D/FW Revenue Per Station

[txchipk]

KHFX 1140 filed this week to increase from 5kw days to 25kw days (http://fjallfoss.fcc.gov/cgi-bin/ws...7648&Service=AM&Form_id=301&Facility_id=65313). As part of that electronic filing, the attached the BIA 2006 revenue estimates for each station in its public filing...

http://fjallfoss.fcc.gov/prod/cdbs/...h.cgi?exhibit_id=733501&formid=301&q_num=5040

Since you normally have to pay for it to get it, it's kind of interesting to see even though it is 2 years old.

From looking at it briefly, its interesting KRLD at $23.8M far out-billed all its CBS FM sisters. At the end of 2006, CBS flipped KOAI to KMVK. KOAI (listed as KMVK there) made $12.7M in its final year...but KJKK make only $8.5M? Question: how accurate are these estimates? Hasn't KJKK always been fairly decent 25-54 (and above KOAI)?

Air America seemed to have sort of decent revenues for a marginal signal (shown as KATH 910...but like 107.5, 910's format changed in October; the listings show the end of year format and calls).

I'm kind of shocked at KESN earned $7M and KWRD-FM earned $6M. Two stations with the same facilities and the "worldwide leader" does about the same as a station that is mostly paid religious programming?

Disney know hows to sell despite the fact Arbitron didn't capture under 12 audiences for KMKI

Despite have a strong signal over most of the population in the market, KHYI earned $900k.

Confirmed: advertisers don't care value selling to 55+ as KAAM earned $550k even though it has more than twice the audience of KHYI.

 

[little1]

From looking at it briefly, its interesting KRLD at $23.8M far out-billed all its CBS FM sisters.

(stomp stomp) let's go Rangers, let's go (stomp stomp)

 

[little1]

I'm kind of shocked at KESN earned $7M

Are you shocked seeing the difference between KTCK (24m) and ESPN (7m)?

And if anybody wonders why we have so many country stations, talk stations and sports stations, check out the top 4.
If my notes are correct- WBAP 29m, KKDA 28m, KPLX 25m and KTCK 24m...

 

[jd]

As interesting as the revenue info is, I find it amazing that we now have so many high-powered AM stations in the DFW area. Granted they're highly directional in most cases, but somebody thought the investment was worth it, whether it's upgrades to existing stations or applications for move-ins to the market. The best upgrade in recent years, hands down, was the KSKY power boost to 20,000 watts but we've also seen significant upgrades on the upper part of the band including 1140, 1160, 1270, 1360, 1440 and 1600. But was it all worth it?

The KHFX application may be met with objections from other stations like 50,000-watt KWKH 1130 in Shreveport. As noted here earlier KJSA 1110 has proposed upping their power from 20 to 50kW daytime and 39kW during critical hours, but that's far from a done deal. And yes, that figures into it as well, not to mention KVCE's 35kW signal just 20kHz above them.

Who knows? This one could be DOA, like the attempted move of KTON 940 from Belton to Lancaster that surfaced a couple of years back, or it could actually get approval with no real opposition. Check the track record of the engineer on the KHFX application: Bob Morrow. For starters, there's KGOW 1560 Bellaire/Houston from 800 to 50,000 watts day and now with a construction permit for 19,000 watts at night, and the recent move-in of KTMR Edna/Victoria to suburban San Antonio, coupled with a power increase from 10 to 25kW. KTMR, incidentally, is owned by SIGA Broadcasting, the same group that recently purchased KHFX.