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Dallas-Fort Worth Radio Ratings: October 2023

P

pjc1961

Covering the survey period from Thu. 9/14/2023 thru Wed. 10/11/2023, age 6+ overall:
radioinsight.com

Dallas/Fort Worth

Nielsen Audio PPM Monthly Ratings Dallas/Fort Worth (Market #4) Population: 7,039,700 Black: 1,254,200 – Hispanic: 2,039,600 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates...
radioinsight.com radioinsight.com
OR Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News
OR https://www.urbaninsite.com/wp-content/uploads/2023/10/DALLAS-FT.-WORTH-1.htm

Top 5+ demo rankings analysis from Research Director Inc.:

Radio Ratings Roundup, October 2023, Part I | Research Director, Inc.

Welcome back for more ratings tomfoolery. Or is it folderol? Perhaps brouhaha. The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our co
researchdirectorinc.com researchdirectorinc.com

25-54: 1. KLNO 2. KTCK 3. KSCS 4. KHKS 5. KSPF (up from #13)
_______ 6T. KMVK (up from #11) 6T. KRLD-FM (up from #10) 8T. KVIL (down from #5) 8T. KPLX 8T. KJKK
18-34: 1. KLNO 2. KHKS 3T. KSCS 3T. KKDA (up from #7) 5. KPLX 7. KVIL (down from #2) 11. KRNB (down from #5)
18-49: 1. KLNO 2. KSCS 3. KSPF (up from #8T) 4. KMVK (up from #8T) 5. KHKS 6T. KPLX 6T. KRLD-FM 6T. KJKK 9. KVIL (down from #2)
 
Can't believe Majic 94.5 came out better than 97.9 The Beat. IMO, there's a reason Urban One will never do any better than they are.
 
KHKS isn’t immune from the CHR format struggles. Ouch.

It looks like 1.4-1.5 is about as well as 97.1 can do. I’m not in the market but as a non-political talk fan I’ve tried it and it’s just bad.
 
neosolbrudda said:
Can't believe Majic 94.5 came out better than 97.9 The Beat. IMO, there's a reason Urban One will never do any better than they are.
Click to expand...
The Urban AC's that no one can hear are doing better the teeny bop stations with the Cedar Hill sticks in 12+.
 
i wonder if KRLD-FM 105.3 The Fan got a ratings bump not just for the Cowboys but for the World Series winning Texas Rangers too.
 
Will_H_69_9 said:
i wonder if KRLD-FM 105.3 The Fan got a ratings bump not just for the Cowboys but for the World Series winning Texas Rangers too.
Click to expand...
Their history has been a bump if the Cowboys are going good and that usually falls off in December when they choke down the stretch. The World Series was just icing on the cake.
 
Via their own blog, Research Director, Inc. releases the Top 5 (or more) demographic rankings for ages 25-54, 18-34 + 18-49
for 20 markets as their PPM ratings are released (13 times per year).
See Post #1 in this thread for an example of the Dallas-Fort Worth data + link for October 2023:
Radio Ratings Roundup, October 2023, Part I | Research Director, Inc.

There are some members of this forum who work in the radio business and have access to the full array of data.
Without breaking contractual agreements with Nielsen Audio,
little bits and pieces of that data are shared within these forums from time to time.
 
I was Kramer from Kramer and Twitch of The Eagle back in the late 90's/2000's. I've been away from the market for some time, but moved back last May.

Since being back and hearing what the Eagle was before it switched to this - - um - format, it made me absolutely crazy. The music they DID play was 50% wrong. It was too dated and too alternative for The Eagle. And then the 2 talk shows that were on, especially the Tree House were A) bad and B) didn't fit - at all. At. All.

Now we have this, and as I've said from day 1, it's not working, and it's not going to work.

The rumors ramped up many months before it happened, and the word was that it was going to be sports. (Which I laughed at when people said that - cuz well The Ticket at The Fan.) So then the announcement came, and every single show they hired had a sports background - but then - no, "We're not gonna be sports, we're gonna be man talk and say what we want."

