Cox Media and Cox Print are not supposed to be 2 separate entities. The are both under Cox Media Group and promote each other. While WABE has good ratings among the older demos, WSB (WSBB) is where more of Atlanta's news listening takes place on FM.
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Cuts at "Some" News 106.7?
- Thread starter fussbudget1
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When I want national news and I'm in the car and it's drive time, I might tune in WABE. But if I want news during the day while WABE is broadcasting music, it's usually because there is something local going on that might actually affect my life, so I'll look for a local news station that has reporters on the scene. If I drive past a crime scene with lots of police cars that have their lights flashing, I'm curious about what's going on, so I'd like to be able to turn my radio on and find out.
If I'm just curious about the world situation, I can wait until I get home and can turn on TV or go to the internet.
If I'm just curious about the world situation, I can wait until I get home and can turn on TV or go to the internet.
With the announcement that the Georgia Public Broadcasting will have an in-Atlanta radio outlet soon, we may get the see a proof or failure of your observation. The conventional wisdom is that GPB will go all news.... assuming there is a great pent-up audience for news Public Radio Style that is disappointed when WABE goes Classical Music in the middle of the day.
WABE gives evidence that they have built up an ability to do (and does do) local news. Will GPB match and exceed that effort?
If your assessment of the Atlanta Market is correct (It is not a place with an appetite for ALL NEWS ALL THE TIME) then we are going to see an interesting battle, and two broadcast organizations are going to have to make some tough decisions as the two Public Radio statios square off. I assume the commercial side of radio will be watching closely for clues they may want to know.
If you look the successful All news outlets in top ten markets, with the exception of Washington, two things in common: Big AM signal, and CBS. WBBM got a FM signal as a result Merlin's all news effort which was on FM and the FM signal they got was doing poorly in the ratings kind of like WSB's 95.5 signal. Ethnic make up and even a smaller market doesn't stop CBS look at #12 Detroit
http://ratings.****************/cgi-bin/rol.exe/arb011
I realize that AM is demo / signal challenged in Atlanta. IMHO either Cox with 750 (BTW they have the CBS radio news in Atlanta) or CBS with 92.9 (Corporate directive go sports at any costs) where the only real chance All news will ever have in Atlanta.
http://ratings.****************/cgi-bin/rol.exe/arb011
I realize that AM is demo / signal challenged in Atlanta. IMHO either Cox with 750 (BTW they have the CBS radio news in Atlanta) or CBS with 92.9 (Corporate directive go sports at any costs) where the only real chance All news will ever have in Atlanta.
The other common factor is they're all up north.
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Atlanta is a Northern city that's located in the South. Those of us who live here understand that. It wasn't always that way. But it is that way now.
And that, friends, could be the foundation of a whole new thread.
Because it can be done in one geography/climate/culture, does that mean it can with certainty be transplanted to another "planting zone" and expect to produce vegetables to go on the table?
Sure. How's your hockey team doing?
I guess that could depend on what part of the Atlanta market is where you hang out.
But when I wonder where we are... and who we are... I just tune in to get the news of the day from the legislature and the state capitol, and I see and hear nothing that reminds me of lving in the North.
But yes... there are some enclaves within metro Atlanta that can make a "New Yahker" feel comfortable. I've even found a little piece of New York serving pizza and other Italian goodies in Forsyth County of all places.
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I don't see or hear anything on the news that reminds me of the North. But in retail stores and other public places where I interact with people all the time (which is a large portion of my current job), in neighborhoods from Buckhead to Cumming, from Smyrna to Tucker, and most points in-between, the people are more like the people I knew in small towns up North than like the people I've encountered in areas much more distant from Atlanta. In Buckhead, it seems little different from an affluent suburb of any Northern City. In Gainesville, Flowery Branch, Athens, or other places in Georgia farther away, it's clearly the South.
Again, that's only based on ordinary people I interact with on a daily basis. It's not based on politicians or other such phonies.
750 is really the only AM signal with a reliable signal after dark, which matters in the winter. The closest competition signalwise are 680 (which has a nasty null to the northeast, and a lesser null to the northwest) and 590 (which gets smothered with regional-channel interference).
I'm reminded of that every time I hear Belinda Skelton.
;-D
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