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Dallas based car talker begins on KFNC Saturday

I helped with the show on KFNC this week, it went well. We had as many callers from 9-12 as we did 7-9 in Dallas. The difference is Dallas show has been on air for 6 months, Houston only 3 weeks. Is KFNC (ESPN 975) a well listened or poor listenership station as a whole?

thx

JD
 
KFNC FM 97.5 ratings are OK, but not great. Positive: ESPN-Radio affiliate. Negative: Four sports stations in Houston (other 3 on AM) battle it out for a fairly small piece of the radio pie, plus the signal fades to the west and north. KFNC has a construction permit to move its tower from Winnie to Mont Belvieu, much closer to Houston's east side. For now, you may get just as many calls from Beaumont as from Houston.
 
ThatVoice22 said:
KFNC has a construction permit to move its tower from Winnie to Mont Belvieu, much closer to Houston's east side.
Click to expand...

Begging your pardon, but I don't guess you read my reply to your previous statement about this:

"If you'll check again you'll see that the CP is for a community of license change only, from Beaumont to Mont Belvieu. It will have no effect on their coverage since they'll be using their existing site."

https://licensing.fcc.gov/cdbs/CDBS...?appn=101313537&qnum=5230&copynum=1&exhcnum=1
 
I dreamed that the FCC made a ruling that required these rimshots to move their transmitters back to their city of license and cease being rimshots. Too bad it will never happen.
 
Return with us to those thrilling days of yester-year; when radio stations served their communities of license with true local radio (local jocks, local news, local promotions).

Then the accounts came along. And, since the Beaumont market was so saturated with radio stations, and the advertising revenue drying up (because the town was); the grass looked so much greener on the other side of the Trinity River.

So, they came to Houston, with poor signals and lackluster programming; and commenced to screw up another market.

The looooone rimshot rides again!!!!
 
stan said:
I dreamed that the FCC made a ruling that required these rimshots to move their transmitters back to their city of license and cease being rimshots. Too bad it will never happen.
Click to expand...

So you would prefer that the Houston market have FEWER signals and format options?

stan said:
All I can say is the cows near the Devers transmitters are extremely well served.
Click to expand...

And lots of other people in Southeast Texas. I'm in Cy-Fair and the eastern rimshots come in just fine, unless they are getting clobbered by co-channel tropo...but that can happen to the MC signals as well.

Seems there are still those with a 1930's style "one size fits all" concept of programming radio. Not gonna work these days, with numerous listening options available.
 
A radio station license has always been given to a licensee so that they could serve the community where they are located. To answer your question... YES... I would rather have fewer choices of formats and more licensees serving their communities. But, I'm also practical enough to realize that most communities can't support their local radio stations, anymore. So, most local owners have no choice but to sell out to the larger group owners; who then fire the local people and move the transmitter towards the larger market to mix it up with the big guys. This, in-turn, carves up the larger market with niche formats and other specialty programming. The end result is fewer good stations, and a poorer quality of programming for the entire area; and robs the communities of their only local voice. All in the name of making the shareholders happy.
 
Mediafrog+ said:
So you would prefer that the Houston market have FEWER signals and format options?

stan said:
All I can say is the cows near the Devers transmitters are extremely well served.
Click to expand...

And lots of other people in Southeast Texas. I'm in Cy-Fair and the eastern rimshots come in just fine, unless they are getting clobbered by co-channel tropo...but that can happen to the MC signals as well.

Seems there are still those with a 1930's style "one size fits all" concept of programming radio. Not gonna work these days, with numerous listening options available.
Click to expand...

I can't speak for everyone, but I would personally rather see stations like KFNC target Beaumont as it was intended too. What has KFNC really done since leaving Beaumont for the greener pastures of Houston? As a Beaumont country station KAYD was always successful. Once Cumulus moved KD to KLOI, 97.5 has done absolutely nothing. "Power" was the most successful of all of the formats placed on 97.5 thus far, and it could not compete with 97.9, 102.1 or to a lesser degree 97.1 (while as Hot) because of its signal. Since then we've seen the retry of KLOL, which moved because of the signal again, and still ultimately failed; FM News, which never stood a chance due to the signal and questionable quality content; and now ESPN. I don't know how it will survive much longer either, considering the ratings for KFNC have never risen above the 0's that I've ever seen. While the advertisement dollars are nowhere near in Beaumont what they are Houston, I just can't see how they are staying above water targetting a market they can't completely penetrate. Best of luck to you guys with the show. I heard some of it on Saturday, and it was rather entertaining. Good to know there is a place to find out the true market value of a used vehicle without the pushy salesman.
 
Re: Dallas based car talker begins on KFNC Saturday--JCW

John Clay showed me an analytics report from his 800-800-RADIO call in number that yeilded 318 calls from Houston and Houston metro during his 3 hours of air last Sat. off KFNC's stick. I don't know about yall, but anyone close to talk radio knows that is a huge figure. safe to assume: he's that good, or the stations getting better coverage than people think, or both.
 
Beaumont has lost 93.3, 97.5, 98.5, and 107.0 in the last 20 years making the market much less Competitive. While Houston gets weak signals that use to be competitive signals in Beaumont the Beaumont market suffers because of less in market competition and less diversity.
 
I agree that if you're going to move a signal to another market, it needs to be able to cover the entire market or none at all. But, Beaumont has been one of the most over-radioed towns, for a city it's size, for a long time. Nobody's made any money in that market in years. And now that several of them have tried to move into Houston, the Houston market is headed that way. It may make for some measure of diversity; but it sure screws up the quality of the air products being offered.
 
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