 'KTU in
> > 1978.
> > > When disco really exploded onto the scene after years
> of
> > > being "underground", it EXPLODED, the same way reggaeton
>
> > is
> > > now.
> > >
> > > Yet, I can't see a reggaeton station last into the next
> > > decade. The sound repetition will KILL it. Granted, I
> > > don't HATE the music but I don't see this sound going
> past
> >
> > > 2010. I can be wrong though.
> > >
> > > And regarding that dance breakout hit, I don't think it
> > can
> > > take just ONE song. If you go by now, then Madonna and
> > > Cascada would have ushered more dance hits to get on the
>
> > > charts. There has to be more than that such as some
> sort
> > of
> > > exposure on the video channels (of course it takes MONEY
>
> > to
> > > do that and a lot of indie labels just don't have those
> > type
> > > of budgets).
> > >
> > > Right now, 'KTU is seeing a low rated station like 'NEW
> > > increase by an 0.1 or something and they just want to
> get
> > > those listeners over to their side by playing older
> > > material. Personally, I don't see a slump if you base
> > what
> > > Party 105.3 is doing. It's just companies that are OUT
> OF
> >
> > > TOUCH and sales offices that only see numbers, not what
> > the
> > > people really demand.
> > >
> > > TONY SANTIAGO
> > >
> > Madonna is not a "Dance "breakout hit; she's percieved as
> a
> > pop star who makes records you can dance to,and for the
> mass
> > audience, PERCEPTION is the name of the game,as with the
> > audience 'perceptions'of hip hop and the pop-punk scene
> that
> > gave the world Green Day. Cascada is a fabulous record,
> but
> > it's not an artist driven record, it's that Benelux
> "sound"
> > which is the star, as is the case from time to time with a
>
> > Lasgo or DJ Sammy song.
> > None of this will be enough to make the youth audience
> think
> > that dance is hip ! The disco 70s was a different story,
> it
> > didn't have to co exist under the hard macho glare of hip
>
> > hop back then. The regulation dance track, with a female
> > vocal which usually sounds like a combination of a
> Broadway
> > lead singer or very good American Idol contestant, will
> > never win over the hardened-by-hip hop male audience,
> plain
> > and simply. I do know from personal experience that the
> gay
> > audience loves the vibrant soaring female 'diva; vocal,
> but
> > if any of you think that's going to cross over to the main
>
> > stream,let me be the first to have to (sadly) burst your
> > bubble.
>
> Well, with all due respect, not all gay men even like the
> bubble gum dance-pop sound. There are some that like Deep
> House Music and bangin' House Trax.
> I don't think that's totally true either that Hip-Hop and
> House cannot co-exist. I don't know about N.Y.C., but
> Hip-Hop and House music in Chicago seem to go together well.
> You even hear the DJ's put current Hip-Hop songs over House
> tracks.
> I think if House Music is marketed and produced correctly,
> you CAN get that audience. I think in a lot of parts of the
> country it is the way the music is perceived. Some
> individuals (especially SOME straight males) think that it
> is "gay" to listen to House/Dance music. That makes them
> not want to even give it a chance. With the exception of
> Chicago, N.Y.C., Detroit, Philly, etc. The United States as
> a whole is VERY dance music phobic.
>
> > I predicted this current situation three years ago on
> these
> > boards,and everyone said I was a trouble maker and a nut;
> > what say ye now?
> > (And I admire Mr. Santiago,his passion and energy level,
> as
> > I do with the rest of the posters here, but your just
> > wanting and demanding something to happen isn't going to
> be
> > enough to make it happen,if the 'tools' aren't there.)
> > From a personal agenda stand point, I've been delivering a
>
> > series of radio ready dance tracks that could make a
> > difference(including the current, incredibly radio
> friendly
> > "DanceFloor"), and dance radio turns a deaf ear; so excuse
>
> > me if I don't join in mourning the early funeral of dance
>
> > on terrestrial radio, which is most certainly about to
> > happen.
> >
>
 
The problem is dance music is again very underground with the gays, blacks, latinos, and straight people. To Crossover and get the people on the streets to listen to I dont have the answer to or else i would be the hero of dance music but it would help to have a commercial FM station dedicated to Cutting edge dance music like we had in the past.
 
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