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Da Boys, Da Bone and Da Ticket

D

DFWRadioJock

With the recent signing of T.O. to the Dallas Cowboys, it seems a large number of fans are already writing the Cowboys’ 2006 season off. I’m curious what impact this might have, if any, on the ratings for KTCK / KDBN once football season gets underway. Is CC breathing a sigh of relief after not getting the rights on KZPS, and is Susquehanna kicking themselves in the butt realizing they may end up losing money?

I know Owens claims he’s put all his misbehavior behind him, but actions still speak louder than words (unless of course you’re in the same locker room as Owens!).

“Star among stars”?

I don’t think so.
 
> With the recent signing of T.O. to the Dallas Cowboys, it
> seems a large number of fans are already writing the
> Cowboys’ 2006 season off. I’m curious what impact this
> might have, if any, on the ratings for KTCK / KDBN once
> football season gets underway.

When a team sucks it can be good for sportstalk stations, 'cuz more people listen & call in to vent and piss and moan. Any controversy is good for sports-squak radio.
 
> > With the recent signing of T.O. to the Dallas Cowboys, it
> > seems a large number of fans are already writing the
> > Cowboys’ 2006 season off. I’m curious what impact this
> > might have, if any, on the ratings for KTCK / KDBN once
> > football season gets underway.
>
> When a team sucks it can be good for sportstalk stations,
> 'cuz more people listen & call in to vent and piss and moan.
> Any controversy is good for sports-squak radio.
>
And Rick Gosselin had it right in yesterday's Dallas News. T.O.'s history suggests he will be a model citizen and a great asset for the Cowboys in year one. It's the second year with a team that he becomes a cancer.
Besides, people don't buy Cowboy radio broadcasts based on ratings. It's a "branding" thing to be a sponsor.
 
> With the recent signing of T.O. to the Dallas Cowboys, it
> seems a large number of fans are already writing the
> Cowboys’ 2006 season off.

What exactly is that statement supported by?!
Anyone who is remotely a Dallas Cowboy fan may not be endeared by the signing of Owens, but few would deny his ability to perform on the field. The Cowboys have long been a team that concentrate on performance on the field and less so what happens off the field. A look to the past could bring a laundry list of former players who performed with high maintenence issues. When the issues overshadowed the play on the field, a parting of the ways usually followed. This will be no different.
There also is no question T.O. was going to be playing SOMEWHERE this year...the Cowboys NEED a player like him. If they hadn't gone after him someone else WOULD have signed him.
Why would anyone write off this season??! We just signed the premier reciever in the NFL! That's illogical.
The Ticket just got their money's worth.
 
COW RADIO

As I understand it, the team controls nearly all the commercial inventory. Susq isn't going to make money by selling spots in the broadcast; it will come in peripheral packaging. For Example a special Cowboys road show on Tuesday nights. NFL radio is not what is once was. There was a time when you could sync up the radio and tv broadcasts and benefit from the vastly superior Brad Sham coverage. Now the radio stations can’t syc up well because there are so many delivery differences that tweak the delay – Over Air, Comcast, Satellite, Tivo (and now regulations that require a radio delay – thanks Janet – that’s Mrs. Jackson if you’re nasty). The loins share of games are covered by FOX, which sends in Troy Aikman – who clearly understands scheme, history, the players on the field and how they got there – not like the days when fans had to suffer through Tim Green commentary.

I listened to The Bone’s press conference coverage over the weekend. UNBEARABLY contrived. So at least it fit with their brand of personality.
 
Re: COW RADIO

> As I understand it, the team controls nearly all the
> commercial inventory. Susq isn't going to make money by
> selling spots in the broadcast; it will come in peripheral
> packaging.

