Re: If the Susq cluster was yours to change....
> I like that idea...a LOT. If I was taking over the cluster,
> here's what I'd do:
>
> 93.3-flip to a livelier, Sunny-type format to go head to
> head with default AC station KVIL. Second option would be
> an active rock format, with NEW programmers, talent and
> management in place. No Bone redux. Third option would be
> oldies to go up against KLUV. No need to be a solid winner
> with it; just take enough away to pull KLUV out of the Top
> 10. The trick in all cases would be to bring in known
> talent, and spend some serious money on contests, promotions
> and advertising. Don't be tempted to do what everyone else
> does--put something new on the air, and then do absolutely
> nothing to promote it...
AMEN TO THAT. A SUNNY FORMAT WITH PERSONALITY & PROMOTION WOULD BE MY
CHOICE. RIGHT NOW KVIL IS THE ONLY STATION REALLY TARGETING THE 25-54
FEMALE AUDIENCE.
>
> 99.5-leave it alone, but re-evaluate everything from top to
> bottom. They rested on their laurels for too long with that
> station. Tweak if necessary, DON'T if it's not.
THE WOLF IS A CASH COW BUT IT COULD USE A LITTLE "FRESHENING".
>
> 104.1-do a "Memories" format for those more affluent
> northern cities, and God forbid, maybe have a local flavor
> to it, since Denton and Sanger are no longer served by a
> local station. (No, I don't count McKinney-licensed KNTU as
> a true Denton station.)
104.1 COULD DO WHAT KLAK IS TRYING TO DO. A REAL "LOCAL" ADULT A/C
HEAVY ON COMMUNITY INVOLVEMENT IN ALL THE CIVIC & ENTERTAINMENT ACTIVITIES
IN PLANO, ALLEN, FRISCO AND MCCKINNEY COULD BE A MOM & POP BUSINESS
SALES MONSTER.
>
> 570-move the Ticket here. 570 would be the only station in
> the cluster carrying Cowboys games. Evaluate any and all
> dead weight and bring in fresher talent if necessary.
THE KEY FOR THE COWBOYS AND THE TICKET IS THE SIGNAL. DEAD-WEIGHT AT THE
TICKET IS A MATTER OF PERSONAL TASTE. THEY'VE GOT THE CHEMISTRY AND THE
LISTENER LOYALTY. THEY DON'T NEED TO "FIX" IT.
>
> 1310-perhaps a 'hot talk' format to go head-to-head with
> KLLI, with heavy hitters in all dayparts. Don't just move
> the bargain-basement "talent" from 570 over here. Second
> option would be Women's Talk (ala Cafe 990.)
>
> 1700-sell it, or farm out the time to foreign language or
> religious interests. KSKY was a big moneymaker before they
> flipped to the "Everybody Hates It" format, parceling out
> 30-min blocks to preachers, with cash paid up front.
I'D JUST SIMULCAST 1310 & 1700 WITH THE BARGAIN BASEMENT "TALENT" THEY HAVE
NOW AT KLIF. I WOULDN'T CHALLENGE 105.3 AND IF I WANTED TO DO WOMEN'S TALK, I'D
DO IT ON FM.
>
> OH, and let's not forget the staff: obviously, anyone there
> that hasn't legitimately and exclusively contributed to the
> ongoing success of KPLX or KTCK should be dumped at once,
> and loaded into a plane bound for anywhere but Texas. In
> other words, the entire management and staff of KDBN and
> KLIF should be ousted. We don't need Jeff and Co screwing
> up another station around here. We've all been through
> enough grief at their expense over the years.
>
> There was a time when a 1.7 rating meant you were 2 years
> too late in putting up the For Sale sign, or you had a PD or
> SM who was years past due on retiring. To me, there's still
> absolutely no pride in that, and how one can consistently
> keep a format and staff in place with that kind of pathetic
> return is a mystery to me. But I guess when you pay your
> "talent" $10 an hour, and promo grunts $6 an hour, and your
> FT office staff $18.5K a year, your overhead stays pretty
> low.
DITTO ON THE MANAGEMENT. THE ONLY REASON THE GM (LON BASON)THAT
RAN KLIF INTO THE GROUND HAS KEPT HIS JOB IS BECAUSE HE INHERITED
THE WOLF AND WAS TOLD TO LEAVE IT ALONE.
DAN BENNETT'S REPEATED FAILURES OVER-SEEING THE BONE (AND KLIF)
HAVE BEEN JUSTIFIED BECAUSE THE CLUSTER STILL MAKES BIG $$$ OVERALL.
I THINK I'D GIVE ALICE BENNETT'S JOB.
