15 stations including us (KHYI) did not show up. I talked to Arbitron back in Nov. and I was told that we did not meet MRS (minimum reporting standards) which I find odd given that even with our admittedly poor signal, our sister station which has, as pointed out here, an inferior signal, continues to show up month after month, as does KFWR, which doesn't even cover as much of the metroplex as we do. I live in Keller and can pick KHYI up in my car and on a portable radio inside my house, but KFWR I can't even pick up in my driveway. We just did a hugely successful concert event at South Fork Ranch on a rainy Saturday attended by thousands and I'm supposed to believe ppm numbers that pretty much dismiss our listening audience?
Sorry for venting, but I find it frustrating to see a station that I know has listeners, I see them at our events all the time in huge numbers, constantly not show up in the ppms.
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Chuck... pre PPM days, Ken didn't "subscribe" (ie: pay their ransom) to arbitron for years and 95.3 *NEVER* showed up. When he finally did, !!PRESTO!!... KHYI had listeners! It was a miracle. When the Marcos Rodriguez, Sr. family owned all but one of the Spanish language stations, they never showed up either. Ever wonder why? This is THE biggest racket the radio business has ever had. Always was... always will be. /arb rant
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