It's interesting - we hear so many complaints about how broadcasters on the commercial side of the aisle have pared staffing down to the barest minimum...
... and then when a broadcaster follows what are still best practices for staffing to produce content that's got depth and quality to it, they get pilloried for being overstaffed.
There is, obviously, a lot more to what comes out of WNYC than "four hours of local live programming" on 93.9/820. Anyone who's ever done the dance that is local Morning Edition understands that when done right, it's a complex weave of national and local content, and the local content has to be more than the bare-bones headlines on WINS, because there's no purpose to just duplicating WINS.
The weekly shows are also much more than just an hour or two of radio. They all have very significant digital and social components.
Good radio - which today is good broadcast AND social AND digital AND podcast AND video - still takes a lot of people to be done really well, and when it gets short shrift, it suffers. (My old station here tries to do two hours of talk a day with a full time staff of two and partial staffing from three more, and the result isn't great. Lots of one hour segments that drag on too long to fill time, lots of shows that hit the air with a bare minimum of prior research and production.)
But to just go after it on sheer volume of staff? That's as asinine as what the DOGE bros are doing in Washington, and as unlikely to result in any kind of quality service going forward.
This brilliant post should added to every comment about staffing and production.
I'll give an example of why this message is so important by giving a taste of my experience with Emmis' d"Radio 10" in Buenos Aires, a market a bit bigger than New York City. The market had, when I was involved, about a dozen AM "news talk" stations, all with 50 kw or above.
Radio 10 is 100 kw on 710, slightly directional from northwest of the market to be the equivalent of about 200 kw over the metro area and its 20 million people. We did a news based morning and afternoon show modeled after a newspaper: there were news stories, editorials, listener comments (recorded and edited into snippets), sports, weather, business and other features. We even had a staff comedian who would do a bit about a current event "Saturday Night Live" style once an hour.
On a blood pressure monitor, the show usually would read 180 / 90. It was amazingly dynamic and never paused.
The "on air" studio, facing a street corner with big windows, had 7 chairs and mikes, always filled. And there was a director, who never sat down and who made sure that each content piece fit and kept moving. There were over 20 writers and reporters and several mobile units doing street interview or reports. Total staff was about 30 for both the morning show and the afternoon one. The rest of the day was talk with full hourly news and headlines on the half. The total staff was over 100 people.
While I was there, the station was immensely profitable; it generally had double digit shares and was a complement for our "pure Argentine rock" FM station. We beat all the others in ratings, with our share being about a third of all AM news/talk listening. The reach just in the home "county" was over 4 million. Much of the content was networked in large and medium markets all over Argentina.
We could have done it with less, but every cut in staff would have meant the elimination of a portion of the "ingredients". Like a recipe, you can skip that spice you are out of, but it is not the same.
As you say, doing "20 minutes and we give you the world" is essentially a well polished rip and read. It can be done without reporters and rewriting, just using news services. And even then, it serves a useful purpose of keeping people
updated.
But a "20-minute-world" does not keep people
informed and
aware. A democracy requires more.