...eSports, that is.
https://variety.com/2016/tv/news/cw-mortal-kombat-x-chasing-the-cup-esports-tv-1201687965/
The CW has picked up the third season of Machinima’s eSports documentary series “Chasing the Cup” about players facing off in a “Mortal Kombat X” tournament — marking the first TV deal for the YouTube-focused digital studio.
CW will distribute the first five episodes of “Mortal Kombat X: Machinima’s Chasing the Cup” online at CW Seed. The finale, covering the championship of the ESL Mortal Kombat X Pro League Finals with contestants battling for $100,000 in prize money, will air on the CW Network as a one-hour primetime special on Monday, Feb. 15, at 8 p.m. ET/PT.
https://variety.com/2016/tv/news/cw-mortal-kombat-x-chasing-the-cup-esports-tv-1201687965/