I think overall this will benefit the Boner more than the Tickee. The Ticket already has all the die-hard sports fans (who like a little T&A mixed in with their sports.) But the Bone will benefit from the sampling via some extra tune-ins on Monday morning from Pokes fans who left their radios tuned to 93.3 after the game.
Besides, if you have the choice of listening to the game on FM or AM, what would you choose? (Don't say TV)
 
Re: COW RADIO

> > As I understand it, the team controls nearly all the
> > commercial inventory. Susq isn't going to make money by
> > selling spots in the broadcast; it will come in peripheral
>
> > packaging.
>
> I think overall this will benefit the Boner more than the
> Tickee. The Ticket already has all the die-hard sports fans
> (who like a little T&A mixed in with their sports.) But the
> Bone will benefit from the sampling via some extra tune-ins
> on Monday morning from Pokes fans who left their radios
> tuned to 93.3 after the game.
> Besides, if you have the choice of listening to the game
> on FM or AM, what would you choose? (Don't say TV)
>
Good in theory. The problem is that the Bone has piss poor broadcasters led by a chicken with his head cut off. If they had a sticky product they would benefit. They are selling New Coke, the returns will be negligible, and they will continue to suck.
 
Re: COW RADIO ON 570

I still have a gut feeling that the Ticket & KLIF will swap frequencies before the season begins. That solves the DFW coverage issue for Cowboys games and give the Ticket a chance to improve their overall numbers by at least a half a point. KLIF's 1.8 is wasted on that signal; they wouldn't go down very much on 1310.
>
 
Re: COW RADIO

Having the Cowboys helps you if you have the latitude for support and peripheral programming. They hurt you if you don't. With the signing of TO, I imagine our friends at The Ticket think they may have just died and gone to heaven. Even non-sportstalk listeners will be tuning in to hear what that crazy bunch will say about that crazy team. Won't give an example from personal experience because it wouldn't be proper at this stage, but I call to mind the Aguirre/Tarpley years, or early Jerry & Jimmy days. The games were interesting, the troubles entertaining - but one didn't DARE miss what Galloway had to say the next night at 6. Those are the shows that create halo revenue. Same for the old days of Gleiber & Sham with Tex and Tom at KRLD, although I grant you NFL radio rights aren't what they were then.

Nevertheless, The Ticket will do a great job - and I suspect will prosper from the acquisition.

Jody

> > > As I understand it, the team controls nearly all the
> > > commercial inventory. Susq isn't going to make money by
> > > selling spots in the broadcast; it will come in
> peripheral
> >
> > > packaging.
> >
> > I think overall this will benefit the Boner more than
> the
> > Tickee. The Ticket already has all the die-hard sports
> fans
> > (who like a little T&A mixed in with their sports.) But
> the
> > Bone will benefit from the sampling via some extra
> tune-ins
> > on Monday morning from Pokes fans who left their radios
> > tuned to 93.3 after the game.
> > Besides, if you have the choice of listening to the game
>
> > on FM or AM, what would you choose? (Don't say TV)
> >
> Good in theory. The problem is that the Bone has piss poor
> broadcasters led by a chicken with his head cut off. If they
> had a sticky product they would benefit. They are selling
> New Coke, the returns will be negligible, and they will
> continue to suck.
>
 
Re: COW RADIO

> Having the Cowboys helps you if you have the latitude for
> support and peripheral programming. They hurt you if you
> don't. With the signing of TO, I imagine our friends at The
> Ticket think they may have just died and gone to heaven.
> Even non-sportstalk listeners will be tuning in to hear what
> that crazy bunch will say about that crazy team. Won't give
> an example from personal experience because it wouldn't be
> proper at this stage, but I call to mind the Aguirre/Tarpley
> years, or early Jerry & Jimmy days. The games were
> interesting, the troubles entertaining - but one didn't DARE
> miss what Galloway had to say the next night at 6. Those are
> the shows that create halo revenue. Same for the old days of
> Gleiber & Sham with Tex and Tom at KRLD, although I grant
> you NFL radio rights aren't what they were then.
>
> Nevertheless, The Ticket will do a great job - and I suspect
> will prosper from the acquisition.
>
> Jody
>
I think you are dead on. Great fit for The Ticket, which is a well programmed radio station. If The Bone was well programed they could grow as well, but they are not.
 
> With the recent signing of T.O. to the Dallas Cowboys, it
> seems a large number of fans are already writing the
> Cowboys’ 2006 season off. I’m curious what impact this
> might have, if any, on the ratings for KTCK / KDBN once
> football season gets underway.

I have a lot of friends who are Cowboys fans, and while some are initially upset at the signing, they are all still planning to watch and/or listen to the games.

Once TO starts scoring TDs everything will be fine!
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