So a man between 25-54 hears Rhyner has gone to KEGL? They sample for sports and hear a topic like, "How many 'chuggas' do you put before you say 'choo choo'"? They hear that awful content, and they're gone - most likely forever.

Money - How much is the company shelling out for the local airstaff? (BTW - the News Junkies is BY FAR the best thing on the station, and they're piped in from Orlando from one of the best talk stations that's ever done it.) Rhyner is probably at between $500k-$1 million (I'd love to see what you guys think he's making) because in their eyes, he was to be the catalyst for the WAVE OF HUMANITY that was going to come with this change. So then what about all the other hosts? I remember in 2006 when I went to KTRS in St. Louis after they acquired the rights to The Cardinals, they fired everyone and hired all of us new hosts, and we were all making $100K. PLUS producers, plus board ops.

A station that isn't pulling any ratings, and one that's not pulling in people to remotes, isn't making a lot of money on spots. Business isn't my forte', but it doesn't seem (TO ME) as if the station could possibly sustain itself for very much longer. I'd love to see your specific thoughts on that. BTW the optics of these awful remotes makes me cringe. They build them up, they send everyone out to some place on a Friday and there's 20 people there. There has to be some balance between how you look, the message you're sending - vs. - the amount of money you're making doing something like that.

Because someone can talk about sports effectively doesn't mean they can provide entertaining content beyond sports. Each show, the more they don't talk about sports, the less entertaining it is, and the more amateurish it sounds.

The idea of THE FREAK is really cool. MAN TALK - done correctly, like REAL RADIO in Orlando is just so cool, and it super serves men 25-54 like nothing else I've ever heard. It has swagger, it's own unique personality, high quality shows that focus on real content, and it absolutely 100% represents that town. THE FREAK just sounds like an experiment with sports gone wrong.

Off soap box. Sorry, I didn't mean this to be so long, but I'm bored.
 
Kramer said:
Off soap box. Sorry, I didn't mean this to be so long, but I'm bored.
Click to expand...
Given your expertise and experience, long is fine! Interesting and you give good perspectives based on real, major market experience.

One question: can any station pull people to remotes and the like today? I think we are 95% beyond mobile units, station vans and remotes and into engagement at artist and community events.

For the non-radio-pros: there is no single answer to programming questions and issues. Kramer's opinions are very valid from one of the possible perspectives. There are other ways of achieving goals and ratings that also work, meaning that, like any art form, the is no one "right way".
 
Thank you for responding David.

Can any station pull people to remotes today? Interesting question. Because the follow up question is, if we can't pull people to the remote, should we actually DO it? During my 30 year career, I've gone to - for example - car lot remotes, and never saw one listener, and that was with giveaways. Every jock who's ever done it, hates remotes. Having said that, when you're doing a talk show at a remote, it's much more difficult to pull off with all the distractions. On the flip side of that, I've done remotes where tons of people showed up, so much that it was overwhelming.

I agree with no one way is the right way, however, if the way you're doing it is the wrong way, and it's backed up by no successes, then there must be change - IF the goal is better ratings. I've never worked at a station that had a 1.4 share, so I can't comment from experience what's going on internally. I have worked for stations that saw big dips or fluctuations, and in those situations I can tell you, EVERY single time it was as if WWIII were coming - my last iHeart gig - lengthy meetings, brainstorming sessions, getting together on weekends to have creative drives (they'd bring in pizza and we'd sit around coming up with creative ways to get listeners), an insane amount of conference calls with higher VP's, upgraded aircheck sessions both with the OM and higher VPs, constant meetings on social media to keep the brand/talent/music/culture top of mind, etc. etc. etc. So, as I'm babbling - I cannot imagine on any planet that there aren't really important people with eyes on this, asking tons of questions, and asking if the (I assume) higher revenue is worth the station dying on the vine, coupled with the gigantic salaries they're dishing out.

David, you're a business guy. How much should KEGL be billing? Do you have any data about what they're actually billing? I'd love to see that.
 
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