As the streaming wars continue in 2020, advertisers have a new avenue to reach core audiences with a preference for content. Dailymotion, a Vivendi-owned video platform combining premium content and quality advertising solutions, says media buyers can now purchase premium connected television (CTV) inventory via the company’s proprietary ad platform.
“In the evolving digital landscape, CTV presents a valuable opportunity for advertisers to scale campaigns worldwide while reaching an attractive audience,” said Adam Irlando, senior vice president of global demand at Dailymotion. “With the prevalence of smart TVs, new over-the-top offerings and better broadband options, the cord-cutting mindset is no longer associated purely with penny-pinching, younger more tech-savvy audiences. The CTV audience continues to expand globally and increasingly, to those viewers that were once believed to be accessible exclusively via linear TV.